臺灣博碩士論文加值系統

摘要
以往，醫生是民眾獲得健康資訊的來源，現在拜科技的發達所賜，醫生不再是重要且唯一的諮詢來源。健康資訊現在可以在網路上取得，因此在浩瀚網路上取得適合自己的健康資訊，已成為常態。
本研究主要以中老年人使用LINE問安訊息為例，討論中老年人在群組裡使用LINE的健康資訊尋求行為，並探討中老年人的生活滿意度、知覺健康狀態與行為態度、主觀規範、知覺行為控制等計畫行為理論變項的關係影響，以及前述計畫行為變項對行為意圖是否有良好的預測成效。抽樣方式採網路立意抽樣，針對中老年人採取197份樣本。研究結果顯示，知覺健康狀態對使用LINE尋求健康訊息的態度、主觀規範、知覺行為控制有顯著的負向關係，也就是越知覺健康狀態不佳，越會在LINE 群組尋求健康資訊，尋求健康資訊的態度越強，主觀規範的認知越強，知覺控制尋求健康資訊的行為也越強。生活滿意度對使用LINE尋求健康資訊的態度、主觀規範、知覺行為控制有正向相關。而尋求健康資訊的知覺行為控制，對行為意圖有正向關係，態度與主觀規範對行為意圖的正向關係則不顯著。
尋求健康資訊的態度、主觀規範對行為意圖的影響不顯著，雖然態度決定行為，但是網路搜尋健康資訊的行為態度及主觀規範，並不是在LINE群組尋求健康資訊的行為意圖主要原因，反而是知覺行為控制的因素影響較大，因為能不能使用LINE群組尋求健康資訊，才是影響行為意圖的主要原因。
中老年人面對人生角色轉換，健康促進對中老年人而言，具有正面積極面對人生的意義，社會參與感會使老化緩慢。用LINE來尋求健康資訊，可以說是中老年人的未來趨勢，小毛病不再透過醫療體系獲得健康資訊，可以解決亞健康的一些問題。中老年人在LINE群組裡尋求健康資訊，不僅能獲得溫暖、更能取得保健訊息。

Abstract
Doctors were the source of public access to health information in the past time. Now, technology is developed and applied, doctors are no longer the only
source of information. We can get health information on the web. Therefore, it
has become normally to obtain health information that suits you on the Internet.
This research uses middle-aged and elderly people to use the Line message
as an example. Discussing the use of Line's health information seek out behavior in the group. And to explore the satisfaction with life index of middle-aged and elderly people, the status of perceived health and behavior attitudes, subjective norms, and perceptual behavior control and whether the aforementioned planned behavioral variables have good predictive effect on behavioral intentions. Sampling by network purposive sampling, 197 samples were taken from middle-aged and elderly people. Research results show that the state of perceived state of health has a significant negative relationship between behavior attitudes, subjective norms, and perceived behavior control in the use of line to seek health messages. That is, the more perceived health status is poor, the more you will seek health information in the line group, the stronger the attitude of seeking health information, the stronger the subjective norm and perceived behavior control of health information-seeking behavior. Life satisfaction is positively related to the attitude, subjective norms and perceived behavior control of using Line to seek health information. The attitude toward health information and subjective norm were not related to behavioral intention. Perceived behavior control was positively related to behavioral intention.
Attitude toward health information and subjective norm have not positive
impacted on behavior intention. Even attitude determines behavior, a positive
self-behavior attitude and subjective norms alsocan not impact behavioral
intention for health information.
Middle-aged and elderly people face the change of life role, health promotion for they have a positive face of life significance, social participation will make aging slow. Using Line to seek health information is the future trend of the middle-aged and elderly people. Partial health problem do not need to be
solved through the medical system, and can solve some health problems.Middle-aged and elderly people seek health messages in the line group, not only to gain warmth and better access to health messages.

目錄
摘要 ···················································································· I
謝誌 ·················································································· III
目錄 ·················································································· IV
圖次 ·················································································· VI
表次 ················································································· VII
第一章緒論 ················································································ 1
第一節研究背景與動機 ··························································· 1
第二節研究目的 ···································································· 3
第三節研究流程 ···································································· 5
第二章文獻探討 ·········································································· 7
第一節社群媒體LINE 的健康資訊尋求行為 ································· 7
第二節計劃行為理論 ····························································· 10
第三節知覺健康狀態 ····························································· 13
第四節生活滿意度 ································································ 16
第三章研究設計與實施 ································································ 18
第一節研究假設 ··································································· 18
第二節研究架構 ··································································· 19
第三節研究方法與實施步驟 ···················································· 20
第四節分析步驟 ··································································· 23
第五節統計分析方法 ····························································· 24
第四章研究結果 ········································································· 26
第一節描述性統計 ································································ 26
第二節信效度分析 ································································ 34
第三節假設驗證 ··································································· 37
第五章結論與建議 ······································································ 39
第一節研究結論 ··································································· 39
第二節對未來研究建議 ·························································· 41
參考文獻: ················································································· 42
一、中文參考 ······································································ 42
二、英文參考 ······································································ 45
附錄 ························································································ 50
一 問卷 ·············································································· 50
圖次
圖 1：研究流程 ·················································· 6
圖 2：研究架構圖 ··············································· 19
圖 3：路徑分析圖 ··············································· 38
表次
表 1 研究題項出處 ·············································· 21
表 2 性別項目統計 ·············································· 26
表 3 年齡項目統計 ·············································· 27
表 4 學歷項目統計 ·············································· 27
表 5 職業項目統計 ·············································· 28
表 6 收入來源 ·················································· 28
表 7 婚姻狀況項目統計 ·········································· 29
表 8 收入金額項目統計 ·········································· 29
表 9 居住狀況項目統計 ·········································· 30
表 10 房屋所有權項目統計 ······································· 30
表 11 居住型態項目統計 ········································· 31
表 12 每天使用智慧型手機項目統計 ······························· 31
表 13 每天使用LINE 時間項目統計 ······························ 32
表 14 因素負荷量表 ············································· 34
表 15 相關矩陣及區別效度 ······································· 36
表 16 研究假設驗證 ············································· 37

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