(3.237.178.91) 您好!臺灣時間:2021/03/07 02:11
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:張芷瑜
研究生(外文):CHANG, CHIH-YU
論文名稱:探討人們如何選擇社交網絡服務:媒體組合觀點
論文名稱(外文):Investigating How People Select Social Networking Services: A Perspective of Media Repertoires
指導教授:黃旭立黃旭立引用關係
指導教授(外文):HUANG, SHIU-LI
口試委員:黃旭立王凱江義平謝榮桂
口試委員(外文):HUANG, SHIU-LIWANG, KAICHIANG, I-PINGHSIEH, JUNG-KUEI
口試日期:2017-07-04
學位類別:碩士
校院名稱:國立臺北大學
系所名稱:企業管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:英文
論文頁數:98
中文關鍵詞:社群網絡服務媒體組合使用與滿足方法目的鏈媒體選擇
外文關鍵詞:Social networking serviceMedia repertoireUses and gratificationMeans-end chainMedia selection
相關次數:
  • 被引用被引用:0
  • 點閱點閱:210
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
謝 詞 I
中文摘要 II
英文摘要 III
Chapter 1. Introduction 1
1.1 Research Background 1
1.2 Research Motivation 3
1.3 Research Purpose 3
Chapter 2. Literature Review 5
2.1 Media Selection 5
2.1.1 Media Traits 5
2.1.2 Situational Factors 9
2.1.3 Social Influences 11
2.2 Theoretical Foundation 12
2.2.1 Media Repertoire 12
2.2.2 Uses and Gratifications Theory 13
Chapter 3. Research Methodology 19
3.1 Means-end Chain 19
3.2 Laddering Method 21
3.3 Sample 22
3.4 Interview 23
3.5 Data Analysis 26
Chapter 4. Results and Discussion 29
4.1 Laddering Results 29
4.2 Usage Patterns for Communication Purposes 44
4.2.1 Usage Patterns Involving a Single SNS 51
4.2.2 SNS Repertoires 55
4.3 Variations in SNS Use: Situational Factors 60
4.4 Variations in SNS Use: Social Factors 63
Chapter 5. Implications 67
5.1 Theoretical Contributions 67
5.2 Practical Contributions 68
5.3 Limitations and Future Research 71
References 75
Appendix A 83

Argyle, M. (1969). Social Interaction. London: Methuen.
Aydin, C. E. (1987). The Effects of Social Information and Cognitive Style on Medical Information System Attitudes and Use. Paper presented at the Proceedings of the Annual Symposium on Computer Application in Medical Care, New York.
Bacharach, S. B., Bamberger, P., & Sonnenstuhl, W. J. (1996). The Organizational Transformation Process: The Micropolitics of Dissonance Reduction and the Alignment of Logics of Action. Administrative Science Quarterly, 41(3), 477-506.
Bagozzi, R. P., & Dabholkar, P. A. (1994). Consumer Recycling Goals and Their Effect on Decisions to Recycle: A Means-End Chain Analysis. Psychology & Marketing, 11(4), 313-340.
Bech-Larsen, T., & Nielsen, N. A. (1999). A Comparison of Five Elicitation Techniques for Elicitation of Attributes of Low Involvement Products. Journal of Economic Psychology, 20(3), 315-341.
Birdwhistell, R. L. (2010). Kinesics and Context: Essays on Body Motion Communication. Philadelphia: University of Pennsylvania press.
Blumler, J. G. (1979). The Role of Theory in Uses and Gratifications Studies. Communication Research, 6(1), 9-36.
Bonds-Raacke, J., & Raacke, J. (2010). Myspace and Facebook: Identifying Dimensions of Uses and Gratifications for Friend Networking Sites. Individual Differences Research, 8(1), 27-33.
Botschen, G., Thelen, E. M., & Pieters, R. (1999). Using Means-End Structures for Benefit Segmentation: An Application to Services. European Journal of Marketing, 33(1/2), 38-58.
Boyd, d. m., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230.
Braithwaite, V. A., & Law, H. (1985). Structure of Human Values: Testing the Adequacy of the Rokeach Value Survey. Journal of personality and social psychology, 49(1), 250-263.
Bright, L. F., Kleiser, S. B., & Grau, S. L. (2015). Too Much Facebook?An Exploratory Examination of Social Media Fatigue. Computers in Human Behavior, 44( ), 148-155.
Carey, J. W. (1998). The Internet and the End of the National Communication System: Uncertain Predictions of an Uncertain Future. Journalism & mass communication quarterly, 75(1), 28-34.
Carlson, J. R., & Zmud, R. W. (1994). Channel Expansion Theory: A Dynamic View of Medial and Information Richness Perceptions. Paper presented at the Academy of Management Proceedings, Dallas, Texas.
Carlson, J. R., & Zmud, R. W. (1999). Channel Expansion Theory and the Experiential Nature of Media Richness Perceptions. Academy of Management Journal, 42(2), 153-170.
Carlson, P. J., & Davis, G. B. (1998). An Investigation of Media Selection among Directors and Managers:From “Self” to “Other” Orientation. MIS quarterly, 22(3), 335-362.
Chang, Y. P., & Zhu, D. H. (2011). Understanding Social Networking Sites Adoption in China:A Comparison of Pre-Adoption and Post-Adoption. Computers in Human Behavior, 27(5), 1840-1848.
Claeys, C., Swinnen, A., & Abeele, P. V. (1995). Consumer's Means-End Chains for “Think” and “Feel” Products. International Journal of Research in Marketing, 12(3), 193-208.
Daft, R. L., & Lengel, R. H. (1984). Information Richness: A New Approach to Managerial Behavior and Organizational Design. Research in organizational behavior, 6, 191-233.
Daft, R. L., & Lengel, R. H. (1986). Organizational Information Requirements, Media Richness and Structural Design. Management Science, 32(5), 554-571.
Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message Equivocality, Media Selection, and Manager Performance: Implications for Information Systems. MIS quarterly, 11(3), 355-366.
Daft, R. L., & Wiginton, J. C. (1979). Language and Organization. Academy of Management Review, 4(2), 179-191.
Dennis, Fuller, R. M., & Valacich, J. S. (2008). Media, Tasks, and Communication Processes:A Theory of Media Synchronicity. MIS quarterly, 32(3), 575-600.
Dennis, A. R., & Valacich, J. S. (1999). Rethinking Media Richness: Towards a Theory of Media Synchronicity. Paper presented at the Proceedings of the 32nd Hawaii International Conference on System Sciences, Los Alamitos.
Dobos, J. (1992). Gratification Models of Satisfaction and Choice of Communication Channels in Organizations. Communication Research, 19(1), 29-51.
Fulk, J., Schmitz, J., & Steinfeld, C. (1990). A Social Influence Model of Technology Use. Newbury Park, CA: Sage Publications.
Fulk, J., Steinfeld, C., Schmitz, J., & Power, J. G. (1987). A Social Information Processing Model of Media Use in Organizations. Communication Research, 14(5), 529-552.
Gengler, C. E., Klenosky, D. B., & Mulvey, M. S. (1995). Improving the Graphic Representation of Means-End Results. International Journal of Research in Marketing, 12(3), 245-256.
Gerson, W. (1966). Mass Media Socialization Behavior: Negro-White Differences. Social Forces, 45(1), 40-50.
Greenberg, B. S., & Dominick, J. (1969). Race and Social Class Differences in Teenager's Use of Television. Journal of Broadcasting, 13(4), 331-344.
Grunert, K. G., & Grunert, S. C. (1995). Measuring Subjective Meaning Structures by the Laddering Method: Theoretical Considerations and Methodological Problems. International Journal of Research in Marketing, 12(3), 209-225.
Gutman, J. (1982). A Means-End Chain Model Based on Consumer Categorization Processes. Journal of Marketing, 46, 60-72.
GWI Social. (2015). Globalwebindex. Retrieved from http://www.globalwebindex.net/
Hall, J., & Lockshin, L. (2000). Using Means-End Chains for Analysing Occasions-Not Buyers. Australasian Marketing Journal, 8(1), 45-54.
Hasebrink, U., & Domeyer, H. (2012). Media Repertoires as Patterns of Behaviour and as Meaningful Practices: A Multimethod Approach to Media Use in Converging Media Environments. Journal of Audience & Reception Studies, 9(2), 757-779.
Hasebrink, U., & Popp, J. (2006). Media Repertoires as a Result of Selective Media Use: A Conceptual Approach to the Analysis of Patterns of Exposure. Communications, 31(3), 369-387.
Herring, S. (1999). Interactional Coherence in Cmc. Journal of Computer‐Mediated Communication, 4(4), 0-0.
InsightXplorer. (2016). Social Media Investigation and Usage Overview. Retrieved from http://www.ixresearch.com/
Jung, Y., & Kang, H. (2010). User Goals in Social Virtual Worlds: A Means-End Chain Approach. Computers in Human Behavior, 26(2), 218-225.
Jung, Y., Pawlowski, S. D., & Kim, H.-W. (2017). Exploring Associations between Young Adults’ Facebook Use and Psychological Well-Being: A Goal Hierarchy Approach. International Journal of Information Management, 37(1), 1391-1404.
Kahle, L. R., & Kennedy, P. (1988). Using the List of Values (Lov) to Understand Consumers. Journal of Services Marketing, 2(4), 49-56.
Kaplan, A. M., & Haenlein, M. (2010). Users of the World, Unite!The Challenges and Opportunities of Social Media. Business Horizons, 53(1), 59-68.
Katz, E. (1959). Mass Communications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for This Journal. Studies in Public Communication, 2(1-6).
Katz, E., Haas, H., & Gurevitch, M. (1973). On the Use of the Mass Media for Important Things. American sociological review, 38, 164-181.
Katz, M. L., & Shapiro, C. (1985). Network Externalities, Competition, and Compatibility. The American economic review, 75(3), 424-440.
Keen, P. G., & Scott, M. (1978). Decision Support Systems: An Organizational Perspective. Retrieved from MA:
Kelly, G. A. (1955). The Psychology of Personal Constructs. New York: W. W. Norton and Co., Inc.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizons, 54(3), 241-251.
Kim, Y., Sohn, D., & Choi, S. M. (2011). Cultural Difference in Motivations for Using Social Network Sites: A Comparative Study of American and Korean College Students. Computers in Human Behavior, 27(1), 365-372.
Leung, L. (2013). Generational Differences in Content Generation in Social Media: The Roles of the Gratifications Sought and of Narcissism. Computers in Human Behavior, 29(3), 997-1006.
Lin, H.-W., & Lin, Y.-L. (2014). Digital Educational Game Value Hierarchy from a Learners’ Perspective. Computers in Human Behavior, 30, 1-12.
Lin, Y.-L., & Lin, H.-W. (2011). A Study on the Goal Value for Massively Multiplayer Online Role-Playing Games Players. Computers in Human Behavior, 27(6), 2153-2160.
Lin, Y.-L., Lin, H.-W., & Hung, T.-T. (2015). Value Hierarchy for Massive Open Online Courses. Computers in Human Behavior, 53, 408-418.
Lucas, H. C. H. C. (1981). Implementation the Key to Successful Information Systems. Retrieved from New York:
Lytras, M. D., Angel Sicilia, M., Sampson, D., Finin, T., Ding, L., Zhou, L., & Joshi, A. (2005). Social Networking on the Semantic Web. The Learning Organization, 12(5), 418-435.
Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons, 52(4), 357-365.
Murthy, U. S., & Kerr, D. S. (2003). Decision Making Performance of Interacting Groups:An Experimental Investigation of the Effects of Task Type and Communication Mode. Information & Management, 40(5), 351-360.
Orlikowski, W. J., & Yates, J. (1992). Genres of Organizational Communication: A Structurational Approach to Studying Communication and Media. The Academy of Management Review, 17(2), 299-326.
Orlikowski, W. J., & Yates, J. (1994). Genre Repertoire: The Structuring of Communicative Practices in Organizations. Administrative Science Quarterly, 39(4), 541-574.
Pai, P., & Arnott, D. C. (2013). User Adoption of Social Networking Sites: Eliciting Uses and Gratifications through a Means–End Approach. Computers in Human Behavior, 29(3), 1039-1053.
Pai, P., & Arnott, D. C. (2013). User Adoption of Social Networking Sites:Eliciting Uses and Gratifications through a Means–End Approach. Computers in Human Behavior, 29(3), 1039-1053.
Park, N., Kee, K. F., & Valenzuela, S. (2009). Being Immersed in Social Networking Environment Facebook Groups, Uses and Gratifications, and Social Outcomes. CyberPsychology & Behavior, 12(6), 729-733.
Pew Research Center. (2015). Social Media Update 2014. Retrieved from http://www.pewresearch.org/
Pieters, R., Baumgartner, H., & Allen, D. (1995). A Means-End Chain Approach to Consumer Goal Structures. International Journal of Research in Marketing, 12(3), 227-244.
Quan-Haase, A., & Young, A. L. (2010). Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging. Bulletin of Science, Technology & Society, 30(5), 350-361.
Raacke, J., & Bonds-Raacke, J. (2008). Myspace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites. CyberPsychology & Behavior, 11(2), 169-174.
Reynolds, T. J., & Gutman, J. (1988). Laddering Theory, Method, Analysis, and Interpretation. Journal of Advertising Research, 28(1), 11-31.
Reynolds, T. J., & Olson, J. C. (2001). Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy: Psychology Press.
Rice, R. E. (1987). Computer-Mediated Communication and Organizational Innovation. Journal of Communication, 37(4), 65-94.
Rice, R. E. (1992). Task Analyzability, Use of New Media, and Effectiveness: A Multi-Site Exploration of Media Richness. Organization science, 3(4), 475-500.
Rice, R. E., & Aydin, C. (1991). Attitudes toward New Organizational Technology: Network Proximity as a Mechanism for Social Information Processing. Administrative Science Quarterly, 36(2), 219-244.
Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st Century. Mass Communication & Society, 3(1), 3-37.
Russ, G. S., Daft, R. L., & Lengel, R. H. (1990). Media Selection and Managerial Characteristics in Organizational Communications. Management Communication Quarterly, 4(2), 151-175.
Schepers, J., & Wetzels, M. (2007). A Meta-Analysis of the Technology Acceptance Model: Investigating Subjective Norm and Moderation Effects. Information & Management, 44(1), 90-103.
Schmitz, J., & Fulk, J. (1991). Organizational Colleagues, Media Richness, and Electronic Mail: A Test of the Social Influence Model of Technology Use. Communication Research, 18(4), 487-523.
Short, J., Williams, E., & Christie, B. (1976). The Social Psychology of Telecommunications. London: John Wiley and Sons Ltd.
Simpson, J. (2005). Conversational Floors in Synchronous Text-Based Cmc Discourse. Discourse studies, 7(3), 337-361.
Smock, A. D., Ellison, N. B., Lampe, C., & Wohn, D. Y. (2011). Facebook as a Toolkit: A Uses and Gratification Approach to Unbundling Feature Use. Computers in Human Behavior, 27(6), 2322-2329.
Steinfield, C., & Fulk, J. (1986). Task Demands and Managers' Use of Communication Media: An Information Processing View. Paper presented at the annual meeting of the Academy of Management Organization Communication Division, Chicago.
Straus, S. G., & McGrath, J. E. (1994). Does the Medium Matter?The Interaction of Task Type and Technology on Group Performance and Member Reactions. Journal of Applied Psychology, 79(1), 87-97.
Taneja, H., Webster, J. G., Malthouse, E. C., & Ksiazek, T. B. (2012). Media Consumption across Platforms: Identifying User-Defined Repertoires. New Media & Society, 14(6), 951-968.
Trevino, L. K., Lengel, R. H., Bodensteiner, W., Gerloff, E. A., & Muir, N. K. (1990). The Richness Imperative and Cognitive Style: The Role of Individual Differences in Media Choice Behavior. Management Communication Quarterly, 4(2), 176-197.
Trevino, L. K., Lengel, R. H., & Daft, R. L. (1987). Media Symbolism, Media Richness, and Media Choice in Organizations a Symbolic Interactionist Perspective. Communication Research, 14(5), 553-574.
Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site. Journal of Marketing, 73(5), 90-102.
Van Rekom, J., Van Riel, C., & Wierenga, B. (2006). A Methodology for Assessing Organizational Core Values. Journal of Management Studies, 43(2), 175-201.
van Rekom, J., & Wierenga, B. (2007). On the Hierarchical Nature of Means–End Relationships in Laddering Data. Journal of Business Research, 60(4), 401-410.
Venkatesan, R., Kumar, V., & Ravishanker, N. (2007). Multichannel Shopping:Causes and Consequences. Journal of Marketing, 71( ), 114-132.
Walker, B. A., & Olson, J. C. (1991). Means-End Chains: Connecting Products with Self. Journal of Business Research, 22(2), 111-118.
Wansink, B. (2000). New Techniques to Generate Key Marketing Insights. Marketing Research, 12(2), 28-36.
Watson-Manheim, M. B., & Bélanger, F. (2007). Communication Media Repertoires:Dealing with the Multiplicity of Media Choices. MIS quarterly, 31(2), 267-293.
We Are Social. (2016). Digital. Retrieved from http://wearesocial.com/uk/special-reports/digital-in-2016
Webster, J. G., & Wakshlag, J. J. (1983). A Theory of Television Program Choice. Communication Research, 10(4), 430-446.
Windahl, S. (1981). Uses and Gratifications at the Crossroads. Mass communication review yearbook, 2(2), 174-185.
Xiang, Z., & Gretzel, U. (2010). Role of Social Media in Online Travel Information Search. Tourism management, 31(2), 179-188.
Yoo, Y., & Alavi, M. (2001). Media and Group Cohesion: Relative Influences on Social Presence, Task Participation, and Group Consensus. MIS quarterly, 25(3), 371-390.
Zaman, B., Geurden, K., De Cock, R., De Schutter, B., & Abeele, V. V. (2014). Motivation Profiles of Online Poker Players and the Role of Interface Preferences: A Laddering Study among Amateur and (Semi-) Professionals. Computers in Human Behavior, 39, 154-164.
Zhang, Y., Tang, L. S., & Leung, L. (2011). Gratifications, Collective Self-Esteem, Online Emotional Openness, and Traitlike Communication Apprehension as Predictors of Facebook Uses. Cyberpsychology, Behavior, and Social Networking, 14(12), 733-739.
Zmud, R. W. (1979). Individual Differences and Mis Success: A Review of the Empirical Literature. Management Science, 25(10), 966-979.

電子全文 電子全文(網際網路公開日期:20221231)
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文
 
無相關期刊
 
無相關點閱論文
 
系統版面圖檔 系統版面圖檔