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研究生:阮河日芝
研究生(外文):NGUYEN HA NHAT CHI
論文名稱:雇主品牌吸引力對員工公民行為影響之研究—員工滿意與組織承諾之中介分析
論文名稱(外文):The Relationship between Employer Brand Attractiveness and Organizational Citizenship Behavior: Employee Satisfaction and Organizational Commitment as the Mediating Variables
指導教授:李元墩李元墩引用關係
指導教授(外文):LEE, YUAN-DUEN
口試委員:何財能余國訓李元墩
口試委員(外文):HO, TSAI-NENGXUN, KUO-XUNLEE, YUAN-DUEN
口試日期:2019-07-15
學位類別:碩士
校院名稱:長榮大學
系所名稱:管理學院經營管理碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:英文
論文頁數:84
中文關鍵詞:雇主品牌吸引力員工滿意組織承諾組織公民行為保险业
外文關鍵詞:Employer brand attractivenessOrganizational citizenship behaviorEmployee satisfactionOrganizational commitmentInsurance Industry
相關次數:
  • 被引用被引用:2
  • 點閱點閱:347
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  • 下載下載:113
  • 收藏至我的研究室書目清單書目收藏:3
This study aims to investigate how employer brand attractiveness impacts organizational citizenship behavior with the mediating effect by employee satisfaction and organizational commitment. A quantitative research was conducted by using critical technique to identify Taiwanese employees’ perception who are working in insurance industry. There are 154 valid questionnaires collected from total 26 insurance companies in Taiwan through “snow ball” sampling method. By using SPSS 22.0 to test the hypotheses, the results show that employer brand attractiveness affects organizational citizenship behavior positively and significantly with the mediating role of employee satisfaction and organizational commitment. Some suggestions and implications were also proposed for the reference of management practice.
FRONT COVER
ACKNOWLEDGEMENTS i
ABSTRACT ii
TABLE OF CONTENTS iii
LIST OF TABLES vi
LIST OF FIGURES vii
CHAPTER I INTRODUCTION 1
1.1. Background and Motivation 1
1.2. Research Objectives 10
1.3. The Structure of the Study and Research Flow Chart 11
CHAPTER II LITERATURE REVIEW 13
2.1. The Theoretical Background of Employer Brand Attractiveness (EBA) 13
2.2. Employer Brand Attractiveness (EBA) and Organizational Citizenship Behavior (OCB) 14
2.3. Employer Brand Attractiveness and Employee Satisfaction 16
2.4. Employer Brand Attractiveness and Organizational Commitment 20
2.5. Employee Satisfaction and Organizational Citizenship Behavior 22
2.6. Organizational Commitment and Organizational Citizenship Behavior 24
2.7. Employee Satisfaction and Organizational Commitment as Mediating Variables 26
CHAPTER III METHODOLOGY 29
3.1. Analytical Framework 29
3.2. Selection of Subjects 30
3.3. Procedure and Measurement 32
3.3.1. EBA Measurement Scale 33
3.3.2. OCB Measurement Scale 34
3.3.3. Employee Satisfaction Investigation Scale 34
3.3.4. Organizational Commitment Investigation Scale 35
3.4. Data Collection 36
CHAPTER IV RESULTS AND DISCUSSIONS 37
4.1. Descriptive Analysis 37
4.2. Construct Validity and Reliability Analysis 39
4.3. Analysis of Variances 41
4.4. Regression Analysis 43
CHAPTER V CONCLUSIONS AND RECOMMENDATIONS 48
5.1 Conclusions 48
5.2. Empirical Implications and Recommendations 49
5.2.1. Employer Brand Attractiveness Affects Positively on Organizational Citizenship Behavior 49
5.2.2. Employer Brand Attractiveness Affects Positively Employee Satisfaction and Organizational Commitment 50
5.2.3. Employee Satisfaction Affects Significantly and Positively Organizational Commitment 51
5.2.4. Employee Satisfaction Has Partial Mediating Effect on the Relationship Between Employer Brand Attractiveness and Organizational Citizenship Behavior 51
5.2.5. Organizational Commitment Has Full Mediating Effect on the Relationship Between Employer Brand Attractiveness and Organizational Citizenship Behavior 52
5.3. Suggestions for Future Study 55
5.4. Limitations 55
REFERENCES 56
APPENDICES 68
APPENDIX 1: QUESTIONNAIRE (ENGLISH) 68
APPENDIX 2: QUESTIONNAIRE (MANDARIN) 72


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