近年來，社會企業與社會創業精神在全球蔚為風潮，不但改變了企業與非營利組織的思維，也扭轉了政府的公共政策。社會企業在國際間已被證明是可成功且永續經營的商業模式，許多的成功創業家也開始反思，利用他們的財富和影響力，成立公益創投或投資於公益組織，運用在社會問題的改善上。
商業生態系統是一群相互聯結，共同創造價值與分享價值的企業之結合，生態系統的健康有助於企業的永續發展。本研究即以商業生態系統健康運作機制觀點的角度作為出發點，以探索性個案研究方式，探討里仁這樣複合型組織模式架構如何分工合作，利用其客戶基礎，發揮生態系統閉環作用，順利推動各項業務活動。
個案公司里仁是台灣最大有機產品通路商，是一家從事有機輔導、生態保育、食農教育、生命成長與心靈提升方面等理念推廣之基金會組織型式的社會企業團體，旗下還有有機驗證和物流配送公司。透過觀察分析里仁如何發揮平台整合多元資源作用，為系統成員解決問題，緊密夥伴關係，建立信任基礎。除此之外，本研究同時討論個案公司的經營模式與運作機制是否符合關鍵領導者核心角色功能，以此做為觀察重點，逐一分析比對，並加以整理歸納。
透過觀察和分析個案公司扮演關鍵領導者角色之利他精神價值主張，本研究發現商業生態系統概念可作為社會企業長期策略基礎與策略性思考重點，以創造健康可持續發展的生態系統。同時，據此提出研究結果及相關建議，以供後續研究者及實務界參考

In recent years, the social enterprise and social entrepreneurial spirit in the global wave, not only changed the business and non-profit organization thinking, but also reversed the government''s public policy. Social enterprises have proven to be successful and sustainable business models in the world. Many successful entrepreneurs have also begun to reflect on their wealth and influence, set up public venture or invest in public welfare organizations, and use them in the improvement on social problems.
Business ecosystem is a combination of a group of enterprises that create value and share value, and the health of ecosystems contributes to the sustainable development of enterprises. This study takes the perspective of business ecosystem, by using explorative case study method, explores how the cooperative organization model structure of Leezen influences its business activities.
Leezen is the largest organic products distributor in Taiwan. It is a company engaged in organic counseling, ecological conservation, food education, life and spiritual growth and other aspects of the concept of promotion, the foundation of the organization of the type of social enterprise groups. It also owns organic verification and logistics distribution company. Through the observation and analysis of how Leezen plays as a platform to integrate diversified resources for the system members to solve the problem, build relationships, and create a trust foundation. In addition, this article also discusses how the case company''s business model and operational mechanism are consistent with the key role of leadership. The finding is summarized by analysis and comparison.
By analyzing the value proposition of the case firm, this study found that the concept of business ecosystem can be used as a long-term strategic basis and strategic thinking focus for social enterprises to create healthy and sustainable ecosystems. Moreover, this study provides implication for follow-up researchers and practitioners.

目錄
誌謝 iii
中文摘要 iv
THESIS ABSTRACT v
目錄 vii
圖目錄 ix
表目錄 x
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題與目的 4
第二章 文獻探討 6
第一節 社會企業 6
第二節 商業生態系統 11
第三節 有機產業 15
第三章 研究方法與架構 20
第一節 研究方法 20
第二節 研究流程 21
第三節 研究架構 22
第四章 個案描述 24
第ㄧ節 台灣社會企業發展概況 24
第二節 有機產業社會企業現況與競爭情形 29
第三節 里仁公司介紹 48
第五章 個案研究分析 69
第一節 發揮社會企業功能 69
第二節 創造價值、分享價值 72
第三節 健康系統、永續發展 76
第四節 社會創新、社會影響力 82
第五節 里仁成功關鍵因素 94
第六章 研究結論與建議 100
第一節 結論 100
第二節 研究建議及侷限 104
參考文獻 107



圖目錄
圖2-1 社會企業、社會創業精神、社會創新的關係 9
圖2-2 全球十大有機食品消費國家 16
圖2-3 台灣歷年有機耕作面積 17
圖2-4 全球有機發展時程 18
圖2-5 有機3.0朝向更永續的農業發展 19
圖3-1 研究流程 21
圖3-2 論文架構 23
圖4-1 里仁等福智團體複合型組織模式架構 53
圖4-2 「誠信互助原料供應鏈」原料把關流程 59
圖4-3 里仁跨產業鏈價值鏈的社企模式 60
圖5-1 慈心有機驗證流程圖 81
圖5-2 歷年申請綠色保育統計 86
圖5-3 台灣保育動物分布圖 86
圖5-4 綠色保育標章發展歷程 87












表目錄
表2-1 商業生態系統演化階段所面臨挑戰與對策 12
表2-2 商業生態系統成員角色、特性與對應策略 14
表4-1 有機產品通路商之比較 32
表4-2 里仁與一般通路商之比較 33
表4-3 新興有機產業社會企業之比較 43
表4-4 商品誠信分級 54
表4-5 里仁加工食品規範 57
表5-1 田裡有腳印市集部分參與名單 88
表5-2 里仁的社會創新所發揮價值鏈上關鍵領導者角色功能與社會影響力 91

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