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研究生:李昀珮
研究生(外文):LI, YUN-PEI
論文名稱:大安森林公園服務品質與遊憩滿意度之研究
論文名稱(外文):A Study on Service Quality and RecreationSatisfaction of Daan Forest Park
指導教授:林顯毓博士
指導教授(外文):LIN, SHEAN-YUH, PH. D.
口試委員:李素惠陳明郁
口試委員(外文):LI, SUH-HUEYCHEN, MING-YUH
口試日期:2019-05-30
學位類別:碩士
校院名稱:崇右影藝科技大學
系所名稱:經營管理系
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:中文
論文頁數:113
中文關鍵詞:大安森林公園服務品質遊憩滿意度
外文關鍵詞:Daan Forest ParkQuality of ServicesSatisfaction of Recreation
相關次數:
  • 被引用被引用:1
  • 點閱點閱:240
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:2
本研究旨在探討遊客對大安森林公園的服務品質及遊憩滿意度。在搜集资料,分析和探討的過程中,引用了有關的文獻,各種分析方法和問卷調查。發出問卷419份,回收有效樣本385份。資料分析採用敘述性統計分析、信度分析、因素分析、交叉分析等方法。
本研究結果顯示如下:
1、遊客到大安森林公園遊憩,以停留1~2小時的佔最多數,而同行人數以2~3人為最常見。遊客大都搭乘大眾捷運的交通工具前來。來到大安森林公園的主要原因是享受新鮮空氣與綠色環境,散步,操練及交誼均屬於個人動態休憩為主,許多人利用週末假日來此從事各種休閒活動。
2、根據因素分析,將問卷中關於服務品質的問項縮減為二個構面,其分別為「有形性」和「回應性」,而問卷中關於遊憩滿意度的問項縮減成三個構面可分為「環境設施清潔度」、「設施規劃」和「便利性」。

The purpose of this research is to find out what the visitors think about the service quality provided by Daan Forest Park and the degrees of their satisfaction. In the process of collecting, analyzing and discussing information, questionnaires, various analytical methods as well as related literatures were used. 419 questionnaires were distributed to the public and 385 effective answers were returned. Methods for information analysis include descriptive statistical analysis, reliability analysis, factor analysis and cross-analysis verification.
The results of this research are shown below:
1.The majority of the visitors who came to Daan Forest Park for a leisure time will stay 1~2 hours, most of them came with two to three companions. They came primarily with public transportation such as subway. They came to The Daan Forest Park mainly for the fresh air and green environment, walking, exercising and socializing, all these activities are mainly personal recreation. Many people take the advantage of weekends and holidays to come here for various recreation activities.
2. Based on the factor analysis, the number of the questionnaires regarding the service quality are reduced to two subjective areas, namely,「physical facilities」and 「responsiveness」; in the meantime the number of the questionnaires regarding the customer satisfaction are reduced to three subjective areas, namely,「cleanliness of environmental facilities」, 「facility planning」and 「convenience」.

中文摘要 iv
ABSTRACT v
誌謝 vii
目錄 viii
表目錄 x
圖目錄 xii
第壹章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究範圍與對象 8
第四節 研究流程 9
第五節 研究限制 10
第貳章 文獻探討 11
第一節 大安森林公園 11
第二節 服務品質 21
第三節 遊憩滿意度 33
第参章 研究方法 38
第一節 研究架構 38
第二節 研究變項之操作性定義與衡量 39
第三節 研究設計 40
第四節 資料分析方法 43
第肆章 大安森林公園服務品質與遊憩滿意度之研究 46
第一節 樣本結構分析 46
第二節 信度分析 50
第三節 遊客休閒特性分析 53
第四節 服務品質與遊憩滿意度分析 70
第伍章 結論與建議 81
第一節 本研究結論 81
第二節 本研究建議 84
參考文獻 87
英文部分Reference 87
中文部分 94
附錄 97


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中文部分
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