參考文獻
一、中文文獻
王吉松(2010)。房屋仲介地方性品牌與全國性品牌優劣性探討—以大台南不動產為例。南臺科技大學商管專業學院碩士班碩士學位論文。王惠姿(2012)。行銷動態能力對通路策略之影響-以3C零售連鎖通路產業為例。東海大學企業管理系碩士論文。李惠珍(2011)。房仲業自創品牌經營策略研究-以 DKS 公司為例。國立高雄大學國際高階經營管理碩士(EMBA)。林凌仲(2007)。以模糊多語意偏好建立品牌生命週期之行銷傳播策略模式。實踐大學行銷管理學系碩士論文。
林盛文(2014)。臺灣卓越產業在中國建立品牌策略之研究。國立臺灣大學管理學院碩士在職專班國際企業管理組碩士論文。張欣民(2013)。房仲勝經:緃橫億萬商機。智庫雲端出版社。
張鐵軍,吳銘祥,林嵩麟(2010)。台灣中小企業品牌建立歷程關鍵因素之研究。朝陽科技大學企業管理系。
陳俊雄(2015)。台灣房仲業直營與加盟經營型態之分析-以信義房屋及住商不動產為例。逢甲大學經營管理系碩士論文。曾光華( 2010)。行銷管理理論解析與實務運用。四版,台北:前程文化。
程良君(2012)。房屋仲介商業模式及行銷通路策略之研究。實踐大學企業管理學系碩士論文。菲利浦.科特勒(Philip Kotler) (2004)。行銷是什麼(Marketing Insights from A to Z) (張振明譯)。台北市:商周出版社。(原著出版於2003)
黃進發(2011)。區域通路策略之分析與建立-以 Y 公司為例。逢甲大學經管管理系碩士論文。楊文亮(2015)。精密機器儀器國際代理商通路策略之研究。國立中興大學高階經理人碩士在職專班碩士學位論文。編輯部(2006,12月16日)。Lesson7:向科特勒學行銷。經理人月刊,2006-12。
謝德順(2015)。連鎖店的展店策略與整合行銷研究-以某連鎖餐廳為例。朝陽科技大學企業管理系高階產業經營碩士論文。二、英文文獻
Esch, F., Langner, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationship affect current and future purchases. Journal of Product & Brand Management, 15(2), 98-105.
Eshuis, J., Braun, E., & Klijn, E. H. (2013) Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups. Public Administration Review, 73(3), 507-516.
Keller, K. L. (1993). Conceptualizing, measuring and managing consumer-based brand equity. Journal of marketing, 57(1), 1-22.
Kliatchko, J.G. (2005). Towards a new definition of integrated marketing communications (IMC) International Journal of Advertising, 24(1),7-34
Malthouse, E. C., Calder, B. J., Kim, S. J., & Vandenbosh, M. (2016). Evidence that user- generated content that produces engagement increases purchase behaviours. Journal of Marketing Management, 32(5-6), 427-444.
Marbach, J., Lages, C. R., & Nunan, D. (2016). Who are you and what do you value?Investigating the role of personality traits and customer-perceived value in online customer engagement. Journal of Marketing Management, 32(5-6), 502-525.
Maslowska, E., Malthouse, E. C., & Collinger, T. (2016). The customer engagement ecosystem. Journal of Marketing Management, 32(5-6), 469-501.
Nabec, L., Pras, B., & Laurent, G. (2016). Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers. Journal of Marketing Management, 32(7-8), 595-627.
Napoli, J., Delaporte, S. D., & Beverland, M. (2016). The brand authenticity continuum: strategic approaches for building value. Journal of Marketing Management, 32(13-14), 1201-1229.
Onyas, W. I. & Ryan, A. (2015). Exploring the brand’s world-as-assemblage: the brand as a market shaping device. Journal of Marketing Management, 31(1-2), 141-166.
Parker, C., Roper, S., & Medway, D. (2015). Back to basics in the marketing of place: the impact of litter upon place attitudes. Journal of Marketing Management, 31(9-10), 1090-1112.
Rokka, J., Karlsson, K., & Tienari, J. (2014). Balancing acts: Managing employees and reputation in social media. Journal of Marketing Management, 30(7-8), 802-827.
Schembri, S. & Latimer, L. (2016). Online brand communities: constructing and co-constructing brand culture. Journal of Marketing Management, 32(7-8), 628-651.
Solem, B. A. A. & Pedersen, P. E. (2016). The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media. Journal of Marketing Management, 32(5-6), 445-468.
Yang, S., Lin, Shan., & Carlson J. R. (2016). Brand engagement on social media:will firms’ social media eff orts influence search engine advertising eff ectiveness?.Journal of Marketing Management, 32(5-6), 526-557.
Zavattaro, S. M. (2013). Expanding Goffman’s Theater Metaphor to an Identity-Based View of Place Branding. Administrative Theory & Praxis, 35(4), 510-528.
三、網路資料
內政部地政司(2017)。https://www.land.moi.gov.tw/chhtml/index.asp
黃智鈴(2008) 。房仲業發展歷史,財團法人台灣不動產資訊中心。取自:http://chungocean.blogspot.tw/2008/07/blog-post_30.html