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In recent the pension reform system is planning to change. The change will impact including labors, civil servants and teachers, etc., in all have attracted the attention of the community, and everyone is concerned about the issue. Certainly will also cause the concern of insurance sales person, and use the issue as the selling point in insurance marketing. And whether this will change the people''s purchase behavior in commercial insurance, is the subject that this research wants to take into a study or not.
The research variable material obtains picks the provide questionnaire way, the reflex winding effective sample number is 263, after recycling effective questionnaire by the software of statistical analysis ways, picks ways and so on descriptive statistics analysis, cross table, make variable research each construction surface the statistical analysis, discusses result of the research. Statistics analysis result suggest, Most of the people on the recent changes in the annuity system and the applicable annuity and retirement system changes, is generally understood.
Most of the people is worry about the saving it is not enough to cover the future of the elderly life, and also worry about the need for medical care spending while retirement. Most of the people think that the government, employers and personal tripartite have to share the funding of retirement together. The topic of the changes in the annuity system will allow most people to re-focus and examine their own retirement problems. Most people think that raising the retirement age, raising the monthly retirement fee, and the reduction in the income replacement rate will impact their retirement plans. For the willingness to purchase commercial insurance for now or in the next year, more than half of the respondents'' willingness to buy medical insurance, annuity insurance, savings insurance and investment insurance in the next year or for the next year will remain unchanged. But there are nearly 40% of respondents who are now or within the next year to buy long-term care insurance tend to be increased.
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