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研究生:李姿陵
研究生(外文):LEE, TZU-LING
論文名稱:行動應用介面之使用者體驗量表發展
論文名稱(外文):User Experience of Mobile Application's Interface: Measurement Development
指導教授:楊書成楊書成引用關係
指導教授(外文):YANG, SHU-CHEN
口試委員:王凱戴逸民
口試委員(外文):WANG, KAITAI, YI-MING
口試日期:2017-06-02
學位類別:碩士
校院名稱:國立高雄大學
系所名稱:資訊管理學系碩士班
學門:電算機學門
學類:電算機一般學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:67
中文關鍵詞:行動應用介面使用者介面使用者體驗量表發展認知負荷
外文關鍵詞:Mobile Application InterfaceUser InterfaceUser ExperienceScale DevelopmentCognitive Load
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由於無線網路技術日益進步,行動裝置提供了相較於以往更好、更多元的功能與服務。使用者介面作為整個系統中最常與使用者接觸的部分,是使用者最能夠直接體驗到系統好壞的地方。為了提升使用者對於系統的評價與滿意度,了解使用者與介面互動後所產生的使用者體驗顯得相當重要。然而,行動裝置具有螢幕尺寸小、便攜性以及使用者短期記憶性等特性,使得其與個人電腦在使用上存在著顯著的差異,將現有評估一般電腦系統介面之量表直接套用於行動應用介面上衡量並不完全適合。因此,本研究以現有系統評估量表為基礎,並結合屬於行動應用介面相關構面—認知負荷,發展出一套衡量行動介面應用的使用者體驗量表。
經過題項彙整、專家審查與581份有效問卷資料之探索性因素分析,本研究萃取出五個構面,分別為資訊品質、認知負荷、錯誤解決性、視覺美感及系統態度。考量系統態度為其他構面之依變數,因此將此構面於量表中剔除。此量表可供業者設計行動應用介面時的參考,進而提升使用者的行動體驗。本研究亦利用所萃取出的構面,建構了一初步研究模型,根據數據結果發現,同屬功能性特性的三個構面間,認知負荷與錯誤解決性扮演了資訊品質與系統態度間關係的中介效果,此結果將提供後續研究者一個新的研究方向。
With the rapid development of wireless network technology, mobile devices offer better and versatile functions and services than ever before. As the part that users can frequently interact with in whole system, user interface allows the users to experience the system directly. To improve the users’ appraisal and satisfaction with the system, it is important to understand the user experiences from the interaction between the users and the interface. However, due to the characteristics of mobile devices, such as the small screen size, mobility and user’s short-term memory, mobile devices are significantly different from personal computer. It is not suitable to apply the existing scales directly to the mobile application interface. Thus, this study combined the exiting scales with the “cognitive load” construct which is an important concept of the mobile application interface, to develop a scale which can be employed to measure user experience of mobile application’s interface.
Through the literature review, expert reviews and exploratory factor analysis based on 581 valid questionnaire responses, the study extracts five constructs, namely, information quality, cognitive load, error resolution, visual aesthetic and system attitude. Consider the system attitude is the dependent variable of others, the study remove the variable from the scale. This new scale can be reference for interface design of mobile application for practitioners to improve the user mobile experience. The study also established a research model and tried to investigate the relationship among above five constructs. The analysis based on 581 valid data show that cognitive load and error resolution play full mediators of the relationship between information quality and system attitude. The result provides a new direction for this line of research.
目錄
摘要 II
ABSTRACT III
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3
第二章 文獻探討 5
第一節 使用者介面 5
第二節 行動介面 10
第三節 彙整量表 14
第三章 研究方法 16
第一節 發展題項 17
第二節 問卷管理 18
第三節 樣本施測 19
第四章 資料分析 20
第一節 敘述性統計分析 20
第二節 探索性因素分析 21
第三節 構面因果關係之模型建構 31
第五章 討論與結論 34
第一節 研究意涵 34
第二節 實務意涵 34
第三節 研究限制 35
第四節 未來研究建議 35
參考文獻 36
附錄一 題項彙整 42
附錄二 正式問卷 52
附錄三 題項刪除比例彙整 56
附錄四 題項之因素分類比例彙整 58
附錄五 正式量表 60
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