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研究生:唐竹宣
研究生(外文):TANG,CHU-HSUAN
論文名稱:探討產銷履歷農產品供應鏈食品能見度對企業黏性關係的影響
論文名稱(外文):The Impact of Traceability Agricultural Product Supply Visibility on Enterprise Stickiness
指導教授:邱靜娥邱靜娥引用關係
指導教授(外文):CHIU,JING-ER
口試委員:吳政翰張俊郎邱靜娥
口試委員(外文):WU,CHENG-HANCHANG,CHUN-LANGCHIU,JING-ER
口試日期:2017-06-28
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:工業工程與管理系
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:67
中文關鍵詞:供應鏈能見度顧客價值創造黏性
外文關鍵詞:Visibility of supply chainCreation of customer valuesStickiness
相關次數:
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隨著全球化興起及廠商外包,生產者到消費者的食物鏈越來越長,食品的來源、成份等過程管理困難複雜性增加,使得食品製造過程中的能見度的降低,食品危害事件層出不窮。過去針對產銷履歷的研究大多在研究人們對產銷履歷的標章認知、態度、購買意願、願付價格等,較少探討產銷履歷供應鏈能見度可追溯性的情況下的顧客價值創造以及對企業黏性,因此本研究探討供應鏈食品能見度、顧客價值創造與黏性構面之關係,並探討顧客價值創造是否具有潛在中介效果。
本研究發放實體問卷法,問卷採用李克特五點量表,有效問卷有224份,研究對象為購買賣場產銷履農產品並且使用過產銷履歷資訊網的消費者。本研究以敘述性統計、因素分析、信度分析、SEM結構方程等統計方法進行分析。研究結果顯示,供應鏈能見度之過程分享對黏性有顯著正相關,故認為產品若能提供過程資訊給消費者,相較於只有提供產品資訊分享有顯著影響。

As the rise of globalization and outsourcing manufacturing, the food chains from producers to consumers have become longer. The increasing on complexity and difficulty in the management of food, result in low visibility of the supply chain. In the past, studies about the production and marketing resumes mostly focused on the recognition, attitudes, purchase intention, prices that customers are willing to pay. Few study investigated whether traceable visibility of production and marketing resume supply chains could create customer value and corporate stickiness. Therefore, this study investigated the relationships between the perspectives of visibility food supply chain, creation of customer values, and stickiness and whether there is potential mediation effect in creating customer values.
Questionnaire survey approach was applied in this study and the 5-point Likert scale was adopted. Totally 224 effective questionnaires were recovered from the re-search objects who were consumers purchasing the agricultural products with production and marketing resumes and used the information websites providing production and marketing resumes. This study applied statistics approaches including narrative statistics, factor analyses, reliability analyses, SEM structural equations, and other statistical methods. The research results revealed the positive correlation between procedures of sharing visibility of supply chain and stickiness. Hence, it could be concluded that providing the procedure information of products to consumers showed more significant influences than merely providing the shared information of products.

摘要 i
ABSTRACT ii
誌謝 iii
目錄 iv
表目錄 vii
圖目錄 ix
第一章 緒論 1
1.1. 研究背景與動機 1
1.2. 研究目的 4
1.3. 研究流程 5
第二章 文獻探討 6
2.1 供應鏈能見度 6
2.2 顧客價值創造 8
2.3 黏性 10
2.4 顧客價值創造中介效果的關係 11
2.5 小結 11
第三章 研究方法 12
3.1. 觀念性架構 12
3.2. 研究變數之操作型定義 12
3.2.1. 供應鏈能見度 12
3.2.2. 顧客價值創造 13
3.2.3. 黏性 14
3.3. 研究假設 14
3.4. 研究對象與資料蒐集 14
3.5. 問卷設計與研究流程 15
3.5.1. 問卷編製過程 15
3.5.2. 問卷內容 15
3.5.3. 問卷信度與效度 17
3.6. 資料分析方法 19
第四章 研究結果與分析 21
4.1. 敘述性統計分析 21
4.1.1. 人口基本變項 21
4.1.2. 問卷量表構面 24
4.2. 因素分析 27
4.2.1. 供應鏈能見度 27
4.2.2. 顧客價值創造 29
4.2.3. 黏性 30
4.3. 信度分析 32
4.4. 獨立樣本T檢定及單因子變異數分析 33
4.4.1. 基本資料對供應鏈能見度差異分析 33
4.4.2. 基本資料對顧客價值創造的差異分析 36
4.4.3. 基本資料對黏性的差異分析 39
4.5. 結構方程式分析及假設驗證 41
4.5.1. 模型適配性衡量 41
4.5.2. 結構方程模式分析及假設驗證 42
4.5.3. 潛在變數的中介分析 43
第五章 結論與建議 45
5.1. 研究結論 45
5.1.1. 供應鏈能見度、顧客價值創造與黏性之間的關係 45
5.1.2. 顧客價值創造對供應鏈能見度與黏性的潛在中介效果 45
5.2. 研究建議 45
參考文獻 46
附錄一 專家效度名單 50
附錄二 專家效度內容結果 51
附錄三 問卷 52


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2.英文文獻
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