臺灣博碩士論文加值系統

本研究嘗試探討購併過程中展望理論對訊息解釋的影響，以了解策略性決策中訊息之影響力。以B公司在面對購併的過程中，高階主管對於訊息的理解及被購併的意願為研究主體，採用實驗設計的方式，探討企業內部在策略形成過程中，展望理論對訊息解釋的影響，以了解策略性決策中訊息之影響力。經過前測及實驗操弄之檢定，「訊息內容、訊息結構、訊息質量」在本研究中並無明顯之差異，可能由於本研究所強調者在於展望理論，當未來展望改變時，購併的意願隨著時間的改變而有了明顯的上升，代表各相關利益群體的立場已經有改變。

This study attempts to investigate the influence of the prospect theory on the interpretation of information in the merge process, in order to understand the impact of information in strategic decision making. The main subject of study is the information interpretation and willingness to be merged of executive managers in B Corporation. Experimental design was used to investigate how prospect theory affects interpretation of information in the process of strategy making in corporations, in order to understand the impact of information in strategic decision making. After pre-testing and examination of experimental examination, the content of information ,structure of information and quality of information were not significantly different in this study. It may be due to the reason that this study focuses on the prospect theory. When there are changes in future prospect, the willingness to be merged increas, which means all related benefit clusters have changed their position.

目錄....................................................................................................... VI
表目錄....................................................................................................... VIII
圖目錄....................................................................................................... IX
第一章緒論....................................................................................................... 1
第一節研究背景與動機....................................................................................................... 1
第二節研究目的....................................................................................................... 2
第二章文獻探討....................................................................................................... 3
第一節策略形成相關理論....................................................................................................... 3
第二節展望理論....................................................................................................... 4
第三節敵意購併的流程....................................................................................................... 5
第三章研究方法....................................................................................................... 25
第一節實驗設計....................................................................................................... 25
第二節問卷設計....................................................................................................... 27
第四章資料分析....................................................................................................... 28
第五章結論與建議....................................................................................................... 34
第一節研究成果....................................................................................................... 34
第二節研究限制與建議....................................................................................................... 35
參考文獻....................................................................................................... 36
網站文獻....................................................................................................... 36
中文部分....................................................................................................... 36
英文部分....................................................................................................... 38
附錄一....................................................................................................... 40
附錄二....................................................................................................... 43
表目錄
表 2-1 全球前四大封測 WB 及高階封裝產值推估....................................................................................................... 9
表 2-2 中國封測廠併購事件....................................................................................................... 10
表 2-3 預估 2016 年全球十大純晶圓代工廠商....................................................................................................... 11
表 2-4 IC 產業定義....................................................................................................... 12
表 2-5 104 年度年報所揭示之最近三年度財務狀況....................................................................................................... 20
表 2-6 實驗設計文獻(決策之文獻)....................................................................................................... 24
表 4-1 各研究構面之信度與效度分析結果....................................................................................................... 29
表 4-2 研究變數之敘述統計分析表....................................................................................................... 32
表 4-3 T 檢訂統計分析表....................................................................................................... 32
圖目錄
圖 2-1 積體電路高度垂直分工的體系....................................................................................................... 6
圖 2-32014 年~2018 年台灣 IC 製造產業產值....................................................................................................... 13
圖 2-4 台灣晶圓代工五力分析....................................................................................................... 16
圖 4-1 各構面 AB 公司平均差異圖....................................................................................................... 33

參考文獻

【網站文獻】 工業技術研究院IEK，來自：http://ieknet.iek.org.tw/ 永豐投顧，來自：https://scm.sinotrade.com.tw/index.aspx 財團法人資訊工業策進會，來自：http://mic.iii.org.tw/
預估2016年全球十大純晶圓代工廠商，來自：

http://iknow.stpi.narl.org.tw/Post/Read.aspx?PostID=12735

2016年半導體產業年鑑，來自：

http://www2.itis.org.tw/PubReport/PubReport_Detail.aspx?rpno=53053972&industry

=1&ctgy=1&free=



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