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研究生:車成緯
研究生(外文):CHE, CHENG-WEI
論文名稱:從民宿群聚現象探討民宿策略聯盟效益對地方活化發展之關係研究
論文名稱(外文):Exploring the Relationship between Benefits of Strategic Alliance in B&Bs and Local Revitalization by Cluster of B&Bs
指導教授:李青松李青松引用關係陳銘芷陳銘芷引用關係
指導教授(外文):LEE, CHING-SUNGCHEN, MING-CHIH
口試委員:陳墀吉陳桓敦陳鴻彬廖森貴
口試委員(外文):CHEN, CHR-JICHEN,HUAN-TUNCHEN,HONG-BINLIAO, SEN-KUEI
口試日期:2018-07-27
學位類別:博士
校院名稱:輔仁大學
系所名稱:商學研究所博士班
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:96
中文關鍵詞:民宿群聚現象民宿策略聯盟地方活化發展民宿產業
外文關鍵詞:Cluster of B&BsStrategic alliance in B&BsLocal revitalizationBed and breakfast (B&B)
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  • 被引用被引用:1
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  • 收藏至我的研究室書目清單書目收藏:2
隨著遊客人數成長,刺激旅遊景區的住宿需求增加,造就國內民宿產業發展快速,民宿群聚現象日趨明顯,而此現象能形成民宿策略聯盟效益,進而凝聚地方發展復甦的共識。本研究以民宿業者作為研究對象,針對國內六大民宿群聚區域作為研究範圍,並從整體面與個體面來探討。本研究結果發現:在整體面,民宿群聚認知、民宿經營態度、地方依附等是形成民宿策略聯盟效益的三大元素,且該效益能夠進一步影響地方活化發展;在個體面,雖然各民宿群聚區域對於民宿策略聯盟效益的形成路徑不同,但皆能影響地方活化發展。
There was the fact that tourist increased more and more in recent years. Bed and Breakfast (B&B) industry was developed very fast, clusters of B&B become significant as a result. This study aims to explore the relationship between benefits of strategic alliance in B&B and local revitalization. The owners of B&B were taken as examples .Sampling was employed for survey scope in 6 areas of clusters of B&B in Taiwan and then discussions were provided from the overall and individual aspects. The findings of this study indicated that in macro aspect, perception of B&B cluster, operational attitude of B&B, place attachment were three elements of strategic alliance in B&B which influenced local revitalization. In micro aspect, the paths of strategic alliance in B&B were different but still influenced local revitalization.
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 7
第三節 研究流程 9
第貳章 文獻探討 11
第一節 民宿產業 11
第二節 民宿群聚認知 15
第三節 民宿經營態度 19
第四節 地方依附 23
第五節 民宿策略聯盟效益 27
第六節 地方活化發展 31
第七節 各變項之關係 33
第八節 臺灣民宿群聚現象 37
第參章 研究方法 39
第一節 研究架構與假設 39
第二節 研究工具 41
第三節 資料處理與分析 43
第四章 分析結果 45
第一節 民宿業者之基本屬性分析 45
第二節 各變項之驗證性因素分析 47
第三節 各變項之敘述性分析 55
第四節 整體民宿群聚區域模式分析 61
第五節 各民宿群聚區域模式分析 63
第五章 討論與建議 71
第一節 討論 71
第二節 建議與限制 77
參考文獻 81
附錄一 正式調查問卷 93

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