(3.231.29.122) 您好!臺灣時間:2021/02/26 01:10
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:王志達
研究生(外文):Chih-TaWang
論文名稱:高級中學校之共創價值研究:以暨大附中之均質化方案為例
論文名稱(外文):Value Co-Creation of Senior High Schools:The Case of The Affiliated Senior High School of National Chi Nan University.
指導教授:周信輝周信輝引用關係
指導教授(外文):Hsin-Hui Chou
學位類別:碩士
校院名稱:國立成功大學
系所名稱:經營管理碩士學位學程(AMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:46
中文關鍵詞:共創價值少子化質性研究法互動
外文關鍵詞:Value Co-createInteractionDeclining Birth RateQualitative Research
相關次數:
  • 被引用被引用:0
  • 點閱點閱:59
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
投一區高級中等學校面對少子化的衝擊、學生人口的外流以及教育經費的縮減,暨大附中透過聯合學區內其他高中職合作申請教育部均質化方案補助,建立合作互動的網絡,希望在諸多外在環境的威脅下,能達到優質夥伴、資源共享、學生適性學習進而提高就近入學率。
本研究透過 Prahalad & Ramaswamy (2004)提出的共創價值理論,並藉由質性研究法與單一個案研究法來探討暨大附中於均質化方案的工作項目中,如何與利害關係人溝通、討論,共同尋求解決問題的方法,進而共同創造價值。
在暨大附中面對資源短缺、跨校教師專業發展社群成效不彰、資訊不流通等等的問題,如何共同尋求解決的方法,本研究發現透過聯盟學校共同辦理,以及與專家委員、利害關係人建立有效的溝通管道促使暨大附中逐漸邁向共創價值的方向發展。也驗證Prahalad & Ramaswamy (2004)提出共創價值基石的組合可以創造出新的能力。
未來希望可以將研究重點放寬在均質化方案的侷限,整體觀看暨大附中如何與利害關係人互動,共同創造價值,以面對少子化、學生人口外流以及教育經費縮減等衝擊。
Extended Abstract
The senior high schools in Natou area Ⅰ face the impacts of declining birth rate, outflow of students and reduction of education budget. Based on these reasons, the Affiliated Senior High School of National Chi Nan University (PSHS) applied Homogenization Program Subsidy with other schools in Natou area Ⅰ. With ministry of education via high school cooperation in the joint school district, in order to establish a network of cooperation and interaction. The purpose of this application is to achieve high-quality partners, resource sharing, and student-adapted learning under the threats of external environment, thereby improving the enrollment rate.
This study adopts the co-creation value theory proposed by C.K Prahalad and Venkat Ramaswamy, qualitative research method and case study to explore the approach to communicate and discuss with the stakeholders in the work project of the PSHS homogenization, in order to seek ways to solve problems and therefore co-create value.
In the situation of shortage of resources, the ineffectiveness of cross-school teachers' professional development, and the lack of information circulation, etc., this study discovers that PSHS is gradually moving towards value creation, via joint school management, and the establishment of an effective communication channel with expert committee members and stakeholders. In addition, this study also verifies that the combination of creating a cornerstone of value proposed by C.K Prahalad can creates new capabilities.
In the face of the impacts of birth rate declining, student outflows and the reduction of education budget, further research expects that the focus can be placed on the limitations of the homogenization program and the interaction for co-creation value between PSHS and stakeholders.
中文摘要………………………………………………………………………………Ⅰ
英文摘要………………………………………………………………………………Ⅱ
誌謝辭……………………………………………………………………………………Ⅷ
目錄…………………………………………………………………………….…………Ⅸ
表目錄…………………………………………………………………….………… XI
圖目錄…………………………………………………………………….……………XII
第一章 緒論
第一節 研究背景與動機…………………………………………………………1
第二節 研究問題與目的…………………………………………………………2
第二章 文獻探討
第一節 共創價值…………………………………………………………………3
第二節 共創價值的基石…………………………………………………………7
第三節 其他學者提出未來學校的經營策略……………………………………9
第三章 研究方法
第一節 質性研究法………………………………………………………………11
第二節 個案分析法………………………………………………………………12
第三節 資料來源…………………………………………………………………13
第四節 資料分析…………………………………………………………………14
第四章 個案與研究發現
第一節 均質化方案之介紹………………………………………………………15
第二節 均質化方案遭遇之問題…………………………………………………22
第三節 均質化方案共創價值漸露頭角…………………………………………24
第五章 結論與意涵
第一節 研究發現…………………………………………………………………34
第二節 暨大附中均質方案之共創價值…………………………………………40
第三節 研究的理論與實務意涵…………………………………………………41
第四節 研究的限制與未來研究方向……………………………………………43
參考文獻………………………………………………………………………………44
中文文獻
阮翊峰(2009),組織創新觀點運用於學校經營策略之探究,學校行政,61期,頁96-116。
李朝卿(2008),南投縣國民小學學校行銷策略之研究,中臺科技大學文教事業經營研究所未出版碩士論文。
李慶芳(2013).質化研究之經驗敍說:質化研究的六個修練.高立圖書有限公司.
尚榮安譯(2001).個案研究.台北市:弘智文化.
陳文魁(2014),少子化趨勢下私立高中職經營策略之研究-以台中地區為例,國立中興大學國家政策與公共行政事務研究所未出版碩士論文。
張庭憲(2005),少子化現象對學校經營管理之衝擊與因應之道,學校行政,36期,頁87-93。
曾漢塘,林季薇譯(2000).教育心理學Philosophy of Education弘智文化事業有限公司.
戰寶華(2007),學校經營策略之規劃分析,學校行政,52期,頁1-19。
顧淑馨譯(2003).消費者王朝:與顧客共創價值.台北:天下雜誌
英文文獻
Bowman, C. & Ambrosini, V. (2000). Value creation versus value capture: Towards a coherent definition of value in strategy, British Journal of Management, 11: 1-15.
Duray, R., (2002). Mass customization origins: Mass or custom manufacturing. International Journal of Operations and Production Management, 22(3), pp. 314–328.
Grönroos, C. & Voima, P. (2013). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41: 133-150
Gummesson, E., & Mele, C. (2010). Marketing as value co-creation through network interaction and resource integration. Journal of Business Market Management, 4(4), 181-198.

Nalebuff, B., Brandenburger, A., & Maulana, A. (1996). Co-opetition: HarperCollinsBusiness London.
Normann, R., & Ramirez, R. (1993). Form value chain to value constellation: Designing interactive strategy. Harvard Business Review, 71, 65-77.
Maglio, P. P., Vargo, S. L., Caswell, N., & Spohrer, J. (2009). The service system is the basic abstraction of service science. Information Systems and e-business Management, 7(4), 395-406.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14.
Payne, F. A., Storbacka K., & Frow P.,(2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36, pp. 83-96.
Priem, R. L. (2007). A consumer perspective on value creation. Academy of management review, 32(1), 219-235.
Pitelis, C. N. (2012). Clusters, entrepreneurial ecosystem co-creation, and appropriability: A conceptual framework. Industrial and Corporate Change, 21(6): 1359-1388.
Pitelis, C. N. & D. J. Teece (2010). Cross-border market co-creation, dynamic capabilities and the entrepreneurial theory of the multinational enterprise, Industrial and Corporate Change, 19(4): 1247-1270.
Ramaswamy, V. (2011). It's about human experiences… and beyond, to co-creation. Industrial Marketing Management, 40(2), 195-196.
Saarijärvi, H., Kannan, P., & Kuusela, H. (2013). Value co-creation: theoretical approaches and practical implications. European Business Review, 25(1), 6-19.
Stabell, C. B., & Fjeldstad, Ø. D. (1998). Configuring value for competitive advantage: On chains, shops, and networks. Strategic Management Journal, 19, 413-437.
Teboul, J. (2005). Service is front stage: We are all in services… more or less. Unpublished manuscript, Collège des Ingénieurs, Paris, France.
Valarie A. Zeithaml , (1988), Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence, The Journal of marketing, Vol. 52, No. 3, pp. 2-22.
Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1-10.
網站資源
李慶芳(2017)。價值共創價值的三個概念:使用價值、共同決定、經常互動。VVC價值共創社群網站2018.07.29。檢自https://goo.gl/vX55ph(2018.08.13)
高級中等學校均質化網頁。均質化方案計畫。http://comm.tchcvs.tc.edu.tw/(2018.05.15)
統計處網頁。重要教育統計資訊。https://goo.gl/UCvheF(2018.05.16)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔