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研究生(外文):CHENG, YU-TZU
論文名稱:探討影響共享經濟提供者持續參與意圖之因素: 整合自我決定和公平理論觀點
論文名稱(外文):Factors Affecting Providers’ Continued Intention of Sharing Economy Participation: An Integration of Self-determination and Justice Theories.
外文關鍵詞:Sharing EconomyAIRBNBSelf-Determination TheoryJustice TheoryContinuous Intention
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The rapid development of information technology has led to the changes in people's living habits and thinking. Today, the intermediary mechanism implemented by the sharing economy business model allows people to use the resources owned by others. That is, sharing economy provides a common platform for people to provide idle resources for those needed such resources. In fact, more and more people are willing to participate in the activities of sharing economy, and thus drives the rapid development of sharing economy. However, human beings are self-interest oriented, this raises an interesting question: how can encourage people to participate in sharing economy activities, especially providing their own resources for the strangers.
By integrating the perspectives of self-determination theory and justice theory, this study proposed a theoretical model for identifying the factors determining one’s willingness to provide his/her own resources for others via the sharing economy platform continuously. The model posited that autonomy, competence, relatedness are the factors affecting justice perceptions (distributive justice, procedural justice, interactional justice), which in turn impacts one’s continuance intention for providing resources. Data collected from the Airbnb platform were used to test the proposed model. By using the partial least squares (PLS) method, the results of this study show that autonomy has a significant impact on procedural justice and competence has significant effects on the distributive justice, procedural justice, and interactional justice. The relatedness, on the other hand, exerts a significant influence on procedural justice and interactional justice. Finally, the results show that the distributive justice and interactional justice have positive and significant effects on the continued intention.
目錄 -----------------------------------I
圖目錄 ---------------------------------III
表目錄 ----------------------------------IV
第壹章 緒論----------------------------1
第一節 研究背景-----------------------1
第二節 研究動機-----------------------3
第三節 研究目的----------------------4
第四節 研究範圍與對象 ----------------4
第五節 研究流程----------------------5
第貳章 文獻探討------------------------6
第一節 共享經濟----------------------6
第二節 自我決定理論------------------15
第三節 公平理論---------------------22
第參章 研究設計與方法------------------27
第一節 研究架構---------------------27
第二節 研究假說---------------------28
第三節 操作型定義與衡量--------------33
第四節 問卷設計---------------------34
一、 基本資料---------------------34
二、 自我決定理論-----------------34
三、 公平理論---------------------36
四、 持續參與意圖------------------37
第五節 抽樣方式與抽樣對象------------38
第肆章 資料結果與分析------------------39
第一節 樣本描述性分析---------------39
第二節 模式驗證---------------------42
一、 測量模式---------------------42
(一) 信度分析--------------------42
(二) 效度分析--------------------43
二、 假說驗證---------------------44
(一) 結構模型分析----------------44
第伍章 結論與建議---------------------47
第一節 研究結論---------------------47
第二節 研究貢獻---------------------49
一、 理論意涵---------------------49
二、 實務意涵---------------------50
第三節 研究限制與研究建議------------51
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