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The growing popularity of smart phones and wearable devices in recent years haveresultedin mobile commerce, Internet of things, the rapid development of the community , and the geometric multiple growth of the amount of data. The large numberof data storage devices behind cloud-based services isalso followed by increased demand. In addition, an increasing number of companies thatare optimistic about the market have joined the server industry, making the industry more competitive.
To survive in ahighly competitive market, small and medium enterprises must continue to performthe dual strategy of differentiated innovation and cost value innovation . The case company in this research is a technology-oriented company whosecore competence is inthe composite production process. This study explores the value that core competencies provide for customers. It also explores how the value elements that a business provides to customers can be defined from the demand side of the Value Elements diagram and addstheseelements to the service and design process. This additionhelps to innovate the business model of thecompany and, consequently, increases the brand value of enterprises.
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