中文部分
Anthony, S.(2013)。28個成功創新的Q&A(李芳齡譯)。台北市:天下雜誌。
Blackwell, R.、Miniard, P.、Engel, J.、Di-ching, P.、Yasin, N.、Hood, W.(2012)。消費者行為(白滌清譯)。臺北市:新加坡商聖智學習。
Bon, G. L.(2016)。烏合之眾: 大眾心理研究(吳松林譯)。新北市:華志文化。
Drucker, P. F.(2002)。創新與創業精神 : 管理大師談創新實務與策略(蕭富峰與李田樹譯)。台北市:城邦文化。
Godin, S.(2004)。紫牛2-免費力量大(張惠美譯)。台北市:商智文化。
Godin, S.(2012)。怪咖時代:小眾勢力崛起,愈怪愈有商機(吳書榆譯)。台北市:三采文化。
Rogers, E.(2006)。創新的擴散, 5th ed.(唐錦超譯)。台北市:遠流文化。
Schiffman, L.、Kanuk, L.(2008)。消費者行為(顧萱萱與郭建志譯)。台北市:學富文化。
丁重光(2006)。產品創新、行銷創新、知覺品質與消費者購買意願關係之研究-以行動電話產業為例。育達商業技術學院企業管理所。
王紀彥(2016)。評估使用者創新性、使用頻率及產品創新對目前所使用智慧型手機再購買意願之影響-以品牌、性別與世代為調和變數。育達科技大學行銷與流通管理所。
王桂岑(2007)。高科技產品的創新性對消費者購買意願之影響-以iPhone概念產品上市為例。國立中山大學企業管理學系研究所。
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胡翔富(2008)。創新產品消費者購買意願之探討-以超級行動電腦(UMPC)為例。銘傳大學管理研究所碩士在職專班。張文俐(2010)。消費者對破壞性創新產品之屬性評估與購買意願–以山寨機為例。東吳大學企業管理學系。
張惠玲(2016)。消費者知覺價值因素對創新產品購買決策的影響-以APPLE WATCH為例。國立勤益科技大學企業管理系。
張輔玲(2005)。數位噴墨印花創新產品消費者偏好及購買意願之研究。輔仁大學織品服裝學系。
莊家榮(2013)。消費者對創新產品採用意願之研究-以通話型平板電腦為例。朝陽科技大學企業管理系。
許廷瑋(2015)。我國回饋型群眾募資平台出資意願因素之探討。中華大學科技管理學研究所。
許炳建(2012)。消費者使用「PAD平板」電腦意願之研究:整合科技接受模式與創新感受因子之應用。國立交通大學管理學院管理科學學程。
陳宗志(2003)。產品屬性、產品涉入與熟悉度及創新特質對購買意願之影響:以數位攝影機為例。國立中央大學管理學院高階主管企管碩士班。
陳怡蓁(2006)。創新產品購買意願的影響因素-以筆記型電腦為例。輔仁大學管理學研究所。
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陳琮叡(2006)。創新產品的認知風險與購買意願之研究以中文電子書閱讀器為例。國立高雄第一科技大學行銷與流通管理所。
陳麗君(2011)。消費者對創新產品知覺及購買意願之關聯性研究-以電腦周邊儲存產品外接盒為例。世新大學企業管理研究所。
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黃永毅(2015)。群眾募資出資影響因素研究。國立臺灣科技大學企業管理研究所。
黃芷琪(2014)。以信任觀點探討群眾募資網站上贊助者出資意圖。國立中山大學資訊管理研究所。
黃復駿(2010)。創新產品之產品屬性與購買動機對購買意願之影響研究─以Wii為例。朝陽科技大學應用外語研究所。
黃景楹(2006)。產品屬性、產品涉入與熟悉度及創新特質對購買意願之影響:以數位攝影機為例。元智大學管理研究所。
楊珮寧(2004)。消費者對創新產品購買意願之研究-以DVD錄放影機為例。國立臺北大學企業管理學系。
劉子齊(2012)。理性開箱文對最新產品購買意願之影響。國立臺灣科技大學企業管理系。
劉新榮(2010)。產品設計與科技創新對消費者購買意願之影響-以電子書為例。國立高雄第一科技大學資訊管理所。
劉嘉豪(2003)。消費者價值觀及新產品屬性對創新產品購買意願的影響-以電動刮鬍刀為例。臺中健康暨管理學院經營管理研究所。
蔡馨儀(2011)。消費者創新性與認知創新產品屬性對新產品接受意願之影響 -以 iPad 為例。國立臺北大學企業管理學系。
蕭文龍(2009)。多變量分析最佳入門實用書--SPSS+LISREL(第二版)。台北市:碁峰資訊。
賴尹楷(2013)。新奇總是新奇? 規範焦點對新奇屬性產品的干擾效果。國立臺灣科技大學企業管理系。
賴宜彥(2004)。從產品複雜性、新奇屬性,談困惑對基模不一致下情感評估反應之影響--以運動服與筆記型電腦為例。輔仁大學織品服裝學系。
謝志村(2013)。產品創新與知覺價格對於品牌權益與消費者購買意願之影響 - 以手機無線配件為例。國立高雄大學國際高階經營管理碩士在職專班。顏承亭(2012)。新奇產品類型之展示暴露程度對於產品偏好影響。國立成功大學工業設計學系碩博士班。魏淑慧(2005)。創新產品之附加功能對消費者購買意願之研究-以DVD錄放影機為例。元智大學管理研究所。
魏詩云(2010)。產品氣味新奇感與配適度對消費者偏好及購買意圖的影響。明新科技大學企業管理研究所。
嚴志龍、鄭中平(2016)。給論文寫作者的統計指南。臺北市:五南出版。
蘇相穎(2007)。產品類型與新奇屬性類型之產品不一致性對產品再認和態度的影響-以消費者創新性為調節變項。國立政治大學廣告研究所。
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