(3.227.235.183) 您好!臺灣時間:2021/04/13 21:57
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:賴佳怡
研究生(外文):Chia-yi Lai
論文名稱:好奇心的吸引力:探討消費者加入排隊之因素
論文名稱(外文):Curiosity attraction:To explore the factors that consumers join queuing
指導教授:張榮華張榮華引用關係
指導教授(外文):Jung-Hua, Chang
學位類別:碩士
校院名稱:國立中山大學
系所名稱:行銷傳播管理研究所
學門:商業及管理學門
學類:行銷與流通學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:中文
論文頁數:135
中文關鍵詞:購買經驗人潮可見性產品類型排隊意願知覺風險好奇心排隊
外文關鍵詞:purchase experiencecrowd visibilityproduct typewilling to queuequeuingcuriosityperceived risk
相關次數:
  • 被引用被引用:0
  • 點閱點閱:282
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
在排隊風潮如此盛行的時代,排隊不再是一個負面的名詞,而是隱含了更多關於商品是否能引起消費者注意並進一步購買的資訊。本研究主要在探討排隊人數長短的不同,是否會為消費者帶來好奇心並降低知覺風險,並加入了產品類型、人潮可見性及購買經驗作為調節變數,探討是否會對此研究架構產生影響。本研究一共分為三個實驗,針對北、中、南三個地區的大學生,採用實驗室實驗法的量化研究,進行三個2*2的組間實驗設計。研究結果發現,排隊人數對好奇心具有正向顯著影響;對知覺風險具有負向顯著影響。在調節變項方面,產品類型無論在排隊人數長或短,消費者對經驗品的好奇心皆會高於搜尋品;而知覺風險僅有在排隊人數長時,經驗品才會低於搜尋品。在人潮可見性方面,無論在排隊人數長或短,消費者對人潮可見性高的好奇心皆會高於人潮可見性低;而知覺風險僅有在排隊人數長時,人潮可見性高才會低於人潮可見性低。在購買經驗方面,無論排隊人數長或短,無購買經驗的消費者其好奇心皆會高於有購買經驗的消費者;而知覺風險方面也是無論排隊人數長短,無購買經驗消費者其知覺風險會高於有購買經驗的消費者。另外,本研究也發現好奇心與知覺風險分別會正向與負向的影響排隊意願;並且,好奇心與知覺風險的間接效果也在此研究中被證實。依據三個實驗的結果,本研究也進一步提出許多實務上的建議與未來的研究方向。
Queuing is no longer a negative term in an era when queuing is so prevalent, but rather implies more information about whether the product will attract the attention of consumers and further purchases. This study examines whether the differences in length of queues can lead to curiosity and perceived risk to consumers and include product type, purchasing experience, and crowd visibility as a moderator to explore whether this will impact the research architecture. This study is divided into three experiments, which are aimed at the students in the three regions of North, Central and South Taiwan. Three quantitative experiments of 2 × 2 were carried out using the quantitative research of laboratory experiment. The study found that queuing numbers had a positive and significant effect on curiosity and a negative impact on perceived risk. In terms of adjustment variables, consumers'' curiosity in experience items is higher than that in search products, regardless of the long or short queue length. However, the perceived risk is lower than the search results only when the number of queuing people is long. In terms of crowd visibility, no matter how long or short the number of people in the queue, the curiosity that consumers have high visibility to the crowd will be lower than the crowd visibility. However, the perceived risk is only high when the number of people in the queue is long and the crowd visibility is high below the crowd visibility is low. In terms of purchasing experience, consumers with no purchasing experience, regardless of the number of queuing people, have higher curiosity than consumers with purchasing experience, and the perceived risk is also the perceived risk of consumers, regardless of the number of queuing people and the purchasing experience Will be higher than the purchase of experience of consumers. Morevoer, the posisitive effects of curiosity and the negative effects of perceived risk on queuing intention are confirmed through three experiments. In addition, the indirect effects of curiosity and perceived risk are also explored in this study. Finally, implications and future directions are discussed.
第壹章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究問題 4
第四節 研究目的 4
第貳章 文獻探討 5
第一節 排隊 5
第二節 好奇心 8
第三節 知覺風險 11
第四節 產品類別 13
第五節 人潮可見性 16
第六節 購買經驗 17
第參章 研究架構與假說推論 18
第一節 研究架構圖 18
第二節 假說推論 18
第肆章 研究方法 25
第一節 實驗一 25
第二節 實驗二 29
第三節 實驗三 33
第伍章 實驗結果 37
第一節 實驗一 37
第二節 實驗二 50
第三節 實驗三 61
第陸章 結論與建議 72
第一節 研究發現與討論 72
第二節 理論意涵 76
第三節 實務意涵 79
第四節 研究限制與未來研究方向 81
參考文獻 83
附錄 91
王信惠(2012)。排隊消費之探索性研究─以飲食消費為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號 095CCU05691005)
何鴻韻(2009)。排隊等候與購買意願之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號 097PCCU0321044)
李金佩(2014)。消費者認知風險、購買動機、購買經驗對行為意圖影響之研究-以虛實通路為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號103CYUT0675006)
杜台川 (2004)。排隊心理之不對稱性效果(碩士論文)。取自臺灣博碩士論文系統。(系統編號 092NCU05121038)
周軒逸、練乃華. (2012). 當簡訊遇上前導: 品牌熟悉度, 互動性, 個人化, 誘因之好奇效果. 臺大管理論叢, 23(1), 239-267.
侯宜廷(2013)。體驗線索對顧客情緒感知與顧客滿意度之影響-以台灣便利商店為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號 099NTUS5619019)
范惟翔、莊立民、林忠勳(2013)。品牌聯想、知覺風險對企業主管購買意願之影響研究。經營管理論叢, 2(2), 21-37.
高詩翔(2011)。等待換來的是希望或是失望?在排隊過程中產品類型與社會比較心理之間對於消費者的影響(碩士論文)。取自臺灣博碩士論文系統。(系統編號 100NDHU5121004)
梁天祥(2011)。探討影響購買意願因素與涉入及信任之干擾角色-以補習班為例(碩士論文)。取自臺灣博碩士論文系統。(系統編號 099KUAS4457013)
梁直青, 陳柏亘, 陳建勛, 蕭名傑, 林雅萍. (2014). 排隊隊形與人數影響消費者等候意願之探究-以虎尾鎮知名路邊攤小吃為例. 行銷評論, 11(4), 309-339.
郭崇廷(2012)。產品類型、廣告修辭與品牌承諾對消費者說服的影響(碩士論文)。取自臺灣博碩士論文系統。(系統編號 100SCC00121001)
郭婷琬(2015)。促銷活動與服務品質對購買意願之影響 -以知覺風險為中介效果。(碩士論文)。取自臺灣博碩士論文系統。(系統編號 104PU000320002)
陳建宏(2013)。探討信任與知覺風險為中介變項之消費者購物意願結構模式研究--虛擬通路型態與產品類別之比較分析(碩士論文)。取自臺灣博碩士論文系統。(系統編號 092STUT0691012)
陳柏憲(2015)。搜尋品與經驗品廣告訊息傳遞:理性與感性訴求之應用(碩士論文)。取自臺灣博碩士論文系統。(系統編號 103NCHU5230021)
廖志德(2007)。服務等待線的設計難題。新局網EZ企管報。http://www.easy221.com.tw/product.aspx?Pid=10000057
潘福家(2015)。電子服務環境線上消費行為之影響: 以性別與網上購買經驗為干擾角色(碩士論文)。取自臺灣博碩士論文系統。(系統編號103PCCU0768018)
蔡金峰(2013)。排隊行為知覺、知覺價值、滿意度與再購買意願關係之研究(碩士論文)。取自臺灣博碩士論文系統。(系統編號101SCC01780011)
Ahtola, O. T. (1985). Hedonic and utilitarian aspects of consumer behavior: An attitudinal perspective. Advances in Consumer Research, 12(1), 7-10.
Antonides, G., Verhoef, P. C., & Van Aalst, M. (2000). Consumer perception and evaluation of waiting time: A field experiment. Journal of Consumer Psychology, 12(3), 193-202.
Arnold, F. (1910). Attention and interest: A study in psychology and education. New York: Macmillan.
Arnone, M. P., Small, R. V., Chauncey, S. A., & McKenna, H. P. (2011). Curiosity, interest and engagement in technology-pervasive learning environments: a new research agenda. Educational Technology Research and Development, 59(2), 181-198.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring  Evaluations of Service,” Journal of Marketing, 58(2), 56-69.
Bauer (1960) , “Consumer Behavior as Risk Taking.” Proc Amer Mark Assoc; December: pp.89-98
Bentham, J. (1948), Principles of Morals and Legislation, New York: Macmillan.
Berlyne, D. E. (1954), “A Theory of Human Curiosity,” British Journal of Psychology,45, 180-191.
Berlyne, D. E (1960). Conflict, arousal, and curiosity. New York, NY, US: McGraw-Hill Book.
Berlyne, D. E. (1950). Novelty and curiosity as determinants of exploratory behavior. British Journal of Psychology, 41(1), 68-80.
Berlyne, D. E. (1978). Curiosity and learning. Motivation and emotion, 2(2), 97-175.
Bikhchandani, S., Hirshleifer, D., & Welch, I. (1992). A theory of fads, fashion, custom, and cultural change as informational cascades. Journal of political Economy, 100(5), 992-1026.
Borges, A., Herter, M. M., & Chebat, J. C. (2015), “It was not that long!”: The effects of the in-store TV screen content and consumers emotions on consumer waiting perception.” Journal of Retailing and Consumer Services, 22, 96-106.
Boyle, G. J. (1983), “Critical Review of State-Trait Curiosity Test Development,” Motivation and Emotion, 4, 377-397.
Boyle, G. J. (1989), “Breadth-Depth or State-Strait Curiosity? A Factor Analysis of State-Strait Curiosity and State Anxiety Scales,” Personality and Individual Differences, 10, 175-183.
Brooker, G. (1984). An assessment of an expanded measure of perceived risk. NA-Advances in Consumer Research Volume 11.
Carmon, Z., Shanthikumar, J. G., & Carmon, T. F. (1995). A psychological perspective on service segmentation models: The significance of accounting for consumers’ perceptions of waiting and service. Management Science, 41(11), 1806-1815.
Chang, C. C., Tseng, K. H., Liang, C., & Yan, C. F. (2013). The influence of perceived convenience and curiosity on continuance intention in mobile English learning for high school students using PDAs. Technology, Pedagogy and Education, 22(3), 373-386.
Cheron, E. J. & Ritchie, J. R. B. (1982). Leisure Activities and Perceived Risk. Journal of Leisure and Recreation Industry Management, 14(2), 139-154.
Cicero, M. T. (1914), De finibus bonorum et malorum (Rackham, H. Trans.), Cambridge, MA: Harvard Press.
Cooke, A. D., & Munichor, N. (2011). Hate the Wait? Why Customers Who Wait Longer Buy More. NA-Advances in Consumer Research Volume 38.
Copeland, M. T. (1923). The relation of consumers buying habits to marketing methods. Harvard Business Review, 1(3), 182-289.
Cox, D. F. (1967). “Risk Handling in Consumer Behavior-An Intensive Study of TwoCases, in Donald F. Cox, Risk Taking and Information Handling in Consumer Behavior”, Boston: Harvard University Press, 34-81.
Darby, M. R., & Karni, E. (1973). Free competition and the optimal amount of fraud. The Journal of Law and Economics, 16(1), 67-88.
Dewey, J. (1913). Interest and effort in education. Boston: Riverside Erlang, A. K. (1909). The theory of probabilities and telephone conversations. Nyt Tidsskrift for Matematik B, 20(33-39), 16.
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of marketing research, 37(1), 60-71.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 382-388.
Garretson, J. A., Clow, K. E. (1999). “The influence of coupon face value on service quality expectations, risk perceptions and purchase intentionsin the dental industry”, Journal of Services Marketing, 13(1), 59-72.
Gross, D. and Harris, C. (1985), “Fundamentals of Queuing Theory,” New York: Wiley.
Gross, D., Shortle, J. F., Thompson, J. M., and Harris, C. M. (2013). Fundamentals of queueing theory. NJ: John Wiley and Sons.
Hall, R.W .(1991), Queuing Methods for Service and Manufacturing.Englewood Cliffs, NJ: Prentice Hall.
Hassan, M. M., Bashir, S., & Mussel, P. (2015). Personality, learning, and the mediating role of epistemic curiosity: A case of continuing education in medical physicians. Learning and Individual Differences, 42, 83-89.
Hayes Andrew, F. (2013). Introduction to Mediation. Moderation, and Conditional Process Analysis: A Regression-Based Approach, New York: Guilford.
Hebb, D. O. (1955), “Drives and the C. N. S. (Conceptual Nervous System),” Psychological Review, 62, 243-254.
Hockenhull, T. (2000), “Getting the Edge in Professional Selling: Queues, Numbers, and Time Wasting,” BusinessWorld (October 24), 1.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
Holbrook, M. B., & Howard, J. A. (1977). Frequently purchased nondurable goods and services. Washington, DC: National Science Foundation
Hume, D. (1888), Treatise of Human Nature, Oxford, England: Clarendon Press.
Hunt, J. M. (1963), “Motivation Inherent in Information Processing and Action”, in Motivation and Social Interaction, edited by Harvey, O. J., New York: Ronald Press,35-94.
Im, H., Lennon, S.J. and Stoel, L. (2010), “The perceptual fluency effect on pleasurable online shopping experience,” Journal of Research in Interactive Marketing, 4 (4), 280-295.
Jacoby, J., & Kaplan, L. B. (1972). The components of perceived risk. In SV-Proceedings of the third annual conference of the association for consumer research.
Jiyoung, K., & Sharron, J. L. (2013). Effects of Reputation and Website Quality on Online Consumers'' Emotion, Perceived Risk and Purchase Intention. Journal of Research in Interactive Marketing, 7(1), 33-56.
Kagan, J. (1972), “Motives and Development,” Journal of Personality and Social Psychology, 22, 51-66.
Kakava, N.Z. and Erasmus, A.C. (2012). “Waiting as a determinant of store image and customer satisfaction: a literature review”, Journal of Family Ecology and Consumer Sciences, 40, 99-103.
Kaplan, L. B., Szybillo, G. J., & Jacoby, J. (1974). Components of perceived risk in product purchase: A cross-validation. Journal of applied Psychology, 59(3), 287-291.
Kashdan, T. B., and Roberts, J. E. (2004). Trait and state curiosity in the genesis of intimacy: Differentiation from related constructs. Journal of Social and Clinical Psychology, 23(6), 792-816.
Kashdan, T. B., & Roberts, J. E. (2006). Affective outcomes in superficial and intimate interactions: Roles of social anxiety and curiosity. Journal of Research in Personality, 40(2), 140-167.
Kashdan, T. B., & Steger, M. F. (2007). Curiosity and pathways to well-being and meaning in life: Traits, states, and everyday behaviors. Motivation and Emotion, 31(3), 159-173.
Katz, K. L., Larson, B. M., & Larson, R. C. (1991). Prescription for the waiting-in-line blues: Entertain, enlighten, and engage. MIT Sloan Management Review, 32(2), 44.
Kempf, D. S. (1999). Attitude formation from product trial: Distinct roles of cognition and affect for hedonic and functional products. Psychology & Marketing, 16(1), 35-50.
Kim, M., & Lennon, S. (2008). The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology & Marketing, 25(2), 146-178.
Kim, Y. J., & Kim, H. Y. (2010). The effect of justice and trust on eWOM in social media marketing: focused on power blog and meta blog. Korea Internet e- Commerce Association, 10(3), 131-155.
Kokkinou, A., and Cranage, D. A. (2013). Using self-service technology to reduce customer waiting times. International Journal of Hospitality Management, 33(2), 435-445.
Koo, M., & Fishbach, A. (2010). A silver lining of standing in line: Queuing increases value of products. Journal of Marketing Research, 47(4), 713-724.
Kotler, P.(2003). Marketing Management 11th Edition, p.472.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. pearson education.
Lent, R. W. (1994). Toward a unifying social cognitive theory of career and academic interest, choice, and performance. Journal of Vocational Behavior, 45(1), 79-122.
Liang, C. C., Chen, P. H., Chen, J. S., Xiao, M. C., & Lin, Y. P. (2014). The Shape of Queue and the Number of Waiting People Affecting Customer Willingness to Queue. Xing Xiao Ping Lun, 11(4), 309.
Liang, Chih-Chin , (2016),"Queueing management and improving customer experience: empirical evidence regarding enjoyable
Lin, I. Y. (2004). Evaluating a servicescape: The effect of cognition and emotion. International Journal of Hospitality Management, 23(2), 163-178.
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The effects of shopping orientations, online trust and prior online purchase experience toward customers‘ online purchase intention. International Business Research, 3(3), 63.
Litman, J. A. (2005). Curiosity and the pleasures of learning: Wanting and liking new information. Cognition and Emotion, 19(6), 793-814
Loewenstein, G. (1994). The psychology of curiosity: A review and reinterpretation. Psychological bulletin, 116(1), 75.
Lu, Y., Musalem, A., Olivares, M., & Schilkrut, A. (2013). Measuring the effect of queues on customer purchases. Management Science, 59(8), 1743-1763.
Machleit, K. A., Kellaris, J. J., & Eroglu, S. A. (1994). Human versus spatial dimensions of crowding perceptions in retail environments: A note on their measurement and effect on shopper satisfaction. Marketing Letters, 5(2), 183-194.
Maister, D. (1985). The one-firm firm. Sloan Management Review, 27(1), 3-13.
Mann, L. (1977). The effect of stimulus queues on queue-joining behavior. Journal of personality and social psychology, 35(6), 437.
Mathur, Dinesh Chandra (1971),“Naturalistic Philosophies of Experience”, St. Louis, MO: Warren H. Green.
Menon, S., and Soman, D. (2002), “Managing the Power of Curiosity for Effective Web Advertising Strategies,” Journal of Advertising, 31(3), 1-14.
Meyer, T. (1994), “Subjective Importance of Goal and Reactions to Waiting in Line,”The Journal of Social Psychology, 134(6), 819-827.
Milne, K. (1998), “The Queues Get Longer,” New Statesman, 11(January 16), 26-27. Monroe, K. B. (1971a), “Psychophysics of Prices: A Reappraisal,” Journal of Marketing Research, 8(2), 248-251.
Nelson, P. (1970). Information and consumer behavior. Journal of political economy, 78(2), 311-329.
Newell, G. (1982), “Applications of Queuing Theory,” New York: Chapman and Hall. Nunnally, J. C. (1978), Psychometric Theory, N.Y.: McGraw-Hall.
Nunnally, J. C.(1978). Psychometric theory, 2 ed. New York, NY: McGraw-Hill Higher Education.
O''curry, S., & Strahilevitz, M. (2001). Probability and mode of acquisition effects on choices between hedonic and utilitarian options. Marketing Letters, 12(1), 37-49.
Ornit Raz and Eyal Ert (2008) ,""Size Counts": the Effect of Queue Length on Choice Between Similar Restaurants", in NA -Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for ConsumerResearch, Pages: 803-804.
Oudeyer, P. Y., Gottlieb, J., & Lopes, M. (2016). Intrinsic motivation, curiosity, and learning: Theory and applications in educational technologies. Progress in brain research, 229, 257-284.
Park, J., Lennon, S.J. and Stoel, L. (2005), “On-line product presentation: effects on mood, perceived risk, and purchase intention,” Psychology and Marketing, 22 (9), 695-719.
Peter, J. P. & Tarpey, S. L. X. (1975). Behavioral Decision Making: A Comparison of Three Models. Advances in Consumer Research, 2(1), 119 -132.
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997). Exploring the implications of the Internet for consumer marketing. Journal of the Academy of Marketing science, 25(4), 329-346.
Petty, R. E., Wegener, D. T., & Fabrigar, L. R. (1997). Attitudes and attitude change. Annual review of psychology, 48(1), 609-647.
Prabhu, N. (1997), “Foundations of Queuing Theory,” Boston: Kluwer. queues", Journal of Consumer Marketing, Vol. 33 Iss 4 pp. 257 – 268
Queuing and the Effect of the Number of People Behind,” Journal of Consumer Research, 29(4), 517-530.
Rafaeli, A., Barron, G., & Haber, K. (2002). The effects of queue structure on attitudes. Journal of service research, 5(2), 125-139.
Raz, O., & Ert, E. (2008). " Size Counts": The Effect of Queue Length on Choice between Similar Restaurants. Advances in Consumer Research, 35.
Robinson, L. W., and Chen, R. R. (2011). Estimating the implied value of the customer''s waiting time. Manufacturing and Service Operations Management, 13(1), 53-57.
Roselius, T. (1971). “Consumer rankings of risk reduction methods”, Journal of Marketing, 35, 56-61.
Schlosser, A. E., White, T. B., & Lloyd, S. M. (2006). Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. Journal of Marketing, 70(2), 133-148.
Seawright, K. K., and Sampson, S. E. (2007). A video method for empirically studying wait-perception bias. Journal of Operations Management, 25(5), 1055-1066.
Stern, D. N. (1973). The interpersonal world of the child. New York:Basic Books.
Stone, R. N., & Grønhaug, K. (1993). Perceived risk: Further considerations for the marketing discipline. European Journal of marketing, 27(3), 39-50.
Strahilevitz, M., & Myers, J. G. (1998). Donations to charity as purchase incentives: How well they work may depend on what you are trying to sell. Journal of Consumer Research. 24(4), pp.434-446.
Takahashi, A.(2007). The 5 Marketing senses. Tokyo: Nana Corporate Communication Co., Ltd.
Thomson, G. (1986) The Museum Environment (2nd edn). London: Butterworths.
Tran, V. T. (2013). More than just another crowd, we need a waiting line instead. Distinktion: Scandinavian Journal of Social Theory, 14(2), 168-190.
Wang, Y., Guo, J., Ceder, A. A., Currie, G., Dong, W., and Yuan, H. (2014). Waiting for public transport services: Queueing analysis with balking and reneging behaviors of impatient passengers. Transportation Research Part B: Methodological, 63, 53-76.
Weathers, D., Sharma, S., & Wood, S. L. (2007). Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods. Journal of Retailing, 83(4), 393-401.
White, R. W. (1959), “Motivation Reconsidered: The Concept of Competence,” Psychological Review, 66, 297-333.
Woodside, A. G. (1968). Group influence and consumer risk taking: an experimental study. Pennsylvania State University.
Wrobel, G. M., Grotevant, H. D., Samek, D. R., & Von Korff, L. (2013). Adoptees’ curiosity and information-seeking about birth parents in emerging adulthood Context, motivation, and behavior. International journal of behavioral development, 37(5), 441-450.
Zhou, R., and Soman, D. (2003). Looking back: Exploring the psychology of queuing and the effect of the number of people behind. Journal of Consumer Research, 517-530.
電子全文 電子全文(網際網路公開日期:20230207)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔