中文部分
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莊俊喬,(2007),「我國高中籃球聯賽發展之研究」,國立台灣師範大學體育研究所未出版碩士論文,9-26。莊鎮安,(2007),「以NBA經營與制度探討台灣籃球職業化之發展」,國立台灣師範大學運動與休閒管理研究所未出版博士論文,1-3。陳勇嘉,(2013),「以資訊透明的觀點探討虛擬社群如何影響品牌忠誠度、購買意願以及顧客影響力」,國立清華大學服務科學研究所未出版碩士論文,22-25。陳榮章,(1997),「我國籃球運動發展之源由」,大專體育,第29期,128-135。郭芯妘,(2006),「品牌體驗、品牌投入、品牌認同對品牌滿意和品牌忠誠度之影響」,南臺科技大學行銷與流通管理研究所未出版碩士論文,26-30。教育部,(2012),「我國運動人口調查、統計」,教育部電子報,第635期,取自:http://epaper.edu.tw/topical.aspx?topical_sn=814。
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英文部分
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