一、中文文獻
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2.吳秉恩(1992),「事業策略與人力資源發展」,中華經濟研究所。
3.賴遠烽(2002),「員工職能與績效發展之相關性研究--以國內某家IC 設計公司之個案分析」,國立交通大學管理科學系。
4.蔡銘津(2008),「少子化趨勢對教育體系的衝擊與因應」。教育與發展,25(5): 101-108。
5.Tarek M. Khalil(2003),孫善政 譯,「科技管理: 競爭力與價值創造的關鍵」,滄海書局。
6.葉永婷(2014),「私立高中職學校創新經營、學校行銷策略與學校品牌形象關係之研究:以桃園縣為例」,中原大學教育研究所學位論文。
7.張火燦(1996),「策略性人力資源管理」,揚智文化事業股份有限公司。
8.張火燦(1992),「人力資源策略內外環境的探討」,人力資源學報,第2期,頁89-98。9.張火燦(1996),「策略性人力資源管理」,揚智出版社。
10.洪榮昭(1997),「人力資源發展企業教育訓練完全手冊」,五南出版社。
11.郭喜謀(2004)國民小學學校行銷策略及其影響因素之研究 。屏東師
範學院教育行政研究所碩士論文。
12.王文彥(2000),「事業策略與人力資源策略對組織績效的影響—以金融業為例」,中央大學企業管理研究所碩士論文。13.蔡幸君(2007)。以資源基礎理論探討企業資源對績效之影響-數位內容產業為範疇。長榮大學資訊管理研究所學位論文。
14.郭學美、黃照云、吳佳亭 (2011), 我國高等教育招收國際學生之教育行銷策略分析, 取自:http://dba.kuas.edu.tw/files/archive/136_a36961f2.pdf.
15.張文榮、廖述賢(2010),市場導向、創新能力、行銷能力與經營績效,商略學報,2(2),87-107。二、英文文獻
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