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研究生:羅千薇
研究生(外文):KhulanTuvshinbat
論文名稱:Impact of Trust in Mobile Payment on Trust in Social Media Payment System: Trust Transfer
論文名稱(外文):Impact of Trust in Mobile Payment on Trust in Social Media Payment System: Trust Transfer
指導教授:陳正忠陳正忠引用關係
指導教授(外文):Jeng-Chung Victor Chen
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際經營管理研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:英文
論文頁數:86
外文關鍵詞:Social media paymentMobile bankingMobile paymentInternetSocial MediaInitial trustTrust transferPrivacy calculus
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Internet and technology provide convenience to individual’s life and businesses in many ways. As the time goes, technology is developing more and more. One of the example is mobile payment systems. The new generation of mobile payment is social media payment, which offers both functions of Mobile payment and Social media. It not only provides monetary transactional service, also provides socialization between individual’s social groups. Users can be skeptical about new technology innovation. Especially in the Fintech adoption due to the information sensitivity they disclose. Thus, the objective of this study is to examine how the initial trust in familiar mobile payment system can influence the potential trust in social media payment system by using trust transfer process. The present study also examines the relationship between trust and privacy calculus by investigating how perceived risk and benefit can influence the intention to disclose their sensitive information to the system.
ABSTRACT II
TABLE OF CONTENTS III
LIST OF FIGURES VI
LIST OF TABLES VII
CHAPTER ONE INTRODUCTION 1
1.1 Research Background and Motivation. 1
1.2 Research Objectives and Contributions. 6
1.2.1 Research Objectives. 6
1.2.2 Research Contributions. 7
1.3 Research Flow. 8
1.4 Research Structure. 9
CHAPTER TWO LITERATURE REVIEW 10
2.1 Mobile Banking, Mobile Payment and Social Media Payment Comparison. 10
2.1.1 Mobile Banking vs. Mobile Payment. 10
2.1.2 Mobile Payment vs. Social Media Payment. 11
2.2 Trust Transfer Theory. 13
2.2.1 Trust. 16
2.2.2. Trust in Social Media. 19
2.3 Privacy Calculus. 20
2.3.1 Perceived Risk. 21
2.3.2 Perceived Benefit. 21
2.4 Trust and Perceived Risk, Perceived Benefit. 23
2.5 Behavioral Responses and Trust. 23
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 25
3.1 Research Framework. 25
3.2 Experimental Design. 28
3.2.1 Experimental Procedure. 29
3.3 Measurements and Scale. 33
3.4 Sampling and Respondents Characteristics. 35
3.5 Data Analysis Method. 35
3.5.1 Descriptive Statistical Analysis. 35
3.5.2 Confirmatory Factor Analysis. 35
3.5.3 Reliability and Validity Test. 36
3.5.4 Analysis of Variance (ANOVA). 36
3.5.5 Regression Analysis. 36
CHAPTER FOUR RESEARCH RESULTS 37
4.1 Respondents’ Characteristics. 37
4.2 Descriptive Statistics. 40
4.3 Confirmatory Factor Analysis and Reliability Test. 43
4.4 Manipulation Check. 44
4.5 ANOVA. 47
4.6 Regression Analysis. 49
4.7 Control Variable. 54
CHAPTER FIVE CONCLUSION AND DISCUSSIONS 57
5.1 Research Discussion and Conclusions. 57
5.2 Theoretical Contributions and Practical Implications. 59
5.2.1 Theoretical Contributions. 59
5.2.2 Practical Implications. 60
5.3 Research Limitations. 60
REFERENCE 62
APPENDICES 67
Appendix 1. Experiment and Questionnaire Design. 67
Appendix 2. Social Media Payment systems illustrations 76
2.2. Social Media platforms extension 76
2.3. Social Media platforms specifically made for payment 78
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