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研究生:王瑞君
研究生(外文):Wang, Jui-Chun
論文名稱:剩食知識、消費者知覺效能與知覺風險對行為意圖的影響-以食物銀行為例
論文名稱(外文):The Influence of Leftovers Knowledge, Perceived Consumer Effectiveness and Perceived Risk on Behavioral Intention in the Food Bank
指導教授:賴春美賴春美引用關係
指導教授(外文):Lai, Chun-Mei
口試委員:陳正哲陳水湶
口試委員(外文):Chen, Cheng-CheChen, Shui-Chuan
口試日期:2018-06-01
學位類別:碩士
校院名稱:遠東科技大學
系所名稱:行銷與流通管理系碩士班
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:60
中文關鍵詞:剩食知識消費者知覺效能知覺風險行為意圖
外文關鍵詞:leftovers knowledgeperceived consumer effectivenessperceived riskbehavioral intentions
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近幾年來,糧食浪費議題逐漸升溫,如何消除糧食浪費已成為世界趨勢。而在共享經濟的推波助瀾下,世界各國有許多食物銀行相繼設立。但食物銀行在台灣的推行卻不如國外順利,在參考日本與他國飲食教育計畫的推行與成果的展現後,本研究認為民眾所具備的剩食知識程度高低是會影響其參與食物銀行意願的重要因素,因此,本研究擬針對消費者剩食知識、消費者知覺效能、知覺風險及行為意圖之關係進行探討。
本研究採用問卷調查法,研究抽樣對象為台南市某老人文康活動中心之周圍住戶,共發放476份問卷,回收401份有效問卷,有效回收率為84.2%,進行資料分析後獲得以下結論:
1.當民眾擁有較高的剩食知識,其在參與食物銀行時會感受到較高的消費者知覺效能。
2.當民眾擁有較高的剩食知識時,則其對參與食物銀行會有較低的知覺風險。
3.當民眾擁有的剩食知識越高時,其會有較高的行為意圖參與食物銀行。
4.對參與食物銀行有較高知覺風險的民眾,其參與食物銀行的行為意圖會較低。
5.有較高消費者知覺效能的民眾對參與食物銀行的行為意圖會較高。

In recent years, the issue of food waste has gradually increased, and how to eliminate food waste has become a worldwide trend. With the help of the sharing economy, many food banks have been established in various countries in the world. However, the implementation of food banks in Taiwan is not as smooth as in foreign countries. After referring to the implementation of the diet education program in Japan and other countries and the presentation of achievements, this study believes that the level of leftovers knowledge by the people is the important factors and will affect their participation in food banks. Therefore, this study intends to explore the influence of leftovers knowledge, perceived consumer effectiveness, and perceived risk on behavioral intentions.
The research method of this study is questionnaire and the objects are the residents around a senior cultural and entertainment activity center in Tainan City. A total of 476 questionnaires were distributed, and 401 valid questionnaires were returned, resulting in a return rate of 84.2%. After data analysis, the following conclusions were obtained:
1.When people have a higher knowledge of leftovers, they will feel a higher sense of perceived consumer effectiveness when participating in food banks.
2.When people have a higher knowledge of leftovers, they will have a lower perceived risk of participating in food banks.
3.When people have a higher knowledge of leftovers, they will have higher intentions to participate in food banks.
4.People who have a higher perceived risk of participating in food banks will have a lower intention to participate in food banks.
5.People with higher perceived consumer effectiveness will have higher intentions to participate in food banks.

誌 謝 I
中文摘要 II
英文摘要 III
目 錄 V
表 目 錄 VII
圖 目 錄 IX
第壹章 緒 論1
第一節 研究背景與動機1
第二節 研究目的6
第三節 研究範圍與對象6
第四節 研究限制6
第五節 研究流程7
第貳章 文獻探討8
第一節 剩食知識8
第二節 消費者知覺效能10
第三節 知覺風險11
第四節 行為意圖12
第參章 研究方法13
第一節 研究架構與假設13
第二節 研究變項之操作型定義與預試問卷衡量題項14
第三節 抽樣方法與樣本19
第四節 預試問卷資料分析19
第肆章 資料分析24
第一節 敘述性統計分析24
第二節 因素分析30
第三節 效度分析與信度分析33
第四節 相關分析41
第五節 迴歸分析44
第六節 研究假設驗證結果49
第伍章 結論與建議50
第一節 研究結論50
第二節 研究貢獻52
參考文獻53
附錄一58

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