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With the evolution of the times, the food industry is developed, and the Taiwanese baking industry is gradually emerging. There are many different types of bakeries appearing in the market. Each of these companies has their own industrial management model and can combine the ideas of the operators. And the idea that this model is very important for the operation of the bakery want.
This study conducted a case study on the well-known Wu Pao Chun Bakery in Taipei. The interview model was used to understand the management model of the bakery, and the questionnaire was used to investigate the customer's consumption behavior and satisfaction with the store. Finally, analyze and compare the relevance of the above projects.
Research results , a. Wu Pao Chun Bakery attracts customers to visit the main reason for the store products have characteristics and delicious, the production uses natural ingredients, b. Customers know the store information is mainly recommended by friends and family and TV media, because The popularity of the brand comes from consumption, c. Customers are famous for the store's store Material characteristics and work clothing, the highest satisfaction, d store management model for employees and manufacturers through the operator set SOP, can be controlled and effectively improve company performance.
Keywords: Bakeries, Wu Baochun, management model, satisfaction
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