臺灣博碩士論文加值系統

隨著全球環境變動與發展趨勢的改變，市場需求不斷的變化，從大型網站興起、網路泡沫化到金融風暴、行動裝置與網路下的大數據趨勢等等，為使組織得以發展與成長，需持續與外部環境互動了解客戶需求，並針對互動結果調整組織內部資源、策略與技術，使產品接近市場趨勢與需求。然而，瞭解外部環境之重要性，卻難以落實到組織內部，因此本研究利用吸收能力分析組織如何持續與外部環境互動，並藉由吸收能力將其互動結果商品化後，以動態能力觀察組織如何以商品化為基礎動態調整其內部資源、決策與架構等等的能力，透過個案研究法搜集其資料，深入分析與研究後彙整出一套符合外部變化之創新資訊服務發展歷程之架構。
以吸收能力為觀點分析組織如何持續與外部環境互動，再透過動態能力觀點分析組織如何以互動結果為基礎動態的調整其組織內部的能力，內部調整完的結果將會影響下一階段組織對外部環境的互動，藉由持續不斷的吸收與外部互動的結果，並動態調整組織內部已達成資訊服務創新的歷程。
本研究探討個案對象－意藍資訊之發展歷程，將其過程分為公司發展初期、OpView產品摸索期與OpView產品成熟期三個階段，以吸收能力的三面向（警覺感知、吸收同化與知識商品化）觀察組織如何持續與外部互動，進一步以動態能力三構面（流程、定位與路徑）探討組織如何利用知識商品化為基礎調整內部資產、決策與架構等等的能力，探討組織三階段發展過程中如何透過吸收能力與動態能力相互影響其產品能夠貼近市場趨勢與需求，最後歸納與整理一套「創新資訊服務發展歷程之架構」供其他組織作為發展過程之參考依據。

With the global environmental changes and trends, changes in market demand, from the rise of massive sites、the network bubble to the financial turmoil、mobile devices and the network under the large data patterns, etc., To enable the organization to develop and grow. Need to continue to interact with the external environment to understand customer needs, and for interactive results to adjust the organization's internal resources, strategies, and technologies to make products close to market trends and requirements. However, the importance of understanding the external environment is difficult to implement within the organization, so this study uses the absorptive capacity to analyze how the organization interacts with the external environment. Applies the absorptive capacity to commercialize its interactive results and observe how the organization. Uses the dynamic capability to adjust its internal resources、decision and architecture, etc., to collect its information through the case study, and to analyze and develop a set of the innovative information service development process in line with external changes.
How to continually interact with the external environment from the perspective of absorptive capacity, and to analyze how the organization dynamically adjusts its internal capacity based on the interactive results through the dynamic viewpoint. The results of the internal adjustment will affect the next stage of the organization's external Environmental interaction, through the continuous absorption of external interaction with the results, and dynamic change within the organization has reached the information service innovation process.
This study explores the development process of the case object, which divides the process into the three stages of the elaboration of the company,、the three stages of the OpView product ripening period and the maturity of the OpView product. The three aspects of the absorptive capacity (Recognize、Assimilate and Commercialize) and the dynamic capability(Process、Position and Path) to explore how the organization can use the knowledge of goods based on the adjustment of internal assets、decision and architecture, and so on, to explore the three-stage development of the organization. The organization of three-stage development, how to interact with the dynamic capability of the process of their products can be close to the market trends and needs, and finally, aggregated and organize a set of "innovative information service development process architecture" for other organizations as a basis for the development process.

摘要 I
Abstract II
致謝 III
目錄 IV
表目錄 VI
圖目錄 VII
第一章、緒論 1
1.1 研究背景與動機 1
1.2 研究問題與目的 3
1.3 研究範圍與流程 5
1.4 論文架構 7
第二章、文獻探討 9
2.1 吸收能力（Absorptive Capacity） 9
2.1.1 吸收能力之定義 10
2.1.2 吸收能力之三面向 14
2.2 動態能力（Dynamic Capability） 15
2.2.1 動態能力之定義 15
2.2.2 動態能力之三構面 16
2.3 社群聆聽（Social Listening） 20
第三章、研究方法與架構 22
3.1 研究方法 22
3.2 研究架構 26
3.3 研究觀察重點 30
3.4 研究對象 32
3.5 資料蒐集與分析 33
第四章、個案描述 37
4.1 個案背景描述 37
4.2 個案公司簡介 38
4.3 個案分析 48
4.3.1 公司發展初期（1999-2008） 48
4.3.2 OpView產品摸索期（2008-2013） 58
4.3.3 OpView產品成熟期（2013-至今） 67
4.3.4 分析總結 76
第五章、研究結論與建議 89
5.1 結論與研究貢獻 89
5.2 研究限制與未來研究方向 92
參考資料 93
中文部分 93
英文部分 93
網站部分 99

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