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研究生:陳舒雲
研究生(外文):Shu-Yun Chen
論文名稱:歐洲學生的華人文化價值認知
論文名稱(外文):European Students'' Perception of Chinese Cultural Values
指導教授:魯真魯真引用關係
指導教授(外文):Jane Lu Hsu
口試委員:渥頓劉鋼
口試委員(外文):Clyde A. Warden
口試日期:2017-10-26
學位類別:碩士
校院名稱:國立中興大學
系所名稱:行銷學系所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2017
畢業學年度:106
語文別:英文
論文頁數:57
中文關鍵詞:文化差異國際學生流動性適應性華人文化價值問卷
外文關鍵詞:Cultural differenceMobilityAdjustmentChinese value survey
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近年來,越來越多歐洲學生選擇來台灣攻讀學位或進行短期學術交流,因此,本研究欲探討歐洲學生對於華人文化的認知與見解,採用混合型研究方法,即透過量化研究法與質化研究法對於歐洲學生進行研究。利用問卷調查方式,了解台灣學生與歐洲學生在文化價值觀上的差異。本問卷採用華人文化價值問卷(CVS)中的40個題項設計而成,針對台灣五所大學的在校台灣學生與歐洲學生進行調查,有效樣本為246,其中,116個樣本來自歐洲國家,而131個樣本來自台灣本地學生。透過敘述性統計分析、t檢定和因素分析探討兩大樣本群之間的差異。研究發現,問卷的四十個題項中有三十二個題項具有顯著差異,即說明歐洲學生與台灣學生在文化價值的認知上有明顯差異性。根據量化研究分析指出,台灣學生強調「長幼有序」以及「禮貌」;然而,歐洲學生強調「尊重傳統」及「容忍他人」的重要性。為了更深入瞭解歐洲學生在台學習時所遇到的文化差異以及對於華人文化的認知,本研究透過深度訪談方法,訪問12位在台的歐洲學生。質化研究基於紮跟理論,將原始資料進行對比與分類,最後形成五大主題以描述歐洲學生在台灣生活中所感受到的文化差異。五大主題分別為生活方式、文化適應壓力、學習、語言議題及社交。其中,「文化差異」與「華人文化價值」被廣泛討論與分析,而本研究也根據量化研究結果與質化研究結果提出教育意涵,以供參考。
The purpose of this study is to reveal European students’ perception on Chinese cultural values. Quantitative data is needed to understand how different in cultural values between European students and local Taiwanese students. Forty items from Chinese value survey (CVS) were applied in questionnaires in five universities in Taiwan in 2017. There are 246 valid samples in total, of 116 samples from European countries and 131 samples from Taiwan. Descriptive statistics, t test and factor analysis are utilized to analyze quantitative data. Thirty two of forty items from the CVS are statistically significant in mean values. This study finds out local students emphasize “ordering relationship by status” and “courtesy.” Whereas, European students shed lights on “respect to traditions” and “tolerance of others.” In order to understand details of cultural differences that European students encounter in Taiwan, qualitative results are also given. In-depth interviews were conducted in Taichung, Taiwan in 2017. With twelve European students participated in this research. Five themes are formalized to describe experiences in the host country, which are composed of lifestyles, acculturative stress, learning, language issues and social interaction with local people. “Cultural differences” and “Chinese cultural values” are thoroughly discussed in qualitative research, which shows experiences from European students during their stay in Taiwan. Educational implications are provided based on findings in this study.
摘要 i
Abstract ii
TABLE OF CONTENTS iii
LIST OF TABLES v
LIST OF FIGURES vi
CHAPTER 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Research Objectives 3
1.3 Significance of the Research 4
1.4 Organization of this Research 4
CHAPER 2 LITERATURE REVIEW 7
2.1 Student Mobility 7
2.2 Adjustment for International Students 7
2.3 Cultural Values 9
2.3.1 Definition of Values 9
2.3.2 Definition of Culture 9
2.3.3 Measurement of Cultural Values 9
2.4 Values in Chinese Culture 10
CHAPTER 3 METHODOLOGY 12
3.1 Introduction 12
3.2 Study One 12
3.2.1 Design of Survey 12
3.2.2 Cultural values 12
3.2.3 Demographics 15
3.2.4 Participants and Setting 15
3.2.5 Data Analysis 15
3.2.5.1 Descriptive Statistics 15
3.2.5.2 Factor Analysis 16
3.3 Study Two 16
3.3.1 Design of Semi-structured Interviews 16
3.3.2 Participants and Setting 17
3.3.3 Participant Recruitment 17
3.3.4 Data Collection 18
3.3.5 Data Analysis 18
CHAPTER 4 EMPIRICAL RESULT 19
4.1 Introduction 19
4.2 Demographics 19
4.3 Quantitative Results 23
4.3.1 Cultural values 23
4.3.2 Rankings of CVS 25
4.3.3 Factor Analysis 27
4.3.4 Results of Open-ended Questions 31
4.4 Qualitative Results 32
4.4.1 Mobility 32
4.4.2 Learning 33
4.4.3 Language Issues 38
4.4.4 Lifestyles 39
4.4.5 Social interaction with Local People 41
4.4.6 Acculturative Stress 43
CHAPTER 5 CONCLUSION 46
5.1 Conclusion 46
5.2 Educational Implications 48
5.3 Limitations and Further Research 49
REFERENCES 50
APPENDIX 54
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