本研究應用Tone & Tsutsui (2009)所提出網絡差額變量資料包絡分析模式(Network Slacks-Based Measure DEA Model；NSBM)，並參考Nourani, Devadason, Kweh, & Lu (2016)將人壽保險產業之整體經營過程拆解為「管理與價值創造」兩階段，針對2010年至2015年間臺灣地區的人壽保險公司進行經營效率分析。
研究發現，在實證期間中，我國人壽保險業整體之經營效率呈上升趨勢，而在管理效率的表現上亦呈進步趨勢。其中在業務推廣過程中，業務管理費所須減少的幅度是最大的，而在提供客戶保障上，近年無效率情形近乎不存在。為了更精確分析各公司經營無效率缺口，本研究參考BCG成長占有率矩陣概念，結合NSBM所評估之效率值，建置我國人壽保險業之管理決策矩陣圖，將廠商定位並協助管理決策者發現公司經營無效率缺口來自何處，並提供效率改善之發展策略建議。
最後，本研究應用Tobit迴歸模型，研究其他影響人壽保險公司經營效率之因素，結果顯示：金控背景與市占率對於總合效率、管理效率與價值創造效率皆存在顯著之正向影響；而13個月保費繼續率則存在負面影響。希冀本研究之效率評估結果能提供政府監理單位、民間保戶、投資大眾與壽險業管理者對於我國人壽保險市場之經營概況，亦並提供管理者，決策判斷之參考依據。

This paper applies the network slack-based measurement DEA model (NSBM) proposed by Tone & Tsutsui (2009) to evaluate the overall efficiency of Taiwan’s life insurance companies over the period 2010-2015, and decompose the whole process of operation into two stages which include two efficiency components, managerial stage and value-creation stage according to the Nourani, Devadason, Kweh, & Lu (2016).
The empirical results indicate that the overall and managerial efficiency of the life insurance industry in Taiwan was on the upward trend. Among all of the inputs in the process of product promotion, managing fee had the maximum room for improvement. In addition, there was almost no inefficiency in providing the policyholders protection in the recent years.
To precisely analyze the inefficiency and provide the decision-makers the recommendations of the development strategy based on their deficiency, the study combines the BCG growth-share matrix and the two stage efficiencies from NSBM to construct the managerial decision-making matrix of Taiwan life insurance industry.
Finally, through Tobit regression model, financial holding company and market share positively influence on the overall, managerial and value-creation efficiency. On the contrary, the 13 months persistency have negative influence. The findings could provide competent national authorities, policyholders, investors and decision-makers with the overview of life insurance market and be implemented to refer to decision-makers selection decisions.

謝辭 I
摘要 IV
ABSTRACT V
表目錄 VIII
圖目錄 IX
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第貳章 人壽保險產業簡介與市場概況 7
第一節 人壽保險產業簡介 7
第二節 台灣人壽保險產業市場概況 13
第參章 文獻回顧 19
第一節 人壽保險產業經營績效之相關文獻 19
第二節 多階段網絡資料包絡法分析應用之相關文獻 22
第肆章 研究方法 24
第一節 網絡資料包絡分析法 24
第二節 網絡差額變量資料包絡分析模式 27
第三節 管理決策矩陣於DEA之管理應用 31
第四節 TOBIT迴歸分析模式 36
第伍章 實證模型、變數設定與資料敘述 38
第一節 效率分析之實證模型與變數設定 38
第二節 樣本資料、樣本敘述統計分析與同向性檢測 42
第三節TOBIT迴歸之實證模型 45
第陸章 實證結果與分析 47
第一節 兩階段效率分析實證結果 47
第二節 效率改善之差額變量分析 52
第三節 人壽保險產業之管理決策矩陣分析 57
第四節 其他影響效率因子分析 60
第柒章 結論 66
參考文獻 71
附錄 76

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