(3.236.228.250) 您好!臺灣時間:2021/04/17 06:36
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:Ivana Lidia Oktavia Trisno
研究生(外文):Ivana Lidia Oktavia Trisno
論文名稱:關於韓系美妝產品特色在印尼造成顧客回購意向和品牌忠誠度的中介效應
論文名稱(外文):The Effect of Korean Beauty Product Characteristics on Customer Repurchase Intention in Indonesia and the Mediating Effect of Brand Loyalty
指導教授:穆馬速穆馬速引用關係
指導教授(外文):MASSOUD MOSLEHPOUR
口試委員:林佩冠張曼玲穆馬速
口試委員(外文):LIN,PEI KUANCHANG,MANLINGMASSOUD MOSLEHPOUR
口試日期:2018-07-04
學位類別:碩士
校院名稱:亞洲大學
系所名稱:經營管理學系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:英文
論文頁數:81
中文關鍵詞:韓系美妝產品回購意願品牌名稱產品品質產品設計推廣品牌忠誠度市場調查印度尼西亞
外文關鍵詞:Korean Beauty ProductRepurchase IntentionBrand NameProduct QualityProduct DesignPromotionBrand LoyaltyMarketingIndonesia
相關次數:
  • 被引用被引用:0
  • 點閱點閱:197
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:69
  • 收藏至我的研究室書目清單書目收藏:1
摘要

目的: 這份研究的目的是要探索關於韓系美妝產品特色在印尼造成顧客回購意向和品牌忠誠度的中介效應的影響原因

設計/方法/途徑: 本研究使用定量方法檢驗印度尼西亞在線上調查問卷中411名受訪者樣本的假設值。本研究使用因果性調研來確定構念之間的因果關係,進一步運用SEM和Bootstraping方法檢驗假設值和中介效應。

研究發現: 產品質量、產品設計和品牌忠誠對再次購買之意向有顯著影響。而且產品特徵(品牌名稱、產品質量、產品設計和推廣)都對品牌忠誠度有重要影響。雖然品牌名稱和推廣對回購意圖沒有直接影響,但這兩個變量通過品牌忠誠的中介對回購意圖產生間接影響。此外,同樣支持來自品牌忠誠的支持調解結果也用於產品質量和產品設計。

研究限制: 這項研究對象僅限於在印度尼西亞使用韓國美容產品的受訪者。

實際影響: 這項研究解釋了美容產品公司做出更好的營銷策略的一些實際方向。美容產品企業應將品牌名稱、產品質量、產品設計和推廣作為影響消費者回購產品的基本因素。另外,在消費者心目中建立強大品牌忠誠度的承諾是必須的,因為一旦消費者忠於某個品牌,他們會持續地購買同一品牌的產品。

原創性/價值: 有限的研究已經探索了與韓國美容產品有關的回購意向的一般構想。這項研究對於影響印度尼西亞消費者對韓國美容產品回購意圖的因素有了更好的理解。這項研究的主要重點是品牌名稱、產品質量、產品設計和推廣等多個變量對韓國美容產品回購意向的影響。

關鍵字: 韓系美妝產品、回購意願、品牌名稱、產品品質、產品設計、推廣、品牌忠誠度、市場調查、印度尼西亞

ABSTRACT

Purpose – The purpose of this study is to explore factors influencing Indonesian consumers to repurchase Korean beauty products and the mediating effect of brand loyalty

Design/methodology/approach – This study uses a quantitative approach to test the hypotheses. A sample of 411 respondents was collected by online questionnaires in Indonesia. This study uses causal research design to determine cause-and-effect relationship between constructs. Further, SEM and bootstraping method are carried out to test the hypotheses and the mediating effect..

Findings – Brand name, Product quality, product design, promotion and brand loyalty have significant influence on repurchase intention. Moreover, all of product characteristics (brand name, product quality, product design and promotion) also have a significant influence on brand loyalty. In addition, all mediation effects of brand loyalty show supported results.

Research Limitations - This research is limited the respondents only in Indonesia with Korean beauty product as an object.


Practical implications – This study explains some practical directions for beauty product companies to do better marketing strategies. Beauty product enterprises should give priorities to brand name, product quality, product design and promotion as the basic factor influencing consumers to repurchase the product. On the other hand, a commitment to build a strong brand loyalty in consumers’ mind is a compulsary since it is a strong mediator. Once consumers are loyal to one brand, they will keep buying a same product from a same brand again and again.

Originality/value – Limited studies have explored general constructs of repurchase intention related to Korean beauty product. This study produces better understanding about factors influencing Indonesian consumers’ repurchase intention of Korean beauty products. The influences of several variables such as brand name, product quality, product design, and promotion, on repurchase intention of Korean beauty products are the main focus of this study.

Keywords: Korean Beauty Product, Repurchase Intention, Brand Name, Product Quality, Product Design, Promotion, Brand loyalty, Marketing, Indonesia

TABLE OF CONTENTS

ABSTRACT i
TABLE OF CONTENTS v
LIST OF FIGURES viii
LIST OF TABLES ix
CHAPTER 1. Introduction 1
Research Background 1
Research Motivation 2
Statement of the Research Problem 3
Research Objective 4
Research Questions 4
Definition of Terms and Abbreviation 4
Limitations of the Study 5
CHAPTER 2. Literature Review 6
History of Beauty Product 6
Beauty Product and Its Industry in Global Market 7
Korean Beauty Products and Its Market in Indonesia 9
Indonesia 11
Product Quality 14
Brand Loyalty 16
Repurchase Intention 17
Interrelationship between Brand Name and Brand Loyalty 19
Interrelationship between Product Quality and Brand Loyalty 20
Interrelationship between Product Design and Brand Loyalty 20
Interrelationship between Brand Name and Repurchase Intention 21
Interrelationship between Product Quality and Repurchase Intention 21
Interrelationship between Product Design and Repurchase Intention 22
Interrelationship between Promotion and Repurchase Intention 22
Interrelationship between Brand Loyalty and Repurchase Intention 23
Mediating Effect between Independent Variable and Dependent Variable 23
CHAPTER 3. Methodology 28
Research Methodology 28
Research Design 28
Research Framework 29
Dependent Variable 29
Independent Variable 29
Mediating Variable 30
Measurement and Scaling 30
Data Collection 33
Data Analysis Procedure 33
Descriptive Statistic 34
Exploratory and Confirmatory Factor Analysis 34
Reliability Analysis / Cronbach’s Alpha 34
Structural Equation Modeling (SEM) 34
Bootstrapping 35
CHAPTER 4. Result and Findings 36
Demographic and Purchasing Characteristic 36
Exploratory Factor Analysis (EFA) 37
Reliability Test 39
Confirmatory Factor Analysis (CFA) 39
Convergent and Discriminant Validity 41
Reliability and Validity Summary 42
Structural Equation Modeling (SEM) 43
Test of Mediating Variable 44
Bootstraping 45
The Mediating Effect of BL 47
Post Hoc Analysis 50
BL mediates BN and RI. 50
BL mediates PQ and RI. 51
BL mediates PD and RI. 53
BL mediates PR and RI. 54
Summary of Mediation Analysis Result 56
Summary of Hypotheses Results 56
CHAPTER 5. Discussion and Conclusion 58
Summary and Discussion of the Findings 58
H1: BN significantly influences BL. 59
H2: PQ significantly influences BL. 60
H3: PD significantly influences BL. 60
H4: PR significantly influences BL. 61
H5: BN significantly influences RI. 61
H6: PQ significantly influences RI. 62
H7: PD significantly influences RI. 62
H8: PR significantly influences RI. 63
H9: BL significantly influences RI. 63
H10: BL mediates the relationship between BN and RI. 64
H11: BL mediates the relationship between PQ and RI. 64
H12: BL mediates the relationship between PD and RI. 65
H13: BL mediates the relationship between PR and RI 65
Conclusion 66
Suggestion for Future Research 68
REFERENCES 69
APPENDICES 76
APPENDIX A. English Questionnaire 76
APPENDIX B. Bahasa Indonesia Questionnaire 78
APPENDIX C. Summary Table of Questionnaire 80

REFERENCES

Adam, A., McDivitt, J., Mohamad, G., Legge, D., Leinbach, T. & Wolters, O. (2017). Indonesia. Encyclopaedia Britannica. Retrived on October 1st, 2017, (https://www.britannica.com/place/Indonesia).

Allender, W. & Richard, T. (2012). Brand loyalty and price promotion strategies: an empirical analysis. Journal of Retailing, 88(3). doi: 10.1016/j.jretail.2012.01.001

Alhedhaif, S., Lele, U., Kaifi, B. A. (2016). Brand loyalty and factors affecting cosmetics buying behaviour of Saudi female consumers. Journal of Business Studies Quarterly, 7(3).

Andreassen, T. & Lindestad, B. (1998). Customer loyalty and complex services: the impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degress of service expertise. International Journal of Service Industry Management, 9(1), 7-23.

Ariffin, S., Yusof, J., Putit, L. & Shah, A. (2016). Factors influencing perceived quality and repurchase intention towards green products. Procedia Economics and Finance, 37, 391-396. doi: 10.1016/S2212-5671(16)30142-3

Asgari, O. & Hoesseini, M. S., (2015). Exploring the antecedents affecting attitude, satisfaction, and loyalty toward Korean cosmetic brands. Journal of Distribution Science, 13(6), 45-70. doi: 10.15722/jds.13.6.20150645

Asiamah, E. & Quaye, S. (2016). The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry. Journal of Economics and Management Studies, 7(1), 109-123. doi: 10.1108/AJEMS-09-2013-0076

Aulia, C. K. (2015). Antecedents of customer repurchase intention of Korean beauty products in Taiwanese market and the mediating effect of word of mouth and customer satisfaction (Master’s Thesis). Asia University, Taiwan.

Azad, A. & Shamsher, R. (2014). User perception toward brand loyalty of mobile phones: the Bangladesh context. Journal of Business Studies, 35(1).

Baumgartner, H. & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: a review. Int J Res Mark.

BPS. (2017). Distribusi Persentasi Penduduk menurut Provinsi, 2000-2015. Badan Pusat Statistik. Retrieved on October, 11st, 2017, (https://www.bps.go.id/linkTableDinamis/view/id/843)

Broadbridge, A. & Morgan, H. (2007). Consumer buying behavior and perception towards retail brand baby products’. Brand Management, 8(3), 196-210. doi: 10.1057/palgrave.bm.2540020

Brown, T. A. (2006). Confirmatory Factor Analysis for Applied Research. New York: Guilford Press.

Brys, M., Cribby, R, Nag, O. & Lee, S. (2017). Indonesia CIA Map. World Atlas. Retrieved on October 11st, 2017, (http://www.worldatlas.com/webimage/countrys/asia/ciamaps/id.htm)

Cha, F. (2014). 10 Things South Korea Does Better Than Anywhere Else. CNN. Retrieved on March 17th, 2017, (http://edition.cnn.com/2013/11/27/travel/10-things-south-korea-does-best/).

Chang, H. H. & Chen, S. W. (2008) The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator Computers in Human Behavior. 24(6), 2927-2944. doi: 10.1016/j.chb.2008.04.014

Chaunduri, A. & Holbrook, M. (2001). The chain of effects from brand trust and brand effect to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93. doi: 10.159/jmkg.65.2.81.18255

Chen, Y. & Chang, C. (2013). Towards green trust: The influences of green perceived quality, green perceived risk, and green satisfaction. Management Decision, 51(1), 63-82.

Cheung and Lau. (2008). Testing mediation and suppression effects of latent variables. The mediators. Journal of Retailing and Consumer Services, 19(2), 202-210. doi: 10.1108/j.chb.2016.04.010

Cho, Y. N. (2009). Word-of-mouth and repurchase intentions in the service context: Beauty salon (Master’s Thesis). Available from ProQuest Dissertations and Theses database. (UMI No. 1469827)

CIA. (2017). The World Factbook: Indonesia. Central Intelligence Agency United States of America. Retrieved on October 1st, 2017. (https://www.cia.gov/library/publications/the-world-factbook/geos/id.html).

Coakes, S.J., Steed, L., &Ong, C. (2009). SPSS 16.0 for windows: Analysis without anguish. Australia: John Wiley and Sons.

Cosmetic info. (2016). A history of cosmetics from ancient times. Retrieved from http://www.cosmeticsinfo.org/Ancient-history-cosmetics

Cosmobeauty. (2016). Korea cosmetic market report, Health and Beauty Week. Cosmobeauty Seoul. Retrieved from http://polishcosmetics.pl/Korean-Market-Analysis.pdf

Cox, C. & Glick, W. (1986). Resume evaluation and cosmetics use: When more is not better, Sex Roles, 14, 51-58.

Crouch, E. (2015). Good News for Indonesia’s K-Pop and Korean beauty fans : This commerce startup is for you. Tech In Asia. Retrieved on March 17th, 2017, (https://www.techinasia.com/koreabuys-ecommerce-indonesia).

Dadax. (2017). Indonesia population. Worldometers. Retrieved on October 11th, 2017, (http://www.worldometers.info/world-population/indonesia-population/)

Das, G. (2014). Linkages of retailer awareness, retailer association, retailer perveived quality and retailer loyalty with purchase intention: A study of Indian food retail brands. Journal of Retailing and Consumer Services, 21, 284-292. doi: 10.1016/j/jretconser/2014/02/005

Dhurup, M., Mafini, C. & Dumasi, T. (2014). The impact of packaging, price and brand awareness on brand loyalty: evidence from the paint retailing industry. Acta Commercii, 14(1), 1-9. doi: 10.4102/ac.v14i1.194

Dick, A. & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework. J. Academia Marketing and Sciences, 22(2), 99-113.

Ellen, S. (2018). Slovin’s Formula Sampling Techniques. Sciencing. Retrieved on June 18, 2018, from (https://sciencing.com/slovins-formula-sampling-techniques-5475547.html)

Fairchild, A. J., MacKinnon, D. P., Taborga, M. P., & Taylor, A. B. (2009). R2 effect-size measures for mediation analysis. Behavior Research Methods, 41(2), 486-498. DOI: 10.3758/BRM.41.2.486

Food and Drug Administration. (2017). Is it a cosmetic, a drug, or both? (Or is it soap?). U. S. Department of Health and Human Services.Retrieved on October 11, 2017, from (https://www.fda.gov/Cosmetics/GuidanceRegulation/LawsRegulations/ucm074201.htm)

Filieri, R. & Lin, Z. (2017). The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers’ repurchase intention of smartphone brands. Computers in Human Behavior, 67, 139-150. doi: 10.1016/j.chb.2016.09.057

Fornell, C. (1992). A national customer satisfaction barometer: the Swedish experience. Journal of Marketing, 56(1), 6-21.

G, V. (2016). South Korea’s exports of cosmetic products continue to soar. Premium Beauty News. Retrieved from http://www.premiumbeautynews.com/en/south-korea-s-exports-of-cosmetic,9409

Gardner, S. (2016). History of Make Up. WebMD. Retrieved from http://www.webmd.com/beauty/history-makeup

Gaskin, J. (2011). Validity during CFA made easy. Retrieved May 2018, from https://www.youtube.com/watch?v=yk6DVC7Wg7g

George, D. & Mallery, P. (2003). SPSS for Windows step by step: A simple guide and Reference. 11.0 update (4th ed.). Boston: Allyn & Bacon.

Gillani, S. F., Yousaf, S., Khan, S. (2013). The effect of brand characteristic on brand loyalty: a study of cosmetics products in peshawar pakistan. International Review of Basic and Applied Sciences.

Gupta, K. (2009). Consumer behavior for food products in India, paper presented at the 19th Annual World Symposium of the Indian Institue of Management, Bombay, India, June 20-21.

Gyan research and analytics PVT. LTD. (2014). Global beauty care market 2014-2018. Gyan research and analystics PVT. LTD, India. Retrieved from http://www.gyananalytics.com/industry-insights/Industry%20Insights-Synopsis%20&%20TOC-%20Global%20Beauty%20Care%20Market%20(2014-2018).pdf

Habib, S. & Aslam, S. (2014). Influence of brand loyalty on consumer repurchase intention of Coca-Cola. European Journal of Business and Management, 6(14), 168-174.

Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., & Tatham J.A. (2006). Multivariate data analysis (6th ed.) New Jersey: Pearson Prentice Hall.

Hong, S., & Kim, C.H. (2013). Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia. Qualitative Market Research: An International Journal, 16(1).

Huang, H., Chang, Y., Yeh, C., & Liao, W. (2014). Promote the price promotion: The effects of price promotions on customer evaluation in coffee chain stores. International Journal of Contemporary Hospitality Management, 26(7), 1065-1082. doi: 10.1108/IJCHM-05-2013-0204

Hung, K., Peng, N., Tiwsakul, R., Hackley, C., Huiling, A., & Chou, C. 2011. Antecendents of luxury brand purchase intention. Journal of Product & Brand Management, 20(6), 457-467. doi: 10.1108/10610421111166603

Hysen, B. & Mensur, V. 2008. Analysis of consumer behavior in regard to dairy products in Kosovo. Agricultural Research, 46(3), 111-126.

Ibzan, E., Balarabe, F. & Jakada, B. (2016). Consumer satisfaction and repurchase intention. Development Country Studies, 6(2).

Jones, G, (2011). Globalization and beauty: a historical and firm perspective. Euramerica, 41(4).

Jose, P. E. (2013). Doing statistical mediation and moderation: Guilford Press.

Kawa, L. W., Rahmadiani., S.F., Kumar, S. (2013). Factor affecting consumer decision-making: a survey of young-adults on imported cosmetic in Jabodetabek, Indonesia. The SIJ Transactions on Industrial, Financial & Business Management (IFBM), 1(5).

Keller, K. (2008). Strategic brand management: building, measuring and managing brand equity, 3rd edition. Pearson Prentice Hall, New Jersey.

Kenny, D. A. (2018). Mediation. Retrieved May 4, 2018, from http://davidakenny.net/cm/mediate.htm

Khraim, H. S., (2011). The influence of brand loyalty on cosmetics buying behaviour of UAE female consumers. International Journal of Marketing Studies, 3(2). doi: 10.5539/ijms.v3n2p123

Kim, C., Galliers, R. D., Shin, N., Ryoo, J. H., & Kim, J. (2012). Factors influencing internet shopping value and customer repurchase intention. Electronic Commerce Research and Applications, 11, 374-397. doi: 10.1016/j.elerap.2012.04.002

Kim, W., Xu, Y. & Gupta, S. (2012). Which is more important in internet shopping, perceived price or trust? Electronic Commerce Research and Applications, 11(3), 241-252.

Kim, S. & Lee, Y. (2012). What is beauty? The aesthetic cognition of Korean women in their 20s and 30s. Journal of Consumer Studies, 23(2), 351-382.

Kim, S. H. (2014, January). Korean cosmetic become global standard. The Korea Times. Retrieved May 21, 2014, from http://www.koreatimes.co.kr/www/news/biz/2014/01/330_149605.html

Kline, R. B. (2011). Principles and practice of structural equation modeling (3rd ed.). New York: The Guilford Press.

Kurniawan, T. (2017). Korean in Indonesia: before and after Hallyu. Korea.net. Retrieved June 5, 2017, from http://www.korea.net/NewsFocus/Culture/view?articleId=143660

Krystallis, A. And Chrysochou, P. (2014). The effects of service brand dimensions on brand loyalty. Journal of retailing and consumer services, 21, 139-147. doi: 10.1016/j.jretconser.2013.07.009

Lanza, K. M. (2008). The antecedents of automotive brand loyalty and repurchase intentions (Doctoral dissertation). Available from ProQuest Dissertations and Theses database. (UMI No. 3337537)

Li, J. (2013). Factors affecting customer satisfaction and customer loyalty towards Belle footwear company in Lanzhou city, Gansu province of the people’s Republic of China. IOSR Journal of Business and Managmement, 14(2), 41-48.

Lien, C., Wen, M., Huang, L., and Wu, K. (2015). Online hotel booking: The effects of brand image, price, purchase intentions. Asia Pacific Management Review, 20, 210-218. doi: 10.1016/j.apmrv.2015.03.005

Lim, R. & Aprianingsih, A. (2015). Factors influencing brand loyalty towards sportswear in Bandung. Journal of Business and Management, 4(8), 932-943.

MacCallum, R. C., Browne, M. W., Sugawara, H. M. (1996). Power analysis and determination of sample size for covariance structure modeling. Psycological Methods, 1(2), 130-149.

Meara, S. O., (2015). Korean Beauty Brands Change Face of Global Market. Campaign Newsletter. Retrieved on March 17th, 2017, (http://www.campaignlive.com/article/korean-beauty-brands-change-face-global-market/1357827).

Micallef, N. (2017). Reimagining growth in the global beauty industry. Euromonitor International. Retrieved from http://blog.euromonitor.com/2017/05/reimagining-growth-in-the-global-beauty-industry.html

Molinari, L. K. (2004). Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions for business-to-business services (Doctoral Dissertation). Available from ProQuest Dissertations and Theses database. (UMI No. 3150408)

Moslehpour, M., Wong, W. K., Lin, Y. H. & Nguyen, T. L. H. (2017). Top purchase intention priorities of Vietnamese low cost carrier passengers: expectations and satisfaction. Eurasian Business Review, 1-19. doi: 10.1007/s40821-017-0093-5

Nash, R., Fieldman, G., Hussey, T., Leveque, L., and Pineau, P. (2006). Cosmetics: They influence more than Caucasian female facial attractiveness, J. App. Soc. Psy. 36, 493-504.

Noyan, F. & Simsek, G. G. (2012). A partial least squares path model of repurchase intention of supermarket customers. Procedia-Social and Behavioral Science, 62, 921-926.

Oliver, L. (1999). Whence consumer loyalty? J. Marketing, 63, 33-44.

Paswan, A. (2009). Confirmatory factor analysis and structural equations modeling: An introduction. Dept. Of Marketing and Logistics. COB. University of Texas. USA.

Pedeliento, G., Andreini, D., Bergamaschi, M. & Salo, J. (2016). Brand and product attachment in an industrial context: The effects on brand loyalty. Industrial Marketing Management, 53, 194-206. doi: 10.1016/j.indmarman.2015.06.007

Porral, C. & Mangin, J. (2017). Store brands’ purchase intention: examining the role of perceived quality. European Research on Management and Business Economics, 30.

Richetin, P., Huguet, P., and Croizet, C. (2007). Les characteristiques physiques dans les premieres impressions: Le cas particulier de I’utilisation des cosmetiques, L’ Annee Psychologique, 107, 65-86.

Snoj, B., Korda. A. & Mumel, D. (2004). The relationships among perceived quality, perceibed risk and perceived product value. The Journal of Product and Brand Management, 13(2/3), 156-157.

Sreenivasulu, M., Janardhana, Rajasekhar, M. (2014). Customer brand loyalty towards corporate retail store – [a case study of Big Bazaar retail store in Bangalore city]. IOSR Journal of Business and Management (IOSR-JBM), 16(4), 01-08.

Sojung, Y. (2016). Korean cosmetics capture consumers worldwide. Korea.net. Retrieved from http://www.korea.net/NewsFocus/Business/view?articleId=132287

Sun, H., Kim, S., Heo, E. J. (2016). What attracts Chinese customers to repurchase Korean cosmetics?, Advanced Science and Technology Letters, 126(11), 55-60. Doi: 10.14257//astl.2016.126.11

Tavornpadid, R. And Teng, W. C. (2015). The Perceptions and Effects of Country of Origin Image on Asians Metrosexual for Cosmetics Products. The IIER International Conference.

Varga, A., Dlacic, J., Vujicic, M. (2014). Repurchase intentions in a retail store – exploring the impact of colours. Ekonomski Vjesnik, 27, 229-244. udk 366.12:339.372.2

Voure. (2017). Top 5 Largest Islands in Indonesia. Facts of Indonesia. Retrieved on October 11th, 2017, (http://factsofindonesia.com/largest-islands-in-indonesia)

Workman, J. & Johnson, K. (1991). The role of cosmetics in impression formation, Cloth. Text. Res. J., 10, 63-67.

Yeomans, M. (2015). South Korea’s cosmetic exports are on the up. Cosmetics Design-Asia. Retrieved on June 5th, 2017, (http://www.cosmeticsdesign-asia.com/Market-Trends/South-Korea-s-cosmetic-exports-are-on-the-up)

Zaltman, G. (1997). Rethinking marketing research: Putting people back in. Journal of Marketing Research, 34, 425-439. doi: 10.2307/3151962

Zhang, Y., Fang, Y., Wei, K., Ramsey, E., McCole, P, & Chen, H. (2011). Repurchase intention in B2C e-commerce-a relationship quality perspective. Elsevier, 48, 192-200.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔