臺灣博碩士論文加值系統

基於移動應用程序的計程車服務正在不斷增加,蒙古人民也在不斷使用,但是,計程車服務無法為消費者提供滿意的服務。當計程車用戶開始抱怨計程車的具體問題時,一項基於應用程序的計程車服務的新技術被創新了。實際上,計程車呼叫應用不僅創新了現代社會的交通市場,而且在安全,舒適,經濟,方便等方面也為用戶提供了諸多好處。此外,計程車還可以為社區和客戶帶來良好的利益。
該網站收集的數據來自於在蒙古體驗過計程車呼叫應用程序的計程車乘客。共有 218 名年齡等於或大於 18 歲的受訪者。本研究旨在探討影響蒙古國應用型計程車服務行為意向的因素。研究框架由引數,因變數和仲介變數構成本研究結果顯示,知覺有用性,知覺易用性,服務性及使用態度對應用程式計程車服務之行為意向有正向影響。在回歸分析中,與其他因素相比,適用性得分較低(β=0.405)。此外,對使用的態度也在調解部分影響。關於這一點,我建議改進基於應用程序的計程車服務的可服務性,該服務應該新增他們的合格計程車。如果計程車公司能够在服務,便利性,計程車數量和應用程序版本等方面做出改進,那麼乘客真正願意使用基於應用程序的計程車服務。

Mobile app-based the taxi service is increasing and is being continually used
by the people of Mongolia, however, taxi service cannot provide a good execution for consumer satisfaction. A new technology that app-based taxi service has been innovated when taxi users started to grumble about specific issues of the taxi. Actually, the taxi calling application has not only innovated the transport market in modern society, as well as the taxis also provide a multitude of benefits to the users concerning safety, comfort, economics, and convenience. Besides taxis can bring a good benefit to community and customers. Data collected by website from taxi travelers who have experienced taxi- hailing app in Mongolia. There are 218 respondents with age equal or larger than 18 years old. This research aimed to explore which factor effect on the behavioral intention of app-based taxi service in Mongolia. Research's framework constructed with independent variables, dependent variable, and mediating variable. The results of this study show that perceived usefulness, perceived ease of use, serviceability, and attitude towards usage have a positive effect on the behavioral intention of app-based taxi service. Serviceability was low score compared other factors in regression analysis (β=0.405). Also, attitude toward usage was mediating partial effects. Regarding that, I suggested improving to the serviceability of app- based taxi service that should to add their qualify taxis. If taxi companies can make improvement of their service, convenience, the number of taxi and application version, passengers truly willing like to use app-based taxi service.

中文摘要....................................................................................................................... iii
ABSTRACT .................................................................................................................. iv
ACKNOWLEDGEMENT ............................................................................................. v
TABLE OF CONTENTS .............................................................................................. vi
LIST OF TABLE ........................................................................................................ viii
LIST OF FIGURE......................................................................................................... ix

Chapter I. INTRODUCTION ........................................................................................ 1
1.1 Research Background .............................................................................................. 1
1.2 Research Motivation ................................................................................................ 2
1.3 Research Gap ........................................................................................................... 3
1.4 Research Objectives ................................................................................................. 3
Chapter II. LITERATURE REVIEW ............................................................................ 4
2.1 Background of Taxi-hailing App ............................................................................. 4
2.2 Taxi Service in Mongolia ......................................................................................... 4
2.3 Mobile Application .................................................................................................. 6
2.4 Technology Acceptance Model ............................................................................... 7
2.5 Perceived Usefulness ............................................................................................... 7
2.6 Perceived Ease of Use .............................................................................................. 8
2.7 Behavioral Intention ................................................................................................. 9
2.8 Previous Research Works ...................................................................................... 10
Chapter III. METHODOLOGY ................................................................................... 12
3.1 Framework ............................................................................................................. 12
3.2 Research Question ................................................................................................. 14
3.3 Methodology and Design ....................................................................................... 14
3.4 Populations and Samples ....................................................................................... 15
3.5 Data Collection and Analysis ................................................................................. 15

3.5.1 Descriptive Analysis .................................................................................... 16
3.5.2 Reliability and Validity Analysis ................................................................ 16
3.5.3 Correlation Analysis .................................................................................... 17
3.5.4 Regression Analysis .................................................................................... 18
Chapter IV. RESULTS ................................................................................................ 20
4.1 Descriptive Analysis .............................................................................................. 20
4.2 Item Analysis ......................................................................................................... 22
4.3 Factor Analysis ...................................................................................................... 24
4.4 Reliability and Validity Analysis ........................................................................... 27
4.4.1 Reliability analysis ...................................................................................... 27
4.4.2 Validity analysis .......................................................................................... 27
4.5 Correlation Analysis .............................................................................................. 29
4.6 Regression Analysis ............................................................................................... 30
4.6.1 Hypothesis 1 ................................................................................................ 30
4.6.2 Hypothesis 2 ................................................................................................ 31
4.6.3 Hypothesis 3 ................................................................................................ 31
4.6.4 Hypothesis 4 ................................................................................................ 31
4.6.5 Hypothesis 5 ................................................................................................ 32
4.6.6 Hypothesis 6 ................................................................................................ 32
4.6.7 Hypothesis 7 ................................................................................................ 33
Chapter V. DISCUSSION AND CONCLUSION ....................................................... 35
5.1 Research Findings .................................................................................................. 35
5.2 Conclusion ............................................................................................................. 36
REFERENCES ............................................................................................................ 38
APPENDIX .................................................................................................................. 42

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