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研究生:阮氏紅惠
研究生(外文):Nguyen Thi Hong Hue
論文名稱:Relationship among Internal Marketing, Teacher Job Satisfaction, and Effectiveness of High School in Vietnam.
論文名稱(外文):Relationship among Internal Marketing, Teacher Job Satisfaction, and Effectiveness of High School in Vietnam.
指導教授:楊東震楊東震引用關係馬宗洸馬宗洸引用關係
指導教授(外文):Dong-Jenn YangTsung-Kuang Ma
學位類別:碩士
校院名稱:義守大學
系所名稱:管理碩博士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:英文
論文頁數:50
外文關鍵詞:internal marketingteacher job satisfactionschool effectivenesshigh school
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The concept of internal marketing employed in the service sector is essential to the distinguished provision. In this study, the effect of each dimension of internal marketing on each dimension of teacher job satisfaction and school effectiveness of high school was tested. The researcher utilized statistical instruments, correlation analysis, and regression analysis to conduct the analysis of the main experiment, and the data were collected from 210 teachers in high school in Vietnam. The results showed that each dimension of internal marketing positively related to most of the dimension of teacher job satisfaction and school effectiveness. The research results are that those in charge of high schools need to bring attention to internal marketing plans of reaching goals.
List of Tables v
List of Figures vi
Chapter 1 INTRODUCTION 1
1.1 Research Background 1
1.2 Problem Statement and Research Objectives 2
1.3 Research Significance 2
Chapter 2 LITERATURE REVIEW 4
2.1 Internal Marketing 4
2.2 Teacher Job Satisfaction 4
2.3 School Effectiveness 5
2.4 Internal Marketing and Teacher Job Satisfaction 6
2.4.1 Educational Training and Self-fulfillment 6
2.4.2 Management Support and Occupational Stress 7
2.4.3 Communication and Leadership Relations 8
2.4.4 Communication and Collegial Relations 8
2.4.5 Human Resource Management and Income 9
2.5 Internal Marketing and School Effectiveness 10
2.5.1 Educational Training and Effective Teaching 10
2.5.2 Management Support and Effective Leadership 11
2.5.3 Communication and Effective Learning 12
2.5.4 Communication and Effective Support from Communication 12
2.5.5 Human Resource Management and Effective Teaching 13
2.6 Conceptual framework 14
Chapter 3 METHODOLOGY 16
3.1 Sample and Data Collection 16
3.2 Measures. 16
3.2.1 Independent Variables 16
3.2.2 Dependent Variables 16
3.3 Data Analysis 17
Chapter 4 RESULT AND DICUSSION 18
4.1 Demographic characteristic 18
4.2 Descriptive statistics 19
4.3 Reliability Correlation 20
4.4 Correlation 21
4.5 Results of hypothesis testing 23
4.5.1 Results between internal marketing and teacher job satisfaction 23
4.5.2 Results between internal marketing and school effectiveness 25
4.6 Summary of results 28
Chapter 5 CONCLUSION AND SUGGESTION 30
5.1 Management implications 30
5.2 Research limitations 30
5.3 Suggestions for future research 31
Bibliography 32
Appendix A: English Questionnaire 39
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