臺灣博碩士論文加值系統

新產品導入（new product introduction，以下簡稱 NPI）是許多企業擴張業務版圖、實現營收成長的主要方法。透過新產品上市，企業得以擴大目標市場、活絡原本死寂的市場活力與價格、甚至取代競爭對手在市場中的地位，這些好處讓企業無不卯足全力投入新產品研發，但如何確保新產品導入可獲得良好的投資報酬率，如何進行決策與管理流程以確保成效，目前的文獻較少針對特定產業提供完整的解答。本研究的目的在探討自動控制行業新產品導入的管理方法，除了指出重要的流程與監督機制，也將針對不同的情境提出新產品導入的管理重點。
本研究以大型美商跨國企業為單一個案進行個案分析，深入探討該企業如何透過其管理方法成功的實現營收與獲利成長，同時我們也提出在同一個案公司的幾個失敗的NPI專案，來分析為什麼在嚴密的管理下仍會有盲點，並歸納出產業在面對不同市場環境時，導入新產品時應依情境調整的管理重點。

New product introduction (NPI) is one of the key drivers that help company expand its markets, reposition pricing, and replace competitors. However, not many studies have been conducted to provide useful guidelines to help managers to make sure that the introduction of new product can generate good return of investment (ROI), to make NPI decisions efficiently, and to implement NPI processes successfully. This study thus investigates the methodology of NPI, and to identify key mechanisms and check points for monitoring and managing NPI processes.
In particular, a case study approach is used in this theses. The case is based on an American-based multi-national corporation name Control Technology Solution Inc. (CTS Inc.). We went through the case in details to show how NPI processes work in the case company to drive profitable growth. We reviewed several NPI projects in the case company to lead readers understand how the NPI processes should be operated. Furthermore, we also discussed several failure NPI projects in the case company to point out that the right course of management action for NPI is actually contingent upon the external situation.

摘要 I
ABSTRACT II
誌謝 III
目錄 IV
圖目錄 VI
表目錄 VII
第一章 緒論 1
第一節 研究動機與目的 1
第二節 論文架構 4
第二章 文獻探討 6
第一節 何謂新產品 6
第二節 NPI成功的要素 7
第三節 流程管理 12
第三章 研究方法 14
第一節 研究架構 14
第二節 個案研究法 15
第三節 研究對象選擇 16
第四節 個案資料蒐集與分析 17
第四章 個案實證 19
第一節 前言 19
第二節 流程設計 20
第三節 失效模式 31
第五章 命題發展 45
第六章 研究結論及未來研究建議 53
第一節 研究結論 53
第二節 管理實務意涵 53
第三節 研究限制與未來研究建議 54
參考文獻 56

Anderson, Dean, and Linda Ackerman Anderson. (2010). Beyond change management: How to achieve breakthrough results through conscious change leadership.
Anderson, Edward G., et al. (2007). The effects of outsourcing, offshoring, and distributed product development organization on coordinating the NPD process.
Belliveau, Paul, Abbie Griffin, and Stephen Somermeyer, eds. (2004). The PDMA toolbook 1 for new product development.
Benedetto, C. Anthony. (1999). “Identifying the key success factors in new product launch,” Journal of product innovation management, pp.530-544.
Bessant, John, and David Francis. (1997). Implementing the new product development process, Technovation , pp.189-222.
Cooper, Robert G. (1990). Stage-gate systems: a new tool for managing new products, Business horizons, pp.44-54.
Cooper, Robert G., and Elko J. Kleinschmidt. (1991). “New product processes at leading industrial firms,” Industrial Marketing Management, pp.137-147.
Cooper, Robert G., and Elko J. Kleinschmidt. (1995). “Benchmarking the firm's critical success factors in new product development,” Journal of product innovation management , pp.374-391.
Cooper, Robert G., Scott J. Edgett, and Elko J. Kleinschmidt. (2004). Benchmarking best NPD practices—III, Research-Technology Management , pp.43-55.
Durmusoglu, Serdar S., Roger J. Calantone, and V. Sambamurthy. (2006). “Is more information technology better for new product development?,” Journal of Product & Brand Management , pp.435-441.
Ettlie, J. E. “Integrated Design and New Product Success,” Journal of Operations Management (15:1), 1997, pp. 33-55.
Garvin, D. A.“What Does Product Quality Really Mean?” Sloan Management Review (26), 1984, pp. 24-43.
Griffin, A. and Hauser, J.R. (1996), “Integrating R&D and marketing: a review and analysis of the literature”, Journal of Product Innovation Management, Vol. 13 No. 3, pp. 191-215.
Griffin, A. and Page, A. L.“An Interim Report on Measuring Product Development Success and Failure,” Journal of Product Innovation Management (10), 1993 pp. 291-308.
Griffin, Abbie. (1997). “PDMA research on new product development practices: Updating trends and benchmarking best practices,” Journal of product innovation management, pp.429-458.
Hart, S. J. “Dimensions of Success in New Product Development: An Exploratory Investigation,” Journal of Marketing Management (9), 1993, pp. 23-41.
Kahn, Kenneth B. (2012). “The PDMA handbook of new product development.”
Kano, N., Seraku, N., Takahashi, F. and Tsjui, S. (1984). “Attractive quality and must-be quality.” Hinshitsu 14(2), 147–156.
Klein, J., Gee, D. and Jones, H. (1998), “Analyzing clusters of skills in R&D: core competencies, metaphors, visualization, and the role of IT”, R&D Management, Vol. 28 No. 1, pp. 37-43.
Lynn, G. S. “New Product Team Learning: Developing and Profiting Your Knowledge Capital,” California Management Review (40:4), 1998, pp. 74-93.
Montoya-Weiss, M. and Calantone, R.J. (1994), “Determinants of new product performance: a review and meta-analysis”, Journal of Product Innovation Management, Vol. 11 No. 5, pp. 397-417.
Murray, J.P. (2003), “Should IT do R&D? Recognizing the importance of the research and development effort”, Information Strategy: The Executive’s Journal, Vol. 19, Summer, pp. 42-6.
Nepal, Bimal P., Om Prakash Yadav, and Rajesh Solanki. (2011). “Improving the NPD process by applying lean principles: A case study, Engineering Management Journal,” pp.52-68.
Olson, Eric M., Orville C. Walker Jr, and Robert W. Ruekert. (1995). “Organizing for effective new product development: The moderating role of product innovativeness,” The Journal of Marketing , pp.48-62.
Porter, M.E. and Millar, V.E. (1985), “How information gives you competitive advantage,” Harvard Business Review, Vol. 63 No. 4, pp. 149-60.
Sambamurhty, V. and Zmud, R.W. (1992), “Managing IT for success: the empowering business partnership”, working paper, Financial Executives Research Foundation, Washington, DC.
Sampson, P., “Can Consumer Create New Products,” Journal of the Marketing Research Society. Vol.12, No.1, pp. 40-P52, 1970
Stevens, G., Burley, J., and Divine, R.“Creativity + Business Discipline = Higher Profits Faster from New Product Development,” Journal of Product Innovation Management (16), 1999, pp. 455-468.
Yin, R. K. (1994). “Case study research: Design and methods,” (2nd ed.). Newbury Park, CA: Sage Publications.
Yin, Robert K. (2014), “Case study research : design and methods / Robert K. Yin. – Fifth edition.”
司徒達賢，策略管理，台北，遠流出版公司，民國 84 年
林淑馨 (2010)，質性研究：理論與實務，台北，巨流
陳家祥和鄒鴻泰 (2008)，資訊科技採納對新產品開發成功之影響，資訊管理學報，pp.1-28.
陳梧桐和洪志洋 (2011)，需求導向模糊前端新產品開發流程的建構與操作
夏松明(2013)，NPDP新產品策略：何謂新產品?