參考文獻
一、中文部分
莊逸哲(1997),「產品成本與利益屬性對消費者行為之影響—以信用卡之聯合分析為例」,國立政治大學國際貿易學系碩士論文。李嘉林(2000),「網路資料庫行銷研究:證券業顧客網路交易之行為特性分析。」國立台灣大學國際企業學系研究所
劉穎壽(1994),「資料庫行銷:顧客資料庫的建立及其應用之研究」,國立政治大學企業管理研究所碩士論文。李章偉(2001),「資料庫行銷之顧客價值分析:以3C通路為例」,國立台灣大學國際企業學系研究所碩士論文。陳成業(2002),「資料庫行銷之品牌選擇模式」,國立台灣大學國際企業學研究所碩士論文。蕭雪君(2003),「資料庫行銷之客製化品牌選擇模式」,國立台灣大學國際企業學研究所碩士論文。梁嘉妮(2006),「應用聯合分析法探討促銷活動與商品特性及零售通路之關聯性研究」,國立台灣大學管理學院國際企業學研究所碩士論文。廖怡芳(2004),「資料庫行銷之應用-以百貨業為例」,國立台灣大學國際企業學研究所碩士論文。鍾欣芸(2015),「以聯合分析法衡量銀行品牌權益-以信用卡為例」,羅立台灣大學國際企業學系碩士論文。劉承靂(2015),「以聯合分析法評估女用精品包之品牌價值與定位」,國立台灣大學管理學院國際企業學系暨研究所碩士論文。蔡智安(2005),「資料庫行銷之顧客價值分析-以加油行為例」,國立台灣大學國際企業學研究所碩士論文。二、英文部分
Albert, J. H., & Chib, S. (1993). Bayesian analysis of binary and polychotomous response data. Journal of the American statistical Association, 88(422), 669-679.
Allenby, G. M. (1989). A unified approach to identifying, estimating and testing demand structures with aggregate scanner data. Marketing Science, 8(3), 265-280.
Arthur, H. (1994). Strategic database marketing. Probus Publishing, ChicagoAvila RA, Dodds WB, Chapman JD, Mann OK, Wahlers RG (1993) Importance of price in industrial buying: sales versus purchasing perspectives. Rev Bus, 15(2), 3438Berger.
Blattberg, R. C., & Neslin, S. A. (1990). Sales promotion: Concepts, methods, and strategies. Prentice Hall.
Blattberg, R. C., & Deighton, J. (1991). Interactive marketing: Exploiting the age of addressability. Sloan management review, 33(1), 5.
Buegel, M. S., & Bus, B. A. (1998). The strategic utilisation of database marketing. Journal of Database Marketing, 6, 156-163.
Bush, R. R., & Mosteller, F. (1955). Stochastic models for learning.
Cespedes, F. V., & Smith, H. J. (1993). Database marketing: New rules for policy and practice. Sloan Management Review, 34(4), 7.
Currim, I. S. (1982). Predictive testing of consumer choice models not subject to independence of irrelevant alternatives. Journal of Marketing Research, 208-222.
Deaton, A., & Muellbauer, J. (1980). Economics and consumer behavior. Cambridge university press.
Desai, K. K., & Hoyer, W. D. (2000). Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity. Journal of Consumer Research, 27(3), 309-323.
Duboff, R. S. (1992). Marketing to maximize profitability. Journal of Business Strategy, 13(6), 10-13.
Guadagni, P. M., & Little, J. D. (1983). A logit model of brand choice calibrated on scanner data. Marketing science, 2(3), 203-238.
Howard, J. A. S., & Jagdish, N. (1969). The theory of buyer behavior (No. 658.834 H6).
Howard, J. A. (1989). Consumer behavior in marketing strategy. Prentice Hall.
Jones, J. M., & Landwehr, J. T. (1988). Removing heterogeneity bias from logit model estimation. Marketing Science, 7(1), 41-59.
Kamakura, W. A., & Srivastava, R. K. (1984). Predicting choice shares under conditions of brand interdependence. Journal of Marketing Research, 420-434.
Kamakura, W. A., & Russell, G. (1989). A probabilistic choice model for market segmentation and elasticity structure, 379-390
Keon, J. W. (1980). The bargain value model and a comparison of managerial implications with the linear learning model. Management Science, 26(11), 1117-1130.
Knilans, G. (1997). Database marketing: fad, fantasy or reality?. DIRECT MARKETING-GARDEN CITY-, 60, 48-51.
Krishnamurthi, L., & Raj, S. P. (1988). A model of brand choice and purchase quantity price sensitivities. Marketing Science, 7(1), 1-20.
Lilien, Gary L., Philip Kotler, & K. Sridhar Moorthy (1992). Marketing models. Prentice Hall.
Little, J. D. (1979). Decision support systems for marketing managers. The Journal of Marketing, 9-26.
McFadden, D. (1973). Conditional logit analysis of qualitative choice behavior.
McFadden, D. (1980). Econometric models for probabilistic choice among products. Journal of Business, S13-S29.
Nedungadi, P. (1990). Recall and consumer consideration sets: Influencing choice without altering brand evaluations. Journal of consumer research, 17(3), 263-276.
Ratneshwar, S., & Shocker, A. D. (1991). Substitution in use and the role of usage context in product category structures. Journal of Marketing Research, 281-295.
Roberts, M. L. (1997). Expanding the role of the direct marketing database. Journal of Interactive Marketing, 11(4), 26-35.
Rossi, P. E., McCulloch, R. E., & Allenby, G. M. (1996). The value of purchase history data in target marketing. Marketing Science, 15(4), 321-340.
Shani, D., & Chalasani, S. (1992). Exploiting niches using relationship marketing. Journal of consumer marketing, 9(3), 33-42.
Shaw, R. & M. Stone(1990), Database Marketing, Gower Publishing, New York.
Shaw, R., & Stone, M. (1991). Database Marketing Strategy and Implementation. John Wiley & Sons, Inc..
Stone ,Bob(1995), “Successful Direct Marketing Method”, Lincolnwood, IL:NTC Business Book
Stone, M., & Woodcock, N. (1995). Relationship marketing. London.
三、網路資源
經濟部統計處(民國106年2月24日)。產業經濟統計簡訊274。取自:https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=2865
吳哲豪(民國102年10月16日) 橄欖油疑不純 扣千瓶大統油品 【中央通訊社】。取自:http://www.cna.com.tw/News/FirstNews/201310160054-1.aspx
(民國102年5月15日)毒澱粉製黑輪 超商量販下架【蘋果日報】。取自:http://www.appledaily.com.tw/appledaily/article/headline/20130515/35018295/
行政院衛生署食品藥物管理局。順丁烯二酸酐化製澱粉專區。取自:https://www.fda.gov.tw/TC/siteContent.aspx?sid=3473
朱俊彥、王煌忠╱台中報導(民國103年9月14日)這位英雄救了台灣 獨家專訪 文盲農 勇揭餿油【蘋果日報】。取自:http://www.appledaily.com.tw/appledaily/article/headline/20140914/36083532
顧荃(民國103年9月4日) 味全用餿水油 12項產品下架回收 【中央通訊社】。取自:http://www.cna.com.tw/news/firstnews/201409045013-1.aspx
李麗滿(民國103年11月27日) 食安連環爆 鍋具銷售水漲船高 【中時電子報】。取自:http://www.chinatimes.com/newspapers/20141127000317-260204
陳信佑(民國106年3月) 好鍋聚 好料理 【遠見雜誌369期】。取自:https://www.gvm.com.tw/Boardcontent_32768.html