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In recent years, most of the Taiwans’s technology industry company has faced the similar problem. That is to been run down by international big brand with powerful technology and Chinese manufacturers with very low cost competition. For these Taiwan company’s owners, their company almost all grow up by cost efficiency, the one of hottest topic they talk about is Business Transformation.
But，how to do？where to transfer？It’s difficult to find another market.
So we taking the WLAN brand company as the research case, to study how they can do when a small or middle business company wish to transform.
This research tries to define the niche market by looking for POP/POD in the industry, by integrated technology with a third party company to find a excellent position. Then adjust business model to transform business efficiently. And, I hope this case study could provide a worthy reference when Taiwan’s manufacturers thinking about business transformation.
In addition to extensively collect literature and research reports, the study also provides an in-depth understanding of the company’s history、organitional culture and management team. In addition, Interview with this compamy’s suppliers, competitors and customers. Therefore, we can defined the market segment by inquiry of different end users. Then to find the niche market.
Therefore, this research is based on user inquiry, by the way of market segmentation approach to find the niche market. Then adjust business model to develop the company’s transformation strategy and method.
Expected the research could provide another perspective for those companies face the similar problem now, maybe cost competitiveness is not the only way to win.
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