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研究生:林進郎
研究生(外文):LIN,CHIN-LANG
論文名稱:華語導遊個別協議與工作雕琢之關聯
論文名稱(外文):The Relationship between Chinese Tour Guides’ Idiosyncratic Deals and Job-Crafting
指導教授:黃品全黃品全引用關係
指導教授(外文):Hwang,Pin-Chyuan
口試委員:郭彥谷
口試委員(外文):Guo,Yan-Gu
口試日期:2017-06-28
學位類別:碩士
校院名稱:中國文化大學
系所名稱:觀光事業學系觀光休閒事業碩士在職專班
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:53
中文關鍵詞:華語導遊人員工作雕琢個別協議
外文關鍵詞:chinese tour guidejob-craftingidiosyncratic deals
相關次數:
  • 被引用被引用:1
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  • 下載下載:86
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本研究旨在瞭解華語導遊人員個別協議與工作雕琢之間的關
係,經由文獻之引用及邏輯之推理,採用量化研究的方法,透過問
卷調查法填答的方式,進行實證研究調查。
本研究採取立意抽樣方式發放問卷,問卷的發放是透過導遊
進購物站時將願意配合的導遊問卷發放給華語導遊人員。總計發
放紙本問卷195 份問卷,問卷回收179 份,回收率91.80%。經刪
除無效問卷後,得有效問卷171 份,問卷有效率為87.70%。
研究結果發現,華語導遊人員個別協議與增加社會性工作資
源呈正向顯著關聯性,華語導遊人員個別協議與增加結構性工作
資源呈正向顯著關聯性;導遊人員個別協議與增加挑戰性工作要
求成正相關,華語導遊人員個別協議與減少阻礙性工作要求成呈
正向顯著關聯性。
The purpose of this study is to understand the relationship between the Idiosyncratic
Deals of Chinese tour guides and the Job-Crafting. Through the reference and logical
reasoning of the literature, the method of quantitative research is used to carry out empirical
research investigation through the questionnaire survey method.
In this study, the questionnaire was sent by way of sampling, and the questionnaire
was distributed to the Chinese tour guides through the tour guide into the shopping mall.
A total of 195 questionnaires were sent to the questionnaire, 179 were collected and the
recovery rate was 91.80%. After the deletion of the invalid questionnaire, the effective
questionnaires were 171, the questionnaire efficiency was 87.70%.
The results show that there are positive correlations between the Idiosyncratic Deals
of Chinese tour guides and the increase of social work resources, and the Idiosyncratic
Deals of Chinese tour guides is positively correlated with the increase of structural work
resources. The Idiosyncratic Deals of tour guides is positively related to the increase of
challenging work requirements , The Chinese language tour guide Idiosyncratic Deals
and reduce the need for work to achieve a significant positive correlation.
And based on the results, to explore the meaning of management, to provide industry-
related industry, human resources management practice reference.
中文摘要 ..................... iii
英文摘要 ..................... iv
誌謝辭 ..................... v
內容目錄 ..................... vi
表目錄 ..................... viii
圖目錄 ..................... ix
第一章 緒論................... 1
第一節 研究背景與動機............ 1
第二節 研究問題............... 2
第三節 研究目的............... 3
第四節 研究範圍與對象............ 3
第五節 研究流程............... 4
第二章 文獻探討................. 5
第一節 旅行社定義.............. 5
第二節 個別協議............... 7
第三節 工作雕琢............... 9
第四節 個別協議與工作雕琢.......... 10
第三章 研究方法................. 12
第一節 研究架構............... 12
第二節 研究假設............... 12
第三節 變數操作型定義與衡量問項....... 13
第四節 抽樣設計與資料蒐集.......... 17
第五節 資料分析方法............. 17
第四章 研究實證與分析.............. 20
第一節 描述性統計分析............ 20
vii
第二節 信度分析............... 24
第三節 相關分析............... 24
第四節 變異數分析.............. 26
第五節 多元迴歸分析............. 35
第五章 結論與建議................ 39
第一節 結論與討論.............. 39
第二節 理論與研究建議............ 41
第三節 研究限制與未來建議.......... 42
參考文獻 ..................... 44
附錄 研究問卷................. 48
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