一、中文部分
丁昭尤(2009)。體驗行銷、體驗價值、觀光意象、遊客滿意度與忠誠度關係之研究—以台東青山休閒農場為例。臺東大學進修部環境經濟資管碩專(假日)學位論文。
文林(1994)。「三十五元咖啡店再掀一波平價革命」。商業周刊,第336期,60-63。
王婷穎(2002)。國際觀光旅館之服務品質、關係品質與顧客忠誠度之相關性研究—以台北、台中及高雄地區為例。南華大學,嘉義縣。
池文海、張書豪、吳文龍(2009)。觀光休閒旅館之消費者體驗研究。東吳經濟商學學報,(67),47-78。吳明隆、涂金堂(2009)。SPSS與統計應用分析。臺北市:五南。
吳韻儀(1998)。體驗經濟:趨勢篇,天下雜誌。
李城忠(2005)。健身俱樂部關係品質對顧客忠誠度影響之探討─大臺北地區健身俱樂部之實證研究。臺灣體育運動管理學報,(3),77-102。沈進成、廖若岑(2007)。遊客體驗、品牌形象與忠誠度影響關係之研究-以劍湖山王子大飯店為例。休閒與遊憩研究,1(1),41-70。林有得(1997)。景園體驗之研究(未出版之碩士論文)。國立中興大學,臺中市。
林孟萱(2010)。消費者對於中華職棒品牌形象、體驗價值及購買意願之探討-以兄弟象為例。臺北市立教育大學,臺北市。
林筱涵(2015)。品牌形象、品牌忠誠度、顧客滿意度與個人涉入-UNIQLO個案研究(未出版之碩士論文)。國立雲林科技大學,雲林縣。林聖偉、李君如(2007)。品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究─以旅行社海外團體套裝旅遊為例。旅遊管理研究,6(1),63-81。邱皓政(2006)。結構方程模式:LISREL的理論、技術與應用。臺北市:雙葉書廊。
邱皓政(2013)。量化研究與統計分析:SPSS(PASW)資料分析範例。臺北市:五南。
郝靜宜(1999)。消費者對消費性產品品牌形象之研究(未出版之碩士論文)。中國文化大學,臺北市。張佩婷、宋映呈、游家婕(2015)。品牌形象、體驗價值、顧客滿意關係研究─以NIKE品牌為例。臺灣觀光學報,(10),39-52。張和然、張菁敏(2011)。體驗價值、顧客滿意度對行為意圖影響之研究:以國立傳統藝術中心為例。島嶼觀光研究,4(1),49-68。許梅芳(2005)。顧客經驗管理。台北: 培生(原著: Carbone, LP, 2004. Clued In: How to Keep Customers coming back again and again.)。
許耀仁(2006)。建設公司品牌形象、品牌忠誠度與顧客回應間之關係探討。國立臺北大學,臺北市。
郭品妤(2004)。地方文化產業行銷機制之研究─以消費者心理向度探討(未出版之碩士論文)。朝陽科技大學,臺中市。陳良初(2015)。低價位連鎖餐飲業之品牌形象、商店視覺、產品特性對顧客再購意願之影響(未出版之碩士論文)。大葉大學,彰化縣。陳宜婷(2015)。品牌對行為意圖關係之研究─以麗寶樂園為例(未出版之碩士論文)。國立臺中教育大學,臺中市。陳建成、張維志(2010)。品牌形象與購買意願關係之研究─以促銷活動為中介變項。International Journal of LISREL,3(1),1-17。
陳甦彰、黃秀美(2009)。澎湖海洋牧場遊客體驗品質、體驗情緒、體驗價值對其忠誠度之影響研究。服務業管理評論,(7),74-98。陳榮文(2010)。休閒民宿遊客體驗行銷對忠誠度之影響:品牌形象、體驗價值所扮演的角色。國立澎湖科技大學,澎湖縣。
陳寬裕、王正華(2011)。論文統計分析實務:SPSS與AMOS的運用。二版。臺北市:五南圖書出版股份有限公司。
陳廣作(2006)。我家不只賣咖啡─星巴克帝國。臺北市:海洋文化出版社。
陳澤義、葉香麟(2007)。品牌形象、品牌關係與知覺品質關係之研究─以美白化妝品品牌為例。東吳經濟商學學報,(58),1-29。傅仰德(2007)。品牌形象、服務品質、顧客滿意與行為意向之研究-以兆豐銀行為例(未出版之碩士論文)。國立高雄應用科技大學,高雄市。曾倫崇、章玉如(2012)。顧客知覺品質、體驗價值、滿意度與忠誠度關係之研究-以高雄、台南地區飯店為例。嘉南學報,(38),347-365。
黃妙嫻(2009)。遺產觀光遊憩涉入、場所依戀、體驗價值與重遊意願之研究─以二崁聚落為例(未出版之碩士論文)。國立澎湖科大學,澎湖縣。黃延聰、陳蕙琳。顧客體驗、品牌形象與品牌忠誠度─以長榮航空公司為例。東海管理評論,(16),(101-137)。
黃芳銘(2005)。社會科學統計方法學:結構方程模式。臺北市,五南出版股份有限公司。
黃映瑀(2004)。體驗行銷、體驗價值、顧客滿意、品牌形象與行為意向關係之研究(未出版之碩士論文)。大葉大學,彰化縣。黃翠瑛、吳國偉、洪瑋隆、曾妙蓮、楊曜銘、林立婕(2009)。巧克力產品的品牌形象,顧客價值對品牌忠誠度之研究。台灣農學會報,10(3),214-224。
楊佳勳(2003)。新消費工具在臺灣-以星巴克為例,國立政治大學社會學研究所碩士論文。楊琬琪(2009)。臺灣咖啡節體驗價值模式建立與複核效化評鑑之研究。International Journal of LISREL,2(2),55-68。
楊雅民(1999)。新舊真鍋將同現江湖-前債未清,牽連現主。商業週刊,603期,144-146。
葉有聲、譚家瑜,譯(2011)。勇往直前:我如何拯救星巴克(原作者:Howard,S., & Joanne,G.)。臺北市:聯經出版社。
廖珮彣、林陽助(2015)。體驗行銷、體驗價值與顧客忠誠度關係之研究─以薰衣草森林為例。余朝權(主持人),行銷與流通管理(一)。科際整合管理研討會,東吳大學企業管理學系。
鍾依玲(2014)。品牌形象、服務品質與關係行銷對金融機構顧客終身價值之關聯性研究(未出版之碩士論文)。國立東華大學,花蓮縣。韓懷宗,譯(1998)。STARBUCKS咖啡王國傳奇(原作者:Howard,S., & Jones,Y.D)。臺北市:聯經出版社。
魏文欽、林怡君(2010)。品牌形象與顧客忠誠度關係之實證研究-知覺價值混合效果之探討。International Journal of LISREL,3(1),45-67。
羅月婷,譯(2005)。咖啡中的極品:星巴克-全球最具影響力的連鎖品牌經營策略(原作者:Luo Diana)。臺北市:維德文化出版社。
二、英文部分
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Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. The Journal of Marketing, 27-41.
Abdullah, M., Al-Nasser, A. D., & Husain, N. (2000). Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy.Total Quality Management, 11(4-6), 826-829.
Alderson, W. (1957). Marketing behavior and executive action.
Assael & Henry. (1990). Marketing: Principles & Strategy, Chicago:Dryden Press.
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Biel, A. L. (1992). How brand image drives brand equity. Journal of advertising research, 32(6), 6-12.
Biel, A. L. (1993). Converting image into equity. Brand equity and advertising: Advertising’s role in building strong brands, 67-82.
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Chen,Y.T.,Yeh,L.T & Tasi,F.I. (2011). Cause and Effect among Brand Image Management, Brand Trust and Brand Value: A Study of the Cosmetics Industry. Journal of Customer Satisfaction, 7(2), 135-159.
Dutty, D.L. (2003). Internal and external factors which affect customer loyalty. Journal of Consumer Research, 20, 480-485.
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Gounaris, S. P., Tzempelikos, N. A., & Chatzipanagiotou, K. (2007). The relationships of customer-perceived value, satisfaction, loyalty and behavioral intentions. Journal of Relationship Marketing, 6(1), 63-87.
Gronholdt, L., Martensen, A., & Kristensen, K. (2000). The relationship between customer satisfaction and loyalty: cross-industry differences. Total quality management, 11(4-6), 509-514.
Heskett, J. (2002). Design: A very short introduction, Oxford: Oxford Press.
Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the consumption experience. Service quality: New directions in theory and practice, 21, 21-71.
Holbrook, M. B. (1996). Special Session Summary. Customer Value-A Framework for Analysis and Research. Advances in consumer research, 23(2), 138-142.
Holbrook, M. B., & Corfman, K. P. (1985). Quality and value in the consumption experience: Phaedrus rides again. Perceived quality, 31(2), 31-57.
Jones, T. O. and Jr. Sasser, W. E. (1995). Why Satisfied Customers Defect? Harvard Business Review.
Keller, K. L (2008). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Englewood Cliffs, NJ: Prentice-Hall.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 1-22.
Keller, K. L. (2001). Building customer-based brand equity: A blueprint for creating strong brands.
Knuston, B. J., Beck, J. A., Kim, S.-H., & Cha, J. (2010). Service quality as a componentof the hospitality experience: proposal of a conceptual model and framework for research. Journal of Foodservice Business Research, 13,15-23.
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Kotler (1996). Strategic Global Marketing: Lessons from the Japanese. Columbia Journal of World Business, 20, 47-53
Kung,Y.C.,Yan,M.T., & Lin,Y.P. (2009). Relationships among Service Quality, Customer Satisfaction and Customer Loyalty -The Scenery Restaurant in Central Taiwan. Journal of Grey System, 12(3), 147-152.
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Lai,M.C., Chou,F.S., & Cheung,Y.F. (2012). Investigating Relational Selling Behaviors, Relationship Quality, and Customer Loyalty in the Medical Device Industry in Taiwan. The International Journal of Business and Information, 8(1), 137-150.
Liao,H.K. (2012). The Casual Effects of Service Quality, Brand Image, Customer Satisfaction on Customer Loyalty in the Leisure Resort Enterprise. China-USA Business Review, 11(5), 631-642.
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Liu,Y.C., & Chen,T.L. (2012). An Analysis of Servise Qualty, Customer Satisfaction and Customer Loyalty of Commercial Swim Clubs in Taiwan. Department of Sport and Leisure, Hungkuang University, 15, 133-154.
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Norris, R. T. (1941). The theory of consumer's demand. New Haven, CT: Yale University Press.
Oliver, R. (1999). Value as Excellence in the Consumption Experience.
Oliver, R. L (1999). Whence Consumer Loyalty. Journal of Marketing, 63(4), 33-44.
Parasuraman, A., & Grewal, D. (2000). The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the academy of marketing science, 28(1), 168-174.
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. The Journal of Marketing, 135-145.
Peltier,James W. & John Westfall (2000).Dissecting the HMO-Benefits Managers Relationship:What to Measure and Why. Marketing Health Service, 20(2),4-13.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of interactive marketing, 18(3), 5-14.
Selnes, F., (1993).An Examination of the Effect of Product Performance on Brand Reputaion, Satisfaction and Loyalty. European Journal of Marketing, 27(9),19-35.
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三、網路部分
星巴克官方網站。
取自:http://www.starbucks.com.tw/home/index.jspx