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研究生:王榮靖
研究生(外文):Jung-Ching Wang
論文名稱:門徑系統結合品質機能展開建模-以面板產業為例
指導教授:高信培高信培引用關係
學位類別:碩士
校院名稱:國立中央大學
系所名稱:工業管理研究所在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:60
中文關鍵詞:門徑系統品質機能展開面板
外文關鍵詞:stage gate systemQFDTFT LCD
相關次數:
  • 被引用被引用:3
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  • 下載下載:42
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在現今科技快速發展的同時,市場中的競爭也隨之越加激烈。從智慧型手機產品的生命週期即可了解,科技業已然變成與時間賽跑的行業。新產品開發效率及顧客滿意度,成為目前企業間競爭上的關鍵指標。
雖然顯示器應用持續在擴展,遍及各個領域,但全球面板的總產能仍是供過於求,競爭相當激烈,各家面板廠都在積極尋求利基產品。因此新產品規劃,從產品概念的成形與客戶需求的評估,到設計、產品驗證、量產。整體流程執行的品質與速度,都關係著開發專案的成功與否。
新產品開發中,初期評估最為困難。此階段的評估最重要就是決策公司是否針對專案,投入相關資源進行開發。但在初期的產品資訊中,參雜許多模糊與不確定性,增加了產品評估的難度。因此也稱之為模糊的前置階段(Fuzzy Front-End, FFE )。本研究利用品質機能展開(Quality Function Deployment, QFD),在此模糊期,分析客戶需求與技術間相互關係,並結合門徑管理系統(Stage-Gate System),將專案流程分割成不同階段並設置關卡,建構新產品開發流程,以提升產品開發效率與客戶滿意度。
At the same time as the rapid development of science and technology, the competition in the market has become even fiercer. From the life cycle of smart phone products, it can be understood that the technology industry has become a race against time. New product development efficiency and customer satisfaction have become the key indicators of competition among enterprises.
Although the application of displays continues to expand in all areas, the overall capacity of the global panel is still oversupply and competition is fierce. Various panel makers are actively seeking niche products. Therefore, new product planning, from the formation of product concepts and customer needs assessment, to design, product validation, and mass production. The quality and speed of the overall process execution are related to the success of the development project.
New product development, the initial assessment is the most difficult. The most important assessment at this stage is whether the decision-making company is targeting the project and investing in related resources for development. However, in the initial product information, there was a lot of confusion and uncertainty, which increased the difficulty of product evaluation. It is also called the Fuzzy Front-End (FFE). This study used Quality Function Deployment (QFD) to analyze the relationship between customer needs and technology during the ambiguous period and combined the Stage-Gate System to divide the project process into different stages and set levels. Build new product development process to improve product development efficiency and customer satisfaction.
目錄
中文摘要 i
ABSTRACT ii
誌謝 iii
圖目錄 vi
表目錄 vii
第一章、緒論 1
1-1 研究背景與動機 1
1-2 研究目的與方法 2
1-3 研究流程 3
第二章、文獻探討 4
2-1 新產品開發 4
2-1-1 新產品開發定義 4
2-1-2 新產品開發流程 4
2-2 模糊前期 6
2-2-1 模糊前期介紹 6
2-2-2 重要性與特性 7
2-2-3 新產品開發之模糊前期管理 8
2-3 面板產業產品開發 11
2-3-1 面板產業介紹 11
2-3-1 面板產品開發 11
第三章、研究方法 14
3-1 研究架構 14
3-1-1 研究方法 14
3-1-2 方法架構圖 14
3-2 門徑系統 15
3-2-1 門徑系統介紹 15
3-2-2 門徑系統模型 16
3-2-3 新一代門徑系統模型 18
3-3 QFD品質機能展開 21
3-3-1 QFD起源 21
3-3-2 QFD之定義與效益 21
3-3-3 QFD品質屋 23
3-4 Stage-Gate System 結合QFD 25
3-4-1 Stage-Gate System 結合QFD建模 25
第四章、個案研究 29
4-1 面板產業現況 29
4-1-1 面板產品介紹 29
4-1-2 當前面板技術與發展 31
4-1-3 顯示器商品化應用 34
4-1-4 面板產業現況小結 35
4-2 門徑系統結合品質機能展開模擬開發車用面板產品 36
4-2-1 產品開發規劃 36
4-2-2 開發模擬小結 44
第五章、 結論與未來研究方向 45
5-1 結論 45
5-2 未來研究方向 47
參考文獻 48
參考文獻
[1] Akao, Y., “Development History of Quality Function Deployment. The Customer Driven Approach to Quality Planning and Deployment. Minato”, Tokyo: Asian Productivity Organization. 1994.
[2] Adler, S.P., “Interdepartmental interdependence and coordination: the case of the design/manufacturing interface”. Organisation Science. 6 (2): 147–167. 1995.
[3] Khurana, A., S.R. Rosenthal, “Front Ends in New Product Development” The Journal of Product Innovation Management 15. 1: 57-74. 1998.
[4] Cooper, R., “Stage-gare systems: A new tool for managing new products”. Business Horizons. 33 (3): 44–55. 1990.
[5] Alam, I., “Service innovation strategy and process: a cross‐national comparative analysis”, International Marketing Review, Vol. 23 Issue: 3, pp.234-254, 2006.
[6] Cooper, R.C., E.J. Kleinschmidt, “Resource Allocation in the New Product Process.” Industrial Marketing Management 17. 3: 249-262. 1988.
[7] Cooper, R.C., “Winning at new products. ” 1986.
[8] Cooper, R.C., “Winning at New Products: Accelerating the Process from Idea to Launch. ” 1993
[9] Carbone, T.A., “Critical Success Factors in the Front-End of High Technology Industry New Product Development. ” Doctoral Dissertation, University of Alabama in Huntsville, November, 2011.
[10] Hauser, J.R. “'How Puritan-Bennet used the house of quality.”.April 15, 1993.
[11] Koen, P. “The fuzzy front-end for incremental, breakthrough and platform products and services .” Consortium for corporate entrepreneurship. Retrieved February 5, 2017.
[12] Khurana, A., S.R. Rosenthal, “Towards Holistic 'Front Ends' in New Product Development”. Journal of Product Innovation Management. 15 (1): 57–75. 1998.
[13] Kim, J., & D. Wilemon, “Accelerating the Front End Phase in New Product Development.” 2002.
[14] Verganti, R., “Leveraging on Systematic Learning to Manage the Early Phases of Product Innovation Projects.” R&D Management 27. 4: 377-392. 1997.
[15] Veryzer, R.W., “Discontinuous Innovation and the New Product Development Process.” The Journal of Product Innovation Management 15. 4: 304-321. 1998.
[16] Ulrike, D., “Innovative Versus Incremental New Business Services: Different Keys for Achieving Success.” Journal of Production Innovation Management, 18 (3):169-187, 2001.
[17] Zhou, Y.M., “Cost-benefit of interface management improvement in design-manufacturing chain. “ Chinese academy of science and technology management. 14 (3): 380–384. 2009.
[18] Hauser, J.R. “'How Puritan-Bennet used the house of quality.”.April 15, 1993.
[19] 林文隆,“協同產品開發流程之模式建構-以TFT-LCD產業為例 “ ,明新科技大學,碩士論文。2004.
[20] 林俊宇,“運用FANP-QFD建構新產品開發模式-以台灣TFT-LCD“ ,中華大學,博士論文。2012.

網站資料
[21] The official site of Stage-Gate https://www.stage-gate.com/
[22] QFD institute http://www.qfdi.org/
[23] IEK產業情報網 http://ieknet.iek.org.tw/
[24] EET電子工程專輯 https://archive.eettaiwan.com/www.eettaiwan.com/index.html
[25] TechNews 科技新報 https://technews.tw/
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