跳到主要內容

臺灣博碩士論文加值系統

(44.211.26.178) 您好!臺灣時間:2024/06/16 01:29
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

: 
twitterline
研究生:汪晴
研究生(外文):Wang Ching
論文名稱:博弈產業顧客體驗價值之客製化策略探討
論文名稱(外文):The Study of Customization Strategy on Customers Experience Value in Casino Industry
指導教授:黃雍利黃雍利引用關係
指導教授(外文):Huang Yong-Li
口試委員:黃雍利劉芳怡林俊男
口試委員(外文):Huang Yong-LiLiu Fang-YiLin Jun-Nan
口試日期:2018-06-15
學位類別:碩士
校院名稱:稻江科技暨管理學院
系所名稱:休閒遊憩管理學系碩士班
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2018
畢業學年度:106
語文別:英文
論文頁數:45
外文關鍵詞:Casino industryExperience ValueCustomizationFuzzy Specialist's Interview
相關次數:
  • 被引用被引用:0
  • 點閱點閱:97
  • 評分評分:
  • 下載下載:1
  • 收藏至我的研究室書目清單書目收藏:0
In recent years, Taiwanese government always in the study whether opens the island tourism game industrial subject, use to raise the national revenue, and the rivalry of game industry trade in of all countries is also more and more vigorous. The newly arisen game industry has been concentrating on the gambler experience worth it promote, put into broker to make to turn a shopper the experience in succession establishment.
Therefore, this search via the misty specialist interview the operation of law and in order to inquire into the shopper of game industry's experience worth liftinging of the broker make to turn the strategy, then lifting a game industry service quality and make it have to compete and everlasting working superiority.
The result that the specialist interviews detects that and the visible broker makes to turn, is the game industry operator constitution shopper the experience be worth of strategy, have the initiative the agent of consideration. And experience personally the broker of worth to make to turn an agent in ten shoppers amid, the broker of personnel's courtesy makes to change into to affect shopper's experience of game industry to be worth of the supreme criterion and immediately after tenders VIP to serve a broker to make to turn, just in time respond a client demand the broker make to turn, JIT serve to experience personally a broker to make to turn, professional personnel the game account title correctness’s, atmosphere equipment the broker make to turn, game take down the correctness, service activity and personnel appearance clothing.


Abstract i
Catalog iii
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motive 4
1.3 Research Configure 6
Chapter 2 Literature Review 7
2.1 Casino Experience Personally Worth Development and Its Appliance 7
2.2 Wager Domain Service Collections 18
Chapter 3 Study Design 26
3.1 Fuzzy Technique Method 26
3.2 Customization Affect Criterias 28
Chapter 4 Demonstration Analyses 30
4.1 Data Collects 30
4.2 Specialist Interview to Acquire Betting Casino Experience Criterion Value 32
4.3 Canvasses 34
Chapter 5 Conclusion and Discussion 36
5.1 Conclusions 37
5.2 Discussion 38
Reference 39

1.Chen, C. H. & Tzeng, G. H. (2017). Creating the aspired intelligent assessment systems for teaching materials. Expert Systems with Applications, 38(10), 12168-12179.
2.Chen, F. H., Hsu, T. S., & Tzeng, G. H. (2015). A balanced scorecard approach to establish a performance evaluation & relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP. International Journal of Hospitality Management, 30(4), 908-932.
3.Liou, J. J. H. (2012). Developing an integrated model for the selection of strategic alliance partners in the airline industry. Knowledge-Based Systems, 28(1), 59-67.
4.Ou Yang, Y. P., Shieh, H. M., Leu, J. D. & Tzeng, G. H. (2016). A novel hybrid MCDM model combined with DEMATEL and ANP with applications. International Journal of Operations Research, 5(3), 160-168.
5.Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1985). A conceptual model of service quality and its implication. Journal of Marketing, 49(11), 41-50.
6.Parasuraman, A., Zeithaml, V. A. & Berry, L. L. (1988). SERVQUAL: A multi-item scale for measuring consumer perceptions of the service quality. Journal of Retailing, 64(1), 12-40.
7.Saaty, T. L. (1996). Decision making with dependence and feedback: The analytic network process. Pittsburgh: RWS Publications.
8.Tzeng, G. H. & Huang, J. J. (2016). Multiple attribute decision making: Methods and applications. Taylor & Francis.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top