臺灣博碩士論文加值系統

在激烈的競爭市場中，消費者對產品之需求漸由功能轉為心理層面的情緒取向。產品使用過程中不會只產生單一情緒，是有多種情緒共同存在，特別是對立的情緒所引發的漣漪效應較大，較能帶給使用者驚豔、印象深刻等的感覺。本研究之目的即是希望將產品在使用過程前後所產生「歷時性」對立情緒，運用於產品設計模式上，並探討影響「喜歡使用」、「創新」兩綜合評價之歷時性對立情緒。
本研究首先調查歷時性之對立事例，接著透過集群分析歸納出結構概念，並發想出分屬四種不同歷時性子概念之12項照明設計樣本，最後實施情緒測試與腦波量測，經由心理與生理之比照分析，探討歷時性對立情緒樣本使用前後的情緒變化。
結果顯示: (1)歷時性對立情緒事例可分為「進行決策後產生蔓延」、「長久付出得以回報」、「思想與實際不同」和「結果出乎意料」四群概念結構。 (2)「結果出乎意料」類型樣本使用前與使用後產生強烈對立情緒；「進行決策後產生蔓延」類型樣本使用前與使用後綜合評價最高。(3)透過腦波量測與情緒量表顯示，樣本於使用後情緒皆明顯提升。「進行決策後產生蔓延」類型樣本亢奮幅度較大，「長久付出得以回報」類型樣本亢奮幅度較低。(4)歷時性對立情緒樣本在使用前感到「驚奇的」，可使產品較有「創新」之感受；若在使用前感到「驚奇的」、「安心的」將較被「喜歡使用」；而在樣本使用後感到「快樂的」便較具有「創新」且易被「喜歡使用」。

With the intensity of the competitive market, the emotional needs of modern society have substantially increased, and people have begun to change from being functionally oriented to addressing needs at a psychological level. The use of any product not only produces a single mood, but there are a variety of emotions which can co-exist, of which contrast emotions cause a relatively larger ripple effect, and can surprise the user and leave a deep impression.
The objective of this study is to explore the impact of "diachronic contrast emotion" on comprehensive evaluation during the process of utilization through the "diachronic" contrast emotion produced by the product before and after use, and then to employ the results for product design models. This study collected, surveyed and organized diachronic case examples, and then induced structural concepts through cluster analysis. Twelve lighting design samples were used, and an emotional questionnaire and brainwave measurement were implemented to perform an in-depth study of the relationship between contrast emotions and the comprehensive evaluation.
The results show that: (1) Diachronic emotions can divided into four groups – those which spread out after decisions were made, those which produce a return after a long period of paying out, those in which thought and reality are different, and those in which the results are unexpected. (2) The type of samples in which the results were unexpected produced strong contrast emotions before and after use; the type of samples which spread out after decisions were made resulted in the highest comprehensive evaluations before and after use. (3) Brainwave measurements and an emotional indicator show that emotions were significantly elevated before and after use of the sample. The type of samples which spread out after decisions were made resulted in a relatively higher level of excitement, whereas those which produced a return after a long period of paying out produced a lower level of excitement. (4) Diachronically emotionally contrasting samples excite feelings of “surprise” prior to use, thereby investing the product with an “innovative” feel. If people feel “surprise” before using a product, “contentment” can raise the level of “user satisfaction”. And if a person feels “happy” after using a sample, the sample is seen as being more “innovative” and “satisfying”.

謝誌I
摘要II
ABSTRACTIII
圖目錄VII
表目錄VIII
第壹章 緒論1
1.1研究背景與動機1
1.2研究目的3
1.3研究架構與流程3
第貳章 文獻探討5
2.1情緒5
2.1.1情緒之定義5
2.1.2情緒理論6
2.1.3對立情緒8
2.2使用者經驗9
2.3情感互動10
2.4歷時性12
2.5腦波14
2.6小結17
第参章 歷時性之對立情緒18
3.1歷時性之對立情緒事例調查18
3.2歷時性對立情緒之概念結構20
3.3歷時性之對立情緒事例之設計模式24
3.4小結28
第肆章 歷時性之對立情緒設計手法與情感測試29
4.1歷時性之對立情緒樣本設計29
4.2對立情緒之情感測試43
4.3腦波量測44
4.3.1實驗對象44
4.3.2實驗設備與環境44
4.3.3實驗流程45
第伍章 歷時性對立情緒樣本之使用過程與情感偏好46
5.1歷時性對立情緒樣本之使用前與使用後情感46
5.2對立情緒樣本使用過程之腦波48
5.3樣本使用前後影響「創新」與「喜歡使用」之對立情緒49
5.4小結52
第陸章 結論與建議53
6.1結論53
6.2討論55
參考文獻56
中文文獻56
英文文獻57

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