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研究生:顏世榮
研究生(外文):Yen Shih Jung
論文名稱:策略群組與動態能力演化之研究-以汽車外觀塑膠零組件產業為例
論文名稱(外文):The Study on the Evolutions of Strategic Group and Dynamic Capabilities:The Case of Car Exterior Plastic Components
指導教授:張國雄張國雄引用關係尹咏雅
指導教授(外文):CHANG KUO HSIUNGWAN WENDY WING NGA
口試委員:張國雄尹咏雅林欣美張巍勳
口試委員(外文):CHANG KUO HSIUNGWAN WENDY WING NGALIN HSIN MEICHANG WEI SHIUN
口試日期:2017-06-09
學位類別:碩士
校院名稱:東海大學
系所名稱:高階經營管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:57
中文關鍵詞:汽車外觀塑膠零組件產業策略群組動態能力演化
外文關鍵詞:car exterior components industrystrategic groupdynamic capability evolution
相關次數:
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  • 下載下載:84
  • 收藏至我的研究室書目清單書目收藏:1
本研究主要是以個案研究方式,探討臺灣汽車外觀製造產業策略群組與動 態能力演化。研究結果發現,汽車外觀塑膠零組件產業有五個演化階段,每個 階段有不同的演化動力。第一手工打造期,演化動力是經營者主觀判斷。第二 模具期,演化動力是同業模仿競爭。第三美國保險業閉鎖期,演化動力是產業 環境升級。第四市場成熟期,演化動力是顧客需求。第五電動車發展期,演化 動力顧客需求改變。
另外,依據「產品線完整性」及「產品類別」(零件或配件),汽車外觀 塑膠零組件產業,可以區分為四種策略群組,其分別為:「產品完整群」、
「零件中心群」、「保守群」、及「產品線中心群」。在電動車發展期(2005 年至2017 年)之外部環境發生變化,個案公司計畫由「配件為主產品線有限之 保守群」走向「以配件為主產品線完整之產品中心群」

The purpose of the study was to investigate the evolutions of strategic group and dynamic capabilities in Taiwanese car exterior components industry. The results revealed that there are five evolutionary stages, and each stage has the different evolution power. First stage is handcraft period, driven by subjective judgement of the chief executive. Second stage is the mold development period, driven by horizontal competition. Third stage is the block of American insurance period, driven by the upgraded industrial environment. Fourth stage is market maturity period, driven by the customer demand. Finally stage is electric car developing period, driven by the change of customer demands.
According to completeness of production line and product categories (parts or accessories), car exterior components could be divided into four strategic groups: (a) products complete group, (b) parts concentrating group, (c) conservative group, (d) products concentrating group. Since the external environment changed during the period of electric car developing period, case company plans to convert from accessories concentrating conservative group to products concentrating group.

中文摘要 I
Abstract 4
謝誌 I
目 錄 III
表目錄 V
圖目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 策略群組 4
第二節 動態能力之演化 7
第三節 產品開發與製造策略 12
第三章 汽車零組件產業現況分析與研究方法 17
第一節 研究工具 17
第二節 研究方法 18
第三節 研究範圍與限制 18
第四節 全球汽車暨零組件業之現況分析 19
第五節 臺灣汽車產業暨零組件業之概況 20
第六節 臺灣汽車零組件產業競爭力分析 26
第四章 研究結果與命題推論 33
第一節 產業演化階段與廠商的演化動力 33
第二節 策略群組之移動路徑與障礙 35
第三節 個案公司之未來移動路徑 39
第四節 本研究發展之主要命題 40
第五章結論與建議 42
第一節 研究結論 42
第二節 理論與管理實務意涵 43
第三節 研究限制與後續研究建議 45
參考文獻 47



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