臺灣博碩士論文加值系統

充分滿足使用者需求的設計近年來備受重視，但多數設計師通常無法做到這點。而設計師具備同理心，是設計出滿足使用者需求設計之必要條件。本研究探討年輕設計師進行設計時，以人物模型法為輔，期望以使用者中心設計之思維進行設計，能提升年輕設計師同理心，進而提升設計表現。本研究以北部某科技大學設計相關科系學生，透過實驗法:首先，請受測者依照研究設定的人物模型，針對特定的議題，進行消費者人物模型的塑模，並針對該人物模型進行特定議題之快速設計；其次，藉由同儕互評以及多位專家對快速設計之成果評分，探討設計過程中人物模型的運用對使用者中心設計之設計表現的影響。最後將回收資料以敘述性統計及相關性統計分析進行資料的分析與討論，研究結果證明:運用人物模型法較充分的設計師，能有效提稱總體設計表現，也能提升各屬性之設計表現，其中以意涵性設計表現影響最劇，而功能性設計表現的影響最不明顯。

Although great user satisfaction remains unattainable, user-centered design (UCD) has become more essential in today’s modern design space and demands empathetic designers to strive for successful design in the current market. Persona as a design methods of UCD was pointed out can avoid self-referential design that probably could be a possible solution to the problem of lack of empathy of designers, and then promote design performances of designers. Therefore, this research study examined and evaluated the design performance of over a hundred young designers and their use of a pre-determined design process that implemented Persona. Said designers were evaluated by peer assessment and expert evaluation on three factors: visual, function, and meaning (specifically focused on emotional design). The result shows that the correlations between “degree of using persona” and three “scales of design performance” are all moderately positive correlated, furthermore, the correlations between “degree of using persona” and “meaning performance” is significant. This study found Persona can not only successfully enhanced and increased the empathy of the tested young designers but also enhanced and improved their overall design performance.

中文摘要 i
英文摘要 ii
誌謝 iv
目錄 v
表目錄 viii
圖目錄 ix
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目標與目的 3
1.3研究假設 4
1.4研究架構與方法 4
1.5研究範圍 6
1.6預期貢獻 6
第二章 文獻探討 7
2.1使用者中心設計 7
2.1.1使用者中心設計的定義與要點 8
2.1.2使用者中心設計之效益 10
2.2設計師同理心 11
2.3人物模型法 13
2.3.1人物模型法的定義與要點 13
2.3.2人物模型法的效益 15
2.3.3創建人物模型的方法 16
2.4情感設計指標 20
2.5文獻結論 22
第三章 研究方法與過程 23
3.1研究假設 23
3.2研究設計與架構 24
3.3研究方法 25
3.3.1實驗法 25
3.3.2同儕互評 25
3.3.3專家評分 26
3.4研究場域、對象與情境 27
3.5實驗設計與實行 28
3.5.1前導實驗 28
3.5.2正式實驗 34
3.6分析方法 43
第四章 結果分析與討論 44
4.1實驗結果 44
4.2分析與討論 45
4.2.1敘述統計資料分析 46
4.2.2相關性分析 55
4.3小結 61
第五章 結論與建議 62
5.1研究假設驗證 62
5.2研究限制與後續建議 64
參考文獻 65
附錄
附錄一、塑造人物模型之細項 69
附錄二、SEE脈絡探查表格 71
附錄三、前導實驗之脈絡探查範 72
附錄四、快速設計測驗單(正式實驗)74
附錄五、同儕互評評量表 76
附錄六、專家評分評量表 91
附錄七、實驗回收資料(快速設計圖)93

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