(3.236.214.19) 您好!臺灣時間:2021/05/10 07:31
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:王照邦
論文名稱:傳統紡織產業跨國競爭策略分析─以旗邦有限公司為例
論文名稱(外文):Cross-border competition policy analysis of the traditional textile industry
指導教授:陳銘慧陳銘慧引用關係
口試委員:朱豔芳英宗宏
口試日期:2017-06-16
學位類別:碩士
校院名稱:德明財經科技大學
系所名稱:行銷管理系
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:68
中文關鍵詞:紡織產業跨國競爭國際佈局經營策略
外文關鍵詞:the textile industrymultinational competitivenessinternational configurationbusiness strategy
相關次數:
  • 被引用被引用:1
  • 點閱點閱:282
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
紡織產業為台灣最典型之勞力密集的傳統產業,在環保議題及勞力缺乏的現今,
正面臨前所未見的挑戰和轉變,傳統產業如何轉型?科技化所帶來的衝擊,公司又如
何去因應?跨國競爭策略成為一門顯學,如何運用自動化、電腦化、客製化,電子商
務在物聯網和互聯網間運作,進行跨境電商,成為傳統產業重生和發展的新方向。
本研究根據研究目的,主要著手蒐集國內外相關主題論文、書籍、期刊等文獻彙
整。其次,以紡織產業營運面臨的問題及相關理論為研究基礎,設計訪談問題。最後,
與個案公司主管的深度訪談內容,歸納分析後提出本研究的結論和建議。
本研究發現個案公司的優勢主要反應在兩大方面,其一微觀面,掌握全台唯一通
過美國驗廠的品質優勢,積極培育產業所需人力,持續維繫上下游垂直整合關係,並
加強污染防治為環保與永續經營而努力。其二宏觀面,配合美國川普總統的貿易新政,
直接東進設廠成立發貨倉庫,即時供貨,並透過跨境電商平台開發新客群,以國際佈
局做為架構,將台灣設為營運總部核心,跨國垂直整合,來提升個案公司跨國競爭的
高度,以創新前瞻的策略面對產業的新挑戰。
The textile industry has been regarded as one of the typical traditional industry with labor intensive. In the face of environmental issues and lack of labor resources, the challenge and transformation are very unprecedented. How to transform traditional industry? How companies can respond to the impact of emerging science and technology? The multinational competitive strategy is becoming a prominent study. How to utilizeautomation, computerization, customization, the operation of e-commerce between the Internet of Things and network to facilitate the cross-border e-commerce, has become an emerging direction on guiding the transformation of traditional industry.
In this study, according to research purposes, the main topic at home and abroad started collecting papers, books, periodicals and other literature aggregated. Secondly, the problems facing the textile industry Operations and related theoretical basis for the study, design interview questions. Finally, the depth interviews with executives of the case, summarized conclusions and recommendations of this study after analysis. This study found that the case company is advantageous on two aspects. From the micro viewpoint, it holds the quality advantage of passing the US inspection standard, actively cultivates the required manpower for industry, sustains the vertical integration
relationship, and enhances the efforts devoted to environmental protection and sustainable practices. From the macro viewpoint, it builds factories and inventory warehouse to provide real time provisioning service in the east for conforming with President Trump’s trade initiatives. By using cross-border electronic commerce platform to identify new customer segments from global marketplace, it establishes the operating headquarter in Taiwan for facilitating vertical integration among multinational companies, so that the
global competitiveness can be enhanced and innovative foresight strategy can be initiated to effectively respond to the worldwide emerging challenge.
中文摘要 IIII
英文摘要 I V
目 錄 V
表 目 錄 VIII
圖 目 錄 IX
第一章緒論 1
1.1研究背景與動機 1
1.2研究目的 2
1.3研究流程 2
第二章文獻探討 5
2.1傳統產業定義 5
2.2紡織業者營運現況分析 7
2.2.1臺灣紡織業者營運現況 7
2.2.2紡織業者經營目標 9
2.3垂直整合對紡織產業的影響 11
2.3.1垂直整合之定義 11
2.3.2供應鏈管理(SCM) 15
2.3.3垂直整合對紡織產業的影響 16
2.4企業經營策略對紡織產業的影響 18
2.4.1紡織業者的策略與營運 18
2.4.2企業資源規劃(ERP) 19
2.4.3企業經營策略對紡織產業的影響 20
2.5客戶關係與通路探討對紡織產業的影響 20
2.5.1客戶關係管理(CRM) 21
2.5.2國際通路探討 22
2.5.3客戶關係與通路探討對紡織產業的影響 27
2.6研究工具 28
2.6.1質化研究 28
2.6.2 PEST分析 30
2.6.3五力分析 31
2.6.4 SWOT分析 31
2.6.5消費者行為 32
第三章個案分析 34
3.1外在環境分析 34
3.1.1臺灣印染業市場 PEST 分析 34
3.1.2公司五力分析 37
3.2個案公司簡介 40
3.2.1背景 40
3.2.2財務 41
3.2.3人力 41
3.3產品暨核心技術 42
3.3.1產品介紹 42
3.3.2核心技術獨特性 42
3.3.380/20法則 42
3.4個案公司SWOT分析 43
3.5個案公司市場區隔與定位 44
第四章跨國策略分析 39
4.1國際佈局 39
4.1.1垂直整合 39
4.1.2提升物流效率 40
4.1.3國際佈局 41
4.2經營策略 41
4.2.1AIDAS 42
4.2.2展覽 42
4.2.3安索夫矩陣 42
4.3自由貿易區 45
第五章結論與建議 62
5.1研究結論 62
5.2後續研究建議 66
參考文獻 68
中文部份 68
英文部份 70
附錄 74
附錄一 質化訪談逐字稿 74
1. Kotler(1990)。行銷管理-分析、規劃與控制。陳振遠、陳振田編譯。台北:五南圖書公司。
2. 于卓民(2002)。國際企業環境與管理。台北:華泰。
3. 王立志(1999)。系統化運籌與供應鏈管理: 企業營運新典範。台中:滄海圖書。
4. 王健全等(2001)。再造傳統製造業競爭優勢,台北:中華經濟研究院。
5. 王德馨(1981)。廣告學。台北:三民書局。
6. 朱正中(1996)。依比較利益強化產業競爭力。台灣經濟研究月刊,19(3),頁23-28。
7. 行政院農業委員會(2009)。農業統計年報。頁23、53。
8. 吳清松(1998)。國際行銷學-國際性視野。台北:智勝文化。
9. 巫佳宜(2014)。機能性時尚紡織品形成策略聯盟之市場利基研析。紡織產業綜合研究所。經濟部技術處產業技術智識服務計劃。
10. 周文東(2015)。企業策略之擬定與執行-紡織業個案分析。碩士論文。國立中興大學。
11. 邱志聖(2001)。策略行銷分析:架構與實務應用。台北:智勝文化。
12. 邱泰榮(2013)。紡織業垂直整合佈局之研究。碩士論文。中正大學。
13. 徐文復、廖文芳(2000)。傳統產業的新春天。管理雜誌,頁124-126。
14. 徐美苓(1999)。關懷在愛滋蔓延的時代裡─閱聽人對宣導廣告的接受度研究。 新聞學研究,60,頁31-72。
15. 紡拓會(2015)。2015 年臺灣紡織工業概況。紡拓會雙月刊。
16. 黃瓊儀(2013)。傳統產業轉型策略之研究-以艾草之家為例。碩士論文。僑光科技大學。
17. 榮泰生(2000)。網路行 銷-電子商務實務篇。台北:五南圖書。61
18. 劉紹樑(2002)。從莊子到安隆-A+公司治理。台北:天下雜誌。
19. 蔡宏明(2000)。由產業演化看傳統產業競爭力的提升。經濟情勢評論季刊。台北:中華經濟研究院。
20. 蔡育瑩(1999)。台灣電子業導入ERP 系統之關鍵因素。碩士論文。國立中興大學。
21. 經濟部中小企業處 (2016)。2016 中小企業白皮書。頁138-139 頁。
二、英文部份
1. Amrit, T.(2001).The Essential Guide to Knowledge Management: E-Business and
CRM Application. New Jersey: Prentice Hall.
2. Anderson E., G.S., Day, and V.K., Rangan(1997).Strategy Channel Design. Sloan Management Review,Cambridge,Vol.38,no.4,pp.59-69.
3. Ansoff (1965). Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. New York:McGraw-Hill.
4. Berman (1996). Marketing Channels. N.Y.: John Wiley and Sons.
5. Bingi(1999).Critical issues affecting an ERP implementation. Information Systems Management, 16(3),pp.30-36.
6. Black, J. D.(1999).Enterprise resource planning––spatial information meets business process software in cyberspace. GeoWorld, 12 (4), pp.38-40.
7. Bowersox, D.J.,loss, .J.& Cooper,M.B.(2010).Supply Chain Logistics Management. New York: McGraw-Hill.
8. Cannon, J. P. and C. Homburg (2001). Buyer-supplier relationships and customer firm costs. Journal of Marketing, 65(1), pp. 29-43.
9. Cannon, Joseph P. and Christian Homburg (1998). Buyer-Supplier Relationships and Customer Firm Costs. Journal of Marketing, 65(1).
10. Cespedes, F. V. (1988). Channel management in general management. california Management Review, 31(1), pp.116-119.
11. Clarke, R.(1985).Industrial Economics. New York: B. Blackwell.
12. Coughlan, Anderson, Stern, and El- Ansary(2001). Marketing Channels, 6thed.New Jersey: Prentice Hall.
13. Davenport,T.(1998).Putting the enterprise into the enterprise system. Harvard Business Review, 76 (4), 1998, pp.121-131.
14. David, A. Aaker(1984). Strategic Market Management. New York: John Wiley and Sons Inc.
15. Deighton, J.(1997). Commentary on Exploring the implications of the Internet for consumer marketing. Journal of the Academy of Marketing, 25(4), pp.347-351.
16. Edward K. Strong(1925). The Psychology of Selling and advertising. New York McGraw-Hill.
17. Ellison, J.(1991). Celestial Mechanics and the Location Theory of William H. Dean. American Economic Review, 81(2), pp.315-317.
18. Etgar, M.(1977).Channel Environment and Channel Leadership. Joumai of Marketing Research, 15 (2).
19. Franklin R. Root (1987). Entry Strategies for International Markets. Lexiongton, Ma: Lexington Book.
20. Heide and John(1992). Do norms matter in marketing relationships?. Journal of Marketing, 56(2), pp.32–44.
21. Houlihan(1985).International supply chain management.Inter-national Journal of Physical Distribution and Materials Management.
22. K.G. Hardy & Magrath, A.J. (1989). A Conceptual Framework for Assesing the Level of Mutual Trust Between Manufacturers and Their Resellers. proceedings of the 5TH IMP Conference.
23. Kalakota & Robinson(1999). E-business: Roadmap for Success. Addison-Wesley
Longman.
24. Kalakota R. & Robinson, M.(1999). E-Business: Roadmap for Success. Boston:
Addison -Wesley.
25. Koch, Richard(1999). The 80/20 Principle: The Secret to Achieving More with Less. U.S.: Crown Business.
26. Markus, Axline and Tanis.(2000).Learning from adopters’ experiences with ERP: problems encountered and success achieved. Journal of Information Technology, 15, pp.245-265.
27. Morgan R. and Hunt S.D.(1994). The commitment-trust theory of relationship
marketing?. Journal of Marketing ,58(3) , pp. 20-38.
28. Peppers D.,Martha R.,& Bob D.(1999).Is Your Company Ready for One-to-One
Marketing. Harvard Business Review,1, pp.151-160.
29. Perry,M.K.(1989).Vertical Integration Determinants and Effect , Handbook of Industry Organization. Amsterdam: North-Holland.
30. Porter, M.(1980).Competitive Strategy: Techniques for Analyzing Industries and Competitors . New York: Free Press.
31. Porter, M.(1980).Competitive Strategy: Techniques for Analyzing Industries and Competitors . New York: Free Press.
32. Porter, M.(1985). The Competitive Advantage: Creating and Sustaining Superior Performance. NY: Free Press.
33. Prida,B.and Gutirrez, G.(1996).Supply Management:From Purchasing to External Factory Management.Production and Inventory Management Journal,Vol.37, Iss.4,pp.38-43.
34. R. H. Coase (1937). The Nature of the Firm Economical .New Series, 4(16),
pp.386-405.
35. Ronald S. Swift(2001).Accelerating customer Relationship(1sted).New Jersey: Prentice Hall.
36. Ross,D.F.(1998).Competing Through Supply Chain Management:Creating
Market-Winning Strategies through Supply Chain Partnerships . London : Chapman
& Hall.
37. Scherer(1980).Industrial Market Structure and Economic Performance(2nd). Boston Houghton Mifflin Company.
38. Stern & El-Ansary(1992).Marketing Channels. New Jersey: Prentice Hall.
39. Waterson,M(1984).Economic Theory of the Industry .New York Cambridge
UniversityPress.
40. Webster, F. E.(1992). The changing role of marketing in the corporation. Journal of Marketing, 56, pp.1-17 & pp.130-138.
41. Williamson,O.E.(1979).Transaction Cost Economics: The Government of Contractual Relations. Journal of Law and Economics, 22(3),pp.233-261.
電子全文 電子全文(網際網路公開日期:20210701)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔