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研究生:蔡欣惠
研究生(外文):Lorraine Gail Cua Chua
論文名稱:國家和組織文化差異與國際聯盟
論文名稱(外文):National and Organizational Cultural Differences and International Alliances
指導教授:韓廷允
指導教授(外文):JungYun Han
口試日期:2017-06-22
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:英文
論文頁數:66
中文關鍵詞:國際聯盟國家文化組織文化
外文關鍵詞:International AlliancesNational CultureOrganizational Culture
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Previous researches on international business have focused on the effect of either national or organizational cultural differences on international alliance performance and findings are not conclusive. Although recent studies pay attention to incorporate both national and organizational cultural differences, they treat these two cultures separately. To address this gap, this paper aims to explore the joint effect of national and organizational cultural differences on the performance of international alliance. Specifically, case studies in the context of German-Japanese automobile makers were examined. The analysis suggested that there is a negative impact to firms when both national and organizational cultures are different. However, when organizational cultures are similar and national cultures are different, firms still enjoy benefits from the alliance. Therefore, this analysis enhances the understanding of the effect of national and organizational cultures on international alliances.
Table of Contents

I. Introduction 1
II. Literature Review 3
III. Methodology 16
A. Sample and Context 16
B. Measures 18
a. National Culture 18
b. Organizational Culture 20
c. Performance 22
C. Analysis Method 23
IV. Results 25
A. National Culture 25
a. Japan 25
b. Germany 27
B. Cases 30
a. Case No. 1: Suzuki Motor Corporation and Volkswagen Group Alliance 30
b. Case No. 2: Toyota and BMW Alliance 39
V. Discussions 48
A. Suzuki-VW Alliance 48
a. National Culture 48
b. Organizational Culture 48
c. Joint Effect of National and Organizational Cultural Difference 49
B. Toyota-BMW Alliance 50
a. National Culture 50
b. Organizational Culture 50
c. Joint Effects of National and Organizational Cultural Difference 51
VI. Conclusions and Limitations 51
VII. References 53
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