臺灣博碩士論文加值系統

本論文主要探討消費者的再生能源憑證認知、產品信任、環境責任對消費者購買意願之關聯性，了解各個變項之間的關係與影響。主要研究對象為台灣地區之消費者，研究方法採便利抽樣，以網路問卷發放為主，共計回收237份問卷，其中有效問卷167份。
本研究以SPSS統計軟體作為資料分析之工具，進行描述性統計分析、信度分析、Pearson相關分析、階層迴歸分析。本研究結果: (1)再生能源憑證認知對產品信任、環境責任與購買意願皆具有正向影響；(2)環境責任對於產品信任與購買意願皆具有正向影響；(3)產品信任構面中，能力信任、正值信任對購買意願有正向影響；(4)產品信任、環境責任在再生能源憑證認知與購買意願間具有部分中介效果。
最後本研究根據研究結果提出研究結論、理論意涵與實務上之建議，以供政府及相關產業於管理上之策略與依據，以期對再生能源憑證之實務上能有所貢獻。

The purpose of this study was to investigate the relationships among Taiwan renewable energy certification perceptions, product trust, environmental responsibility and purchase intention. The main research objectives were the consumers’ in Taiwan. The method of this research was based on online questionnaires survey by convenience sampling and 167 usable questionnaires returned.
The data were collected and analyzed by using the SPSS software, statistical methods were summarized as follows: 1. descriptive statistical analysis; 2. reliability analysis; 3. Pearson correlation analysis; 4. hierarchical regression analysis. The result showed that: 1. renewable energy certification perceptions of the effectiveness of product trust and environmental responsibility and purchase intention had a positive impact; 2. product trust had positive impacts on environmental responsibility and purchase intention; 3. environmental responsibility had positive impacts on product trust and purchase intention; 4. effectiveness of renewable energy certification perceptions and purchase intention of product trust and environmental responsibility was partially mediated.
Finally, based upon the results and conlusions would provided some enterprises practical recommendations, research content, and offer future researchers concrete suggestions.

摘 要 I
目 錄 V
表 次 IX
圖 次 XIII

第一章 緒論 1
第一節 研究背景與動機 2
第二節 研究目的 6
第三節 研究範圍 7
第四節 重要名詞釋義 8

第二章 文獻探討 9
第一節 再生能源憑證認知 9
第二節 產品信任 16
第三節 環境責任 20
第四節 購買意願 25
第五節 再生能源憑證認知、產品信任、環境責任與購買意願之相關研究 28

第三章 研究設計與實施 35
第一節 研究方法 35
第二節 研究架構與研究假說 36
第三節 變項操作性定義 37
第四節 研究工具 40
第五節 研究流程 50
第六節 資料分析 53

第四章 結果與討論 57
第一節 問卷樣本資料分析 57
第二節 各變項及構面之描述性統計分析 60
第三節 研究變項之關聯性分析 62
第四節 研究變項階層迴歸分析 69
第五節 產品信任、環境責任在再生能源憑證認知與購買意願之間的中介效果 83

第五章 結論與建議 91
第一節 研究結論 91
第二節 研究建議 96

參考文獻 99
壹、中文文獻 99
貳、英文文獻 103

附錄一 : 問卷專家名單 111
附錄二 : 專家問卷 112
附錄三 : 問卷效度審查之專家效度彙整表 123
附錄四 : 正式問卷 130

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