(35.175.212.130) 您好!臺灣時間:2021/05/17 22:00
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:周函琳
研究生(外文):CHOU,HAN-LIN
論文名稱:線上拍賣賣家的外表吸引力重要嗎?-商品接觸程度之影響與產品類型之驗證
論文名稱(外文):Does Physical Attractiveness of Online Auction Sellers Matter?-Investigation on the Impact of Degree of Physical Contact and Validation of Product Types
指導教授:蔡佳靜蔡佳靜引用關係
指導教授(外文):TSAI,CHIA-CHING
口試委員:伍家德方妙玲
口試委員(外文):WU,CHIA-TEFANG,MIAO-LING
口試日期:2017-05-19
學位類別:碩士
校院名稱:國立雲林科技大學
系所名稱:企業管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2017
畢業學年度:105
語文別:中文
論文頁數:104
中文關鍵詞:二手商品外表吸引力傳染理論接觸程度耐久財非耐久財
外文關鍵詞:second-hand productphysical attractivenesscontagion theorydegree of physical contactdurable goodnon-durable good
相關次數:
  • 被引用被引用:0
  • 點閱點閱:101
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
本研究共進行兩個實驗,皆採2x2的因子設計。兩實驗都在探討Facebook二手拍賣社團賣家的外表吸引力(高度外表吸引力/適度外表吸引力)與賣家和二手物品的接觸程度(接觸程度高/接觸程度低)對受測者產品評價與購買意願的影響,兩實驗僅在二手商品的產品類型有所不同,實驗一選定為非耐久財的衣服,實驗二選定為耐久財的腳踏車。實驗一和實驗二的研究結果皆顯示:(1) 不論耐久財或非耐久財,賣家的外表吸引力高組對消費者的產品評價和購買意願皆顯著大於賣家的外表吸引力低組。(2) 不論耐久財或非耐久財,賣家和二手商品接觸程度高組對消費者的產品評價和購買意願皆顯著低於賣家和二手商品接觸程度低組。(3) 不論耐久財或非耐久財,賣家的外表吸引力與賣家和二手物品的接觸程度對消費者的產品評價和購買意願有顯著的交互作用。即在二手商品接觸程度低的情況下,高度外表吸引力的賣家對消費者之產品評價和購買意願會顯著高於適度外表吸引力的賣家。而在二手商品接觸程度高的情況下,高度外表吸引力的賣家對消費者之產品評價和購買意願與適度外表吸引力的賣家則無顯著差異。
Two studies using 2x2 factorial design were included in the current research. Both studies investigated the effects of physical attractiveness of auction sellers in Facebook second-hand product groups (high physical attractiveness/moderate physical attractiveness) and physical contact to second-hand products (high physical contact /low physical contact) on examinees’ appraisal and purchase intention of products. The difference between the two studies was the type of second-hand product, with clothing (non-durable goods) and bicycle (durable goods) chosen respectively for Study 1 and Study 2. The results from Study 1 and Study 2 were as follows: (1)Whether durable or non-durable goods, the effects of high physical attractiveness of sellers on consumers’ product appraisal and purchase intention were significantly higher than those of moderate physical attractiveness. (2)Whether durable or non-durable goods, the effects of high physical contact to second-hand products among sellers on consumers’ product appraisal and purchase intention were significantly lower than those of low physical contact to second-hand products. (3)Whether durable or non-durable goods, there was significant interaction effects of sellers’ physical attractiveness and degree of physical contact to second-hand products on consumers’ product appraisal and purchase intention. In other words, in the condition of low physical contact to second-hand products, sellers with high physical attractiveness affected consumers’ product appraisal and purchase intention than those with moderate physical attractiveness to a significantly greater level. In the condition of high physical contact to second-hand products, significant differences in consumers’ product appraisal and purchase intention were not found between sellers with high physical attractiveness and those with moderate physical attractiveness.
摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 vii
圖目錄 viii
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 3
1.3研究流程 4
第二章 文獻探討 5
2.1二手商品 5
2.1.1二手商品的定義 5
2.1.2二手商品的興起與原因 5
2.1.3二手商品相關研究 5
2.2外表吸引力 6
2.2.1外表吸引力的定義 6
2.2.2外表吸引力程度 6
2.2.3外表吸引力的相關研究 7
2.3傳染理論 8
2.3.1傳染理論的定義 8
2.3.2傳染理論的相關研究 8
2.4產品類型 10
2.4.1產品類型的分類 10
2.4.2耐久財與非耐久財 11
第三章 研究方法 12
3.1研究架構 12
3.2研究設計 12
3.3研究對象 13
3.4前測 13
3.4.1實驗一 13
3.4.2實驗二 16
3.5正式實驗 17
3.5.1文案設計 17
3.5.2實驗過程 18
3.5.3問卷設計 19
3.5.4問卷回收 20
第四章 實驗一之研究結果 21
4.1信度分析 21
4.2操弄測試 21
4.2.1外表吸引力操弄檢定 21
4.2.2賣家與二手商品接觸程度操弄檢定 22
4.3外表吸引力及接觸程度對於二手大學T的產品評價之影響 23
4.3.1各組二手大學T之產品評價 23
4.3.2外表吸引力及接觸程度對於二手大學T產品評價之共變數變異數分析 24
4.3.3單純主要效果檢定 25
4.4外表吸引力及接觸程度對於二手大學T的購買意願之影響 26
4.4.1各組二手大學T之購買意願 26
4.4.2外表吸引力及接觸程度對於二手大學T購買意願之共變數變異數分析 27
4.4.3單純主要效果檢定 28
第五章 實驗二之研究結果 29
5.1信度分析 29
5.2操弄測試 29
5.2.1外表吸引力操弄檢定 29
5.2.2賣家與二手商品接觸程度操弄檢定 30
5.3外表吸引力及接觸程度對於二手腳踏車的產品評價之影響 31
5.3.1各組二手腳踏車之產品評價 31
5.3.2外表吸引力及接觸程度對於二手腳踏車產品評價之共變數變異數分析 32
5.3.3單純主要效果檢定 33
5.4外表吸引力及接觸程度對於二手腳踏車的購買意願之影響 34
5.4.1各組二手腳踏車之購買意願 34
5.4.2外表吸引力及接觸程度對於二手腳踏車購買意願之共變數變異數分析 35
5.4.3單純主要效果檢定 36
第六章 結論與建議 37
6.1研究結論 37
6.2研究建議 38
6.2.1實務建議 38
6.2.2研究限制與研究建議 39
參考文獻 40
附錄 49
【附錄A-1】實驗一發文賣家外表吸引力前測問卷 49
【附錄A-2】實驗一賣家與二手衣接觸程度前測問卷 55
【附錄B】實驗二賣家與二手腳踏車接觸程度前測 59
【附錄C】實驗一正式問卷 63
【附錄D】實驗二正式問卷 79

表目錄
表3-1 實驗一與實驗二實驗單位表 13
表3-2 各發文賣家外表吸引力之分數比較 14
表3-3 賣家與二手衣接觸程度 15
表3-4 賣家與二手腳踏車接觸程度 17
表3-5 實驗一有效問卷回收 20
表3-6 實驗二有效問卷回收 20
表4-1 實驗一之各量表信度 21
表4-2 外表吸引力之操弄測試 22
表4-3 賣家與二手商品接觸程度之操弄測試 22
表4-4 各組受測者對二手大學T產品評價平均數 23
表4-5 實驗一外表吸引力及接觸程度對於二手大學T的產品評價之ANCOVA結果 24
表4-6 二手大學T產品評價之單純主要效果檢定 25
表4-7 各組受測者對二手大學T購買意願平均數 26
表4-8 實驗一外表吸引力及接觸程度對於二手大學T的購買意願之ANCOVA結果 27
表4-9 二手大學T購買意願之單純主要效果檢定 28
表5-1 實驗二之各量表信度 29
表5-2 外表吸引力之操弄測試 30
表5-3 賣家與二手商品接觸程度之操弄測試 30
表5-4 各組受測者對二手腳踏車產品評價平均數 31
表5-5 實驗二外表吸引力及接觸程度對於二手腳踏車的產品評價之ANCOVA結果 32
表5-6 二手腳踏車產品評價之單純主要效果檢定 33
表5-7 各組受測者對二手腳踏車購買意願平均數 34
表5-8 實驗二外表吸引力及接觸程度對於二手腳踏車的購買意願之ANCOVA結果 35
表5-9 二手腳踏車購買意願之單純主要效果檢定 36

圖目錄
圖1-1 研究流程圖 4
圖3-1實驗一與實驗二研究架構 12
圖4-1各組二手大學T產品評價平均數 23
圖4-2各組二手大學T購買意願平均數 26
圖5-1各組二手腳踏車產品評價平均數 31
圖5-2各組二手腳踏車購買意願平均數 34

中文文獻
1.黃俊英(2008),行銷研究-管理與技術,臺北:華泰文化。
2.蔡佳靜(2006) 廣告模特兒外表吸引力的迷思?—不同男性產品之探討,廣告學研究,第25卷,107-129頁。

英文文獻
1.Abdul-Ghani, E., Hyde, K. F., & Marshall, R. (2011). Emic and etic interpretations of engagement with a consumer-to-consumer online auction site. Journal of Business Research, 64(10), 1060-1066.
2.Ahearne, M., Gruen, T. W., & Jarvis, C. B. (1999). If looks could sell: Moderation and mediation of the attractiveness effect on salesperson performance. International Journal of Research in Marketing, 16(4), 269-284.
3.Alley, T. R. (1988). Physiognomy and social perception. In T. R. Alley (Ed.), Social and applied aspects of perceiving faces (pp. 167-186). Hillsdale, N J: Erlbaum.
4.Anders S., Chris C., Jason C., Florian Z. (2014).Participatory Economics-a model for a new economy. Retrieved from http://www.participatoryeconomics.info.
5.Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing, 70(2), 81-94.
6.Argo, J. J., Dahl, D. W., & Morales, A. C. (2008). Positive consumer contagion: Responses to attractive others in a retail context. Journal of Marketing Research, 45(6), 690-701.
7.Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555.
8.Bakos, Y. (1998). The emerging role of electronic marketplaces on the Internet. Communications of the ACM, 41(8), 35-42.
9.Barnard, S. M., Bothma, C. H., Cant, M. C. (2017). The identification of criteria for the optimal use of Facebook pages for marketing purposes: a South African perspective. Journal of Business & Retail Management Research, 11(2), 65-78
10.Belk, R. W., Sherry, J. F., & Wallendorf, M. (1988). A naturalistic inquiry into buyer and seller behavior at a swap meet. Journal of Consumer Research, 14(4), 449-470.
11.Berry, D. S., & McArthur, L. Z. (1986). Perceiving character in faces: the impact of age-related craniofacial changes on social perception. Psychological bulletin, 100(1), 3-18.
12.Bloom, Paul (2004), Descartes’ Baby: How the Science of Child Development Explains What Makes Us Human, New York: Basic Books.
13.Bower, A. B., & Landreth, S. (2001). Is beauty best? Highly versus normally attractive models in advertising. Journal of Advertising, 30(1), 1-12.
14.Brough, A. R., & Isaac, M. S. (2012). Finding a home for products we love: How buyer usage intent affects the pricing of used goods. Journal of Marketing, 76(4), 78-91.
15.Byrne, D., London, O., & Reeves, K. (1968). The effects of physical attractiveness, sex, and attitude similarity on interpersonal attraction. Journal of Personality, 36(2), 259–271.
16.Caballero, M. J., & Solomon, P. J. (1984). Effects of model attractiveness on sales response. Journal of Advertising, 13(1), 17-33.
17.Calder, Phillips & Tybout(1981). Beyond External Validity . Journal of Consumer Research, 10(6), 112-114.
18.Case, K. E., Fair, R. C., & Oster, S. E. (2016). Principles of Economics. Upper Saddle River, U S: Pearson Education.
19.Chen, J. V., Su, B. C., & Widjaja, A. E. (2016). Facebook C2C social commerce: A study of online impulse buying. Decision Support Systems, 83, 57-69.
20.Christensen, L.B. (2007). Experimental methodology . New York: Pearson Education.
21.Crawford, M. T., Sherman, S. J., & Hamilton, D. L. (2002). Perceived entitativity, stereotype formation, and the interchangeability of group members. Journal of personality and social psychology, 83(5), 1076-1094.
22.Darley, W. K. & Lim, J. (1999). Effects of Store Image and Attitude Toward Secondhand Stores on Shopping Frequency and Distance Traveled. International Journal of Retail and Distribution Management, 27(8), 311-318.
23.Denegri‐Knott, J., & Molesworth, M. (2009). ‘I'll sell this and I'll buy them that’: eBay and the management of possessions as stock. Journal of Consumer Behaviour, 8(6), 305-315.
24.DeShields, O. W., Kara, A., & Kaynak, E. (1996). Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson. International Journal of Research in Marketing, 13(1), 89-101.
25.DeVellis, Robert F. (2003). Scale Development: Theory and Applications. Thousand Oaks, CA: Sage.
26.Dion, K., Berscheid, E., & Walster, E. (1972). What is beautiful is good. Journal of personality and social psychology, 24(3), 285-290.
27.Djamasbi, S., Siegel, M., & Tullis, T. (2010). Generation Y, web design, and eye tracking. International journal of human-computer studies, 68(5), 307-323.
28.Eagly, A. H., Ashmore, R. D., Makhijani, M. G., & Longo, L. C. (1991). What is beautiful is good, but…: A meta-analytic review of research on the physical attractiveness stereotype. Psychological bulletin, 110(1), 109-128.
29.Engel, J., Blackwell, R. D. & Miniard, P. W. (1995). Consumer Behavior. New York: The Dryden Press.
30.Frost, R. O., & Gross, R. C. (1993). The hoarding of possessions. Behaviour research and therapy, 31(4), 367-381.
31.Gabbott, M. (1991). The role of product cues in assessing risk in second-hand markets. European Journal of Marketing, 25(9), 38-50.
32.Garretson, J. A., & Burton, S. (1998). Alcoholic beverage sales promotion: An initial investigation of the role of warning messages and brand characters among consumers over and under the legal drinking age. Journal of Public Policy & Marketing, 17(1), 35-47.
33.Ghose, A. (2009). Internet exchanges for used goods: An empirical analysis of trade patterns and adverse selection. Mis Quarterly, 33(2), 263-291.
34.Gilbert A., Churchill J. R., Peter J. P. (1997). Marketing: Creating value for customers (2nd Edition). Boston: McGraw-Hill.
35.Gilly, M. C., Graham, J. L., Wolfinbarger, M. F., & Yale, L. J. (1998). A dyadic study of interpersonal information search. Journal of the Academy of Marketing Science, 26(2), 83-100.
36.Gregson, N., & Crewe, L. (1997). Performance and Possession Rethinking the Act of Purchase in the Light of the Car Boot Sale. Journal of Material Culture, 2(2), 241-263.
37.Greitemeyer, T., & Kunz, I. (2013). Name-valence and physical attractiveness in Facebook: Their compensatory effects on friendship acceptance. The Journal of social psychology, 153(3), 257-260.
38.Guiot, D., & Roux, D. (2010). A second-hand shoppers’ motivation scale: Antecedents, consequences, and implications for retailers. Journal of Retailing, 86(4), 355-371.
39.Haring, Albert. (1938). Instalment Selling of Durable Consumers' Goods. The Journal of Marketing, 2(4), 278-281.
40.Hassin, R., & Trope, Y. (2000). Facing faces: studies on the cognitive aspects of physiognomy. Journal of personality and social psychology, 78(5), 837-852.
41.Hatfield, E., & Sprecher, S. (1986). Mirror, mirror: The importance of looks in everyday life. Albany, NY: SUNY Press.
42.Haws, K., Reczek, R. W., Coulter, R. A., & Bearden, W. O. (2012). Keeping it all without being buried alive: Understanding product retention tendency. Journal of Consumer Psychology, 22(2), 224-236.
43.Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of consumer research, 11(4), 954-961.
44.Kamins, M. A. (1990). An investigation into the “match-up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of advertising, 19(1), 4-13.
45.Katona, George and Eva Mueller (1954), “A Study of Purchasing Decisions,” In Consumer Behavior: The Dynamics of Consumer Reaction. Ed. L. H. Clark. New York: New York University Press.
46.Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
47.Koernig, S. K., & Page, A. L. (2002). What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter. Psychology & Marketing, 19(1), 91-110.
48.Kotler, P. (1997). Marketing Management: Analysis, Planning, Implementation, and Control(9th ed.).Upper Saddle River, NJ: Prentice Hall.
49.Kowner, R. (2001). Psychological perspective on human developmental stability and fluctuating asymmetry: Sources, applications and implications. British Journal of Psychology, 92(3), 447-469
50.Langlois, J. H., Kalakanis, L., Rubenstein, A. J., Larson, A., Hallam, M., & Smoot, M. (2000). Maxims or myths of beauty? A meta-analytic and theoretical review. Psychological bulletin, 126(3), 390-423.
51.Lee, K., Lee, B., & Oh, W. (2015). Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce. Journal of Management Information Systems, 32(4), 109-143.
52.Maner, J. K., Kenrick, D. T., Becker, D. V., Delton, A. W., Hofer, B., Wilbur, C. J., & Neuberg, S. L. (2003). Sexually selective cognition: beauty captures the mind of the beholder. Journal of personality and social psychology, 85(6), 1107-1120.
53.Martin, M. C., & Kennedy, P. F. (1993). Advertising and social comparison: Consequences for female preadolescents and adolescents. Psychology & Marketing, 10(6), 513-530.
54.McArthur, L. Z. (1982). Physical distinctiveness and self-attribution. Personality and Social Psychology Bulletin, 8(3), 460-467.
55.McCracken, G. (1986). Culture and consumption: A theoretical account of the structure and movement of the cultural meaning of consumer goods. Journal of consumer research, 13(1), 71-84.
56.McCracken, G. (1989). Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of consumer research, 16(3), 310-321.
57.Miller, A. G. (1970). Role of physical attractiveness in impression formation. Psychonomic Science, 19(4), 241-243.
58.Mishra, A. (2009). Influence of contagious versus noncontagious product groupings on consumer preferences. Journal of Consumer Research, 36(1), 73-82.
59.Morales, A. C., & Fitzsimons, G. J. (2007). Product contagion: Changing consumer evaluations through physical contact with “disgusting” products. Journal of Marketing Research, 44(2), 272-283.
60.Morrow, P. C. (1990). Physical attractiveness and selection decision making. Journal of management, 16(1), 45-60.
61.Ndubisi, N. O. & Moi, C. T. (2005). Customers behaviourial responses to sales promotion: The role of fear of losing face. Asia Pacific Journal of Marketing and Logistics. 17(1), 32-49.
62.Nemeroff, C., & Rozin, P. (1994). The contagion concept in adult thinking in the United States: Transmission of germs and of interpersonal influence. Ethos, 22(2), 158-186.
63.Newman, G. E., Diesendruck, G., & Bloom, P. (2011). Celebrity contagion and the value of objects. Journal of Consumer Research, 38(2), 215-228.
64.Newman, G. E., & Bloom, P. (2014). Physical contact influences how much people pay at celebrity auctions. Proceedings of the National Academy of Sciences, 111(10), 3705-3708.
65.Nissanoff, D. (2006). Futureshop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want. New York: Penguin Press.
66.Palmer, A., & Clark, H. (2005). Old clothes, new looks: second hand fashion. Oxford: Berg.
67.Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
68.Pascal, V. J., D. E. Sprott, & D. D. Muehling (2002). The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study. Journal of Current Issues and Research in Advertising, 24(1), 39–49.
69.Patil, S. J., & Patil, Y. J. (2015). Can emotional marketing change customer’s purchase decision?. International Journal of Advanced Research in Management and Social Sciences, 4(4), 130-141.
70.Patzer, G. L. (1983). Source credibility as a function of communicator physical attractiveness. Journal of business research, 11(2), 229-241.
71.Peattie, K. (1993). Green Marketing. London: Pitman Publishing.
72.Petroshius, S. M. & Crocker, K. E. (1989). An empirical analysis of spokesperson characteristics on advertisement and product evaluations. Journal of the Academy of Marketing Science, 17(3), 217-225.
73.Porter, R. H., & Sattler, P. (1999). Patterns of trade in the market for used durables: Theory and evidence (No. w7149). National bureau of economic research.
74.Reiley, K., & DeLong, M. (2011). A consumer vision for sustainable fashion practice. Fashion Practice, 3(1), 63-83.
75.Reingen, P. H., & Kernan, J. B. (1993). Social perception and interpersonal influence: Some consequences of the physical attractiveness stereotype in a personal selling setting. Journal of Consumer Psychology, 2(1), 25-38.
76.Rhodes, G. (2006). The evolutionary psychology of facial beauty. Annual Review of Psychology, 57(1), 199-226.
77.Richins, M. L. (1991). Social comparison and the idealized images of advertising. Journal of consumer research, 18(1), 71-83.
78.Riggio, R. E., Widaman, K. F., Tucker, J. S., & Salinas, C. (1991). Beauty is more than skin deep: Components of attractiveness. Basic and Applied Social Psychology, 12(4), 423-439.
79.Rozin, P., & Nemeroff, C. (1990). The laws of sympathetic magic: A psychological analysis of similarity and contagion. In Cultural Psychology: Essays on Comparative Human Development (pp. 205-232.), J. Stigler, G. Herdt & R. A. Shweder (Eds.). Cambridge, U.K.: Cambridge University Press.
80.Rozin, P., & Nemeroff, C. (2002), “Sympathetic Magical Thinking: The Contagion and Similarity Heuristics,” in Heuristics and Biases: The Psychology of Intuitive Judgment, ed. Thomas Gilovich, Dale Griffin, and Daniel Kahneman, Cambridge: Cambridge University Press, 201–16.
81.Russell, M. (2005). Using eye-tracking data to understand first impressions of a website. Usability News, 7(1), 1-14.
82.Seidman, G., & Miller, O. S. (2013). Effects of gender and physical attractiveness on visual attention to Facebook profiles. Cyberpsychology, Behavior, and Social Networking, 16(1), 20-24.
83.Schiraldi, P. (2009). Second-hand markets and collusion by manufacturers of semidurable goods. LSE STICERD Research Paper No. EI48.
84.Schoell, W. F. & ‎Guiltinan, J. P.(1992). Marketing: Contemporary Concepts and Practices. Upper Saddle River: Prentice Hall.
85.Schultz, P. W., Gouveia, V. V., Cameron, L. D., Tankha, G., Schmuck, P., & Franěk, M. (2005). Values and their relationship to environmental concern and conservation behavior. Journal of cross-cultural psychology, 36(4), 457-475.
86.Sherry, J. F. (1990). A sociocultural analysis of a Midwestern American flea market. Journal of Consumer Research, 17(1), 13-30.
87.Sigall, H., & Aronson, E. (1969). Liking for an evaluator as a function of her physical attractiveness and nature of the evaluations. Journal of Experimental Social Psychology, 5(1), 93-100.
88.Smith, G. J. (1985). Facial and full-length ratings of attractiveness related to the social interactions of young children. Sex Roles, 12(3-4), 287-293.
89.Smith, R. K., Newman, G. E., & Dhar, R. (2015). Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers. Journal of Consumer Research, 42(5), 653-668.
90.Soiffer, S. S., & Herrmann, G. M. (1987). Visions of power: ideology and practice in the American garage sale. The Sociological Review, 35(1), 48-83.
91.Stone, J., Horne, S., & Hibbert, S. (1996). Car boot sales: a study of shopping motives in an alternative retail format. International Journal of Retail & Distribution Management, 24(11), 4-15.
92.Striegel-Moore, R. H., Silberstein, L. R., & Rodin, J. (1986). Toward an understanding of risk factors for bulimia. American Psychologist, 41(3), 246-263.
93.Stroeker, N. E., & Antonides, G. (1997). The process of reaching an agreement in second-hand markets for consumer durables. Journal of Economic Psychology, 18(4), 341-367.
94.Wallendorf, M., & Arnould, E. J. (1988). “My favorite things”: a cross-cultural inquiry into object attachment, possessiveness, and social linkage. Journal of Consumer Research, 14(4), 531-547.
95.Wang, S. S., Moon, S. I., Kwon, K. H., Evans, C. A., & Stefanone, M. A. (2010). Face off: Implications of visual cues on initiating friendship on Facebook. Computers in Human Behavior, 26(2), 226-234.
96.Weil, C. (1999). Secondhand Chic: Finding Fabulous Fashion at Consignment, Vintage, and Thrift Shops. NY:Simon and Schuster.
97.Williams, C. C., & Paddock, C. (2003). The meanings of informal and second-hand retail channels: some evidence from Leicester. The International Review of Retail, Distribution and Consumer Research, 13(3), 317-336.
98.Wong, K. K. (2001). Taiwan's environment, resource sustainability and green consumerism: perceptions of university students. Sustainable Development, 9(4), 222-233.
99.Zetterberg, H. L. (1966). The secret ranking. Journal of Marriage and the Family, 28(2), 134-142.

電子全文 電子全文(網際網路公開日期:20221231)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top