現今人們已開始採用社交媒體應用(例如：Facebook, Twitter, WhatApp, Line等)與同儕聯繫，且預期未來同業間亦將以此方式互動。因此，經理人必須將新興科技-社交媒體應用與現存的系統和流程整合起來，以強化發展企業內部隱性知識管理能力。儘管目前社交媒體應用非常活躍，但是社交媒體技術的使用對隱性知識管理的影響仍然大部分是未知的。同時，員工本身的自我效能亦將會是影響其是否願意使用社交媒體技術之重要因素。綜合上述，了解社交媒體技術、自我效能與隱性知識管理之間的關係將會是具有意義的。因此，本研究以問卷調查法為工具，探討社交媒體技術、自我效能與隱性知識管理之間的關係。在資料蒐集部分，本研究係採取立意抽樣方式，問卷發放的研究對象則透過E-mail或Facebook來邀請在職場任職的親友以超連結方式連結至問卷網站填寫問卷，總計回收164份有效問卷。研究結果顯示，社交媒體技術使用對員工的隱性知識管理有正向的影響；而自我效能對社交媒體技術使用與隱性知識管理之間的關係不具有顯著調節的影響。最後，本研究提出增進隱性知識管理的具體建議，以供企業參考。

People have begun adopting social media applications (e.g., Facebook, Twitter, WhatsApp, and Line) to connect with peers and now expect the same level of interactivity with their business counterparts. Therefore, managers are charged with integrating nascent technologies–namely, social media applications–with existing systems and processes to develop new capabilities that foster stronger tacit knowledge management within enterprises. Despite the current hype surrounding social media applications, the efficacy of social media technology on tacit knowledge management remains largely unknown and underexplored. In addition, self-efficacy of employees will also be an important factor to affect their intention of social media technologies usage. Consequently, it can be somewhat meaningful to identify the relationships among social media technology, self-efficacy, and tacit knowledge management. The questionnaire survey method thus will be used as main tool to investigate the relationships among these. In data collecting, this study applied a purposive sampling and distributed questionnaires through e-mail or Facebook to respondents who were recruited and were led to the website of the questionnaire through hyperlinks. A total of 164 valid questionnaire responses have been received. The results showed that social media technology use is positively affected employees’ tacit knowledge management. Self-efficacy did not significantly moderate the relationship between social media technology use and tacit knowledge management. Finally, this study proposed concrete suggestions for enhancing tacit knowledge management and the results could provide references for enterprises.

摘 要 I
ABSTRACT II
誌 謝 III
目 錄 IV
表目錄 VI
圖目錄 VII
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3
第二章 文獻探討 4
第一節 社交媒體技術 4
第二節 自我效能 13
第三節 知識 16
第三章 研究方法 19
第一節 研究架構 19
第二節 研究假設 19
第三節 研究變數定義 23
第四節 問項設計 23
第五節 研究對象與抽樣 28
第六節 資料分析方法 28
第四章 資料分析 29
第一節 樣本資料及分析 29
第二節 敘述性統計分析 31
第三節 信度與效度檢定 34
第四節 測量模式分析 39
第五節 結構模式分析 42
第五章 結論與建議 44
第一節 研究結論 44
第二節 研究貢獻 44
參考文獻 48
一、中文部分： 48
二、英文部分： 49
附錄 研究問卷 58

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