臺灣博碩士論文加值系統

Asia is the fastest growing market for supplements in the world. One of the main contributing factors for this is the aging population seen throughout major countries in Asia. Currently, there are more elderly people taking dietary supplements than any other age group in the region. The reason for this, dietary supplements improve physical and mental capabilities, while adding essential nutrients to the body. As people age, healthier diets become increasingly important. Another contributing factor for the growth of the supplement industry in Asia is the rise of health conscious young adults. There are more and more young adults choosing healthier lifestyle choices by opting for sports and exercise. This can be seen by the number of gyms popping up all over Asia and the number of young adults participating in weightlifting and team sports like basketball, soccer, or baseball.
Whether people are looking to stay healthy or improve their appearance, nutritional supplements are becoming a must have when it comes to staying healthy. Currently, the sale of sports supplements in Taiwan are primarily limited to international companies with few building a large presence in Taiwan. The following business plan includes the research, development and planned implementation of a supplement start-up company based in Taiwan.

Table of Contents
ABSTRACT ii
FIGURES iv
TABLES iv
1. INTRODUCTION 1
1.1 MISSION 1
1.2 VISION 1
2. BACKGROUND INFORMATION 2
2.1 WHY ARE SUPPLEMENTS IMPORTANT? 3
2.2 WHERE DO PROTEINS COME FROM? 3
2.3 KEYWORDS 4
3. MARKET ANALYSIS 5
3.1 MARKET DRIVERS 6
3.2 APAC ANALYSIS 6
3.3 TAIWAN MARKET ANALYSIS 7
4. COMPETITION 8
4.1 EXTERNAL ENVIRONMENT 11
4.2 PORTER’S 5 FORCES 12
5. OPERATION PLAN 16
5.1 PRODUCT SOURCE 16
5.2 MGN PRIVATE LABEL PROCESS AND PROCEDURES 18
5.3 LEGAL REGULATION ON IMPORTS OF NUTRITIONAL SUPPLEMENTS 19
6. MARKETING PLAN 22
6.1 SURVEY GOALS 23
6.2 MARKET SEGMENTATION 24
6.3 VALUE PROPOSITION 25
6.4 4 P’S OF MARKETING 26
6.5 SWOT ANALYSIS 35
7. FINANCIAL PLAN 38
7.1 KEY ASSUMPTIONS 38
7.2 SALES FORECAST 39
7.3 ESTIMATED SALES 40
7.4 FINANCIAL BUDGETING 41
7.5 EMPLOYEE PAYROLL FORECAST 41
7.6 PRO-FORMA PROFIT AND LOSS STATEMENT 42
8. CONCLUSION 42
REFERENCES 43
APPENDIX 1: MGN PRIVACY STATEMENT 45
APPENDIX 2: TAIWAN LABELING REGULATIONS 46
APPENDIX 3: SURVEY RESULTS 47
APPENDIX 4: COMPETITION PRICE COMPARISON 55
APPENDIX 5: SAMPLE MEAL PLAN 56

FIGURES
Figure 1: PROTEIN INGREDIENTS 3
Figure 3: PORTER’S 5 FORCES OF THE NUTRTION SUPLLEMENT INDUSTRY 12
Figure 4: PROTEIN SUBSTITUTES 14
Figure 5: EXAMPLE OF ROUTES FOR SUPPLEMENTS START-UPS 17

TABLES
Table 1: KEY PRODUCT CATEGORY OVERVIEW 4
Table 2: EXAMPLE OF GNC PRODUCT PRICE 9
Table 3: EXAMPLE OF COSTCO PRODUCT PRICE 10
Table 4: EXAMPLE OF BODYBUILDING.COM PRODUCT PRICE 10
Table 6: CUSTOMER SEGMENTATION 24
Table 7: PRODUCT PROFILE PHASE 1 28
Table 8: PRODUCT PROFILE PHASE 2 29
Table 9: EXAMPLE OF FSN WEBSITE PRODUCT & SERVICE OFFERINGS 33
Table 10: SWOT ANALYSIS FSN SUPPLEMENTS 35
Table 11: FIVE-YEAR SALES FORECAST FOR FSN SUPPLEMENTS 39
Table 12: FIVE-YEAR ESTIMATED SALES FORECAST BASED ON GYM MEMBERSHIPS IN TAIWAN 40
Table 13: FIVE-YEAR BUDGET FOR FSN SUPPLEMENTS 41
Table 14: FIVE-YEAR EMPLOYEE SALARY PLAN FOR FSN SUPPLEMENTS 41
Table 15: PRO-FORMA PROFIT LOSS STATEMENT 42

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