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研究生:朱以恬
研究生(外文):Chu, I-Tien
論文名稱:設計思考教育之激勵策略模型
論文名稱(外文):Motivation Strategy for Design Thinking Education
指導教授:黃萬傳黃萬傳引用關係陳俊宏陳俊宏引用關係
指導教授(外文):Huang, Wan-TranChen, Jun-Hong
口試委員:Aree Wiboonpongse鄭健雄黃炳文黃萬傳陳俊宏
口試委員(外文):Aree WiboonpongseCheng, Jen-SonHuang, Biing-WenHuang, Wan-TranChen, Jun-Hong
口試日期:2017-05-24
學位類別:博士
校院名稱:亞洲大學
系所名稱:經營管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:英文
論文頁數:96
中文關鍵詞:設計思考創新管理教育研究激勵策略流程模型
外文關鍵詞:Design thinkingInnovation managementInnovation educationmotivation strategyprocess modeling
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CONTENTS
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ACKNOWLEDGEMENTS i
DEDICATIONS iii
摘要 iv
ABSTRACT v
CONTENTS vi
LIST OF TABLE viii
LIST OF FIGURE ix

CHAPTER 1 INTRODUCTION 10
1.1 Motivation 10
1.2 Research questions 13
1.3 Objectives 14

CHAPTER 2 LITERATURE REVIEW AND DATA SOURCES 15
2.1 Literature review 15
2.1 A---Design thinking 15
2.1.1 Principles of design thinking 17
2.1.2 Existing system of design thinking 19
2.1.3 Challenge of design thinking 23
2.1 B---Motivation theory 24
2-2 Kano analytic method and data mining 27

CHAPTER 3 FRAMEWORK OF ROCKET MODEL 33
3.1 Regulation and Opinion 36
3.2 Opinion 37
3.3 Capture 40
3.4 Kickoff 41
3.5 Examination 43
3.6 Tracking 45

CHAPTER 4 EMPIRICAL STUDY OF ROCKET MODEL 49
4.1 Data sourcing and questionnaire design 50
4.2 Empirical Study 53
4.2.1 Regulation 55
4.2.2 Opinion 56
4.2.3 Capture 58
4.2.4 Kickoff 60
4.2.5 Examination 62
4.2.6 Tracking 64

CHAPTER 5 DISCUSSION 69
5.1 Surveyed results of Kano model 69
5.1.1 Linking Kano model with ROCKET model 69
5.3 Comparison of existing design thinking models 73
5.2 Complementary of ROCKET model 74
5.2.1 Complementary design and conditions 75
5.2.2 Performance of ROCKET complementary 76

CHAPTER 6 CONCLUDING REMARKS AND CONTRIBUTION 78
6.1 Conclusion 78
6.2 Contribution 78
6.3 Further research 79
REFERENCES 82

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LIST OF TABLE
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Table 2-1. Core attributes and mindsets of DT principle 18
Table 2-3. Key elements contained in design thinking process 21
Table 2-4. Key phases contained in Design thinking process 22
Table 2-5. Kano quality element categories 30
Table 3-1. Tools for each ROCKET phase 46
Table 4-1. List of interviewee 52
Table 4-2. Attribute, motivation, and tools applied in Regular phase 56
Table 4-3. Attribute, motivation, and tools applied in Opinion phase 58
Table 4-4. Attribute, motivation, and tools applied in Capture phase 60
Table 4-5. Attribute, motivation, and tools applied in Kickoff phase 62
Table 4-6. Attribute, motivation, and tools applied in Examination phase 64
Table 4-7. Attribute, motivation, and tools applied in Tracking phase 66
Table 4-8. Result of questionnaire 67
Table 5-1. Comparing ROCKET model with other existing DT models 73
Table 5-2. Performance comparison between ROCKET and non-ROCKET 74
Table 5-3. Design project managed with improved ROCKET model 76

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LIST OF FIGURE
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Figure 1-1. Research questions 14
Figure 2-1. Kano model 28
Figure 3-1. External incentive and internal structure of ROCKET model 35
Figure 3-1. ROCKET model 35
Figure 4-1. Data sourcing 51
Figure 5-1. Kano model built on ROCKET model 71
Figure Appendix2-1. RDT1 project 94
Figure Appendix2-2. RDT2 project 94

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