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Referring to the cultural globalization, “gift-giving” is now more and more common all over the world. People get very used to it, yet harassed by it. As we know that “gift-giving” is originally a happy circumstance, it is now becoming standardized though. According to statistics, there’s 31% Taiwanese bothered by gift preparing, and more than 50% people didn’t like the presents they received. It shows up that neither receiving nor preparing gifts caused huge pressure.
Due to this situation, here creates a platform called “Gift You Wish” which offers a way to deal with every problem caused by gift-giving, and the main value of “Gift You Wish” would be “a new gift-giving model that offers a convenient and time-saving solution. And for all that matters is its precision.” Besides, people in these days are heavily addicted to internet. For it, “Gift You Wish” creates an online shopping site to combine consumers and stores in one place. It in favor of our members to complete a perfect gift-giving procedure.
The business model of “Gift You Wish” is that it opens to every target audience to sign up for free, and make a wish list. All members can glance others wish lists when needed. With the information that collects from every member’s wish list, “Gift You Wish” cooperates with as many stores as it could and combines them to the online shopping site. In addition, all stores owners would have to pay 8% of the products price to “Gift You Wish” in every single order, which is for their marketing expenses. After that, “Gift You Wish” would take 3% out of the 8% as an extra dividend and give it to the members who have sent a gift by our platform. Because of the convenience of “gift-giving” and the extra reward from doing so, it would bring out more cash flow through “Gift You Wish” platform, and makes more profits for “Gift You Wish” as well. It is totally a win-win situation.
Apart from the 8% of products price that pay by store owners for marketing expenses to “Gift You Wish”, there’s also another way for the platform to earn profits which would be the advertising banner fee. “Gift You Wish” offers the advertising banner on the platform for advertisers who want to promote their products and brand. And for “Gift You Wish” itself, it’s kind of an extra revenue.
Last but not least, there’s some estimation about the market size of “Gift You Wish”, and market potential as well. According to the result from the estimation, the break-even point would be at the first year after the business started; and for the conservative estimation would be at the fifth year. However, the profit of “Gift You Wish” platform perform a steady increase in both estimations.
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