The business plan,“Opening up a Successful Hostel in Bangkok Thailand” will study on the opportunity and feasibility for establishing a total of 200 square meters hostel in Bangkok Thailand.
Our strategy is to build an impressive hostel that is not just only a place to stay but also the place where people meet new friends and experience the local Thai atmosphere. The marketing of the Cloud Nine Bangkok hostel will be built around the core value that we will offer to customers. Although there is more and more hostel in Bangkok, we will use our competitive advantage to build and expand our customer base.
Our business model is based on the booking over the website. As those sites are also intended to increase brand awareness, we require giving all the services information including what we offer more than competitors’ to make them feel that they’re getting some added value.
Moreover, our mainstream of income will come from online sales. Thus, we aim to be best review hostel in Bangkok, and that will become key to future sales. However, the quality of services in this industry have always been better, with our strategies of advancement, we are ready to grow with the market.
Finally, from the operations and financial plan, we could estimate the profit made in running the hostel and possibility of future business opportunities.

1. Introduction 1
1.1 Executive Summary 1
1.2 Background 3

2. Market Analysis 7
2.1 PESTLE Analysis 7
2.2 Porter’s five forces 13
2.3 Customer Analysis 15
2.4 Competitors Analysis 19
2.5 SWOT Analysis 23
2.6 Market Opportunities 25
2.7 TOWS Matrix 27

3. Management and Operation Plan 30
3.1 Company Description 30
3.2 Company Vision 30
3.3 Company Target 30
3.4 Company Mission 31
3.5 Business Strategy 31
3.6 Organization Structure 33
3.7 Human Resource Plan 33
3.8 Employee Compensation 34
3.9 Room Pricing 34
3.10 Hotel Hygienic Standard 35

4. Marketing Plan 36
4.1 Overview 36
4.2 Hostel marketing plan 36

5. Operations 39
5.1 Operation plan 39
5.2 Plan for excellence service 43

6. Financial Plan 46
6.1 Important assumption 46
6.2 Sales Forecast 48
6.3 Pro Forma Income Statement 50
6.4 Break-even Analysis 53
6.5 Financial decision 55
6.6 Future Plans 56

6. References 57

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