(3.238.249.17) 您好!臺灣時間:2021/04/12 12:47
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:陳律理
研究生(外文):Chen, Michael
論文名稱:商業計畫-透過亞馬遜平台創立自有搬家用品品牌
論文名稱(外文):Business Plan for launching private label moving products brand via fulfilled by Amazon
指導教授:尚孝純尚孝純引用關係
指導教授(外文):Shang, Shari
口試委員:陳明德陳春龍
口試委員(外文):Chen, Ming-DeChen, Chuen-Lung
口試日期:2019-1-21
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:107
語文別:英文
論文頁數:45
中文關鍵詞:亞馬遜商業計畫搬家用品品牌自有
外文關鍵詞:AmazonBusiness planMoving products brandPrivate label
相關次數:
  • 被引用被引用:0
  • 點閱點閱:59
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
Our plan is to launch a small business selling moving products on Amazon.com. We chose to sell on Amazon because we have past experience selling on the marketplace, it is the fastest way for us to reach our target customers, and it has low barriers of entry. We will be using Amazon’s FBA service, which outsources warehousing and customer service to Amazon. While FBA costs are significant, it still saves us time and money compared to renting a warehouse and providing logistics ourselves. This greatly reduces the capital investment, decreases the time to get our business running, and increases the likelihood we will be profitable.
The first product we are selling is a mini stretch wrap with plastic handle. The stretch wrap is used to bundle and protect items together such as boxes, wires, and other loose items while moving. We created a 90-day plan to start selling our product on Amazon. We started with research to determine the best market strategy. We determined that by offering a better handle, slightly lower price, and better marketing we would be able to convince customers on Amazon to purchase our product. For our line of moving products we created the brand name PackU. Our mission is to make moving, easier, faster, and more affordable for our customers.
We are ordering our product from Dongguan Yongsheng Packing Products Co. Ltd based in Guangdong China. They will manufacture the product, apply our logo, and ship the product directly to Amazon’s warehouse. While we are waiting for our product to be sent to Amazon, we will focus on creating an optimized listing with good product descriptions and photos.
As soon as our product arrives at Amazon we will be able to start selling our product. During the first few months we will be focusing on running Amazon sponsored ads to generate sales for our product. We will also be following up with customers to ensure that they are satisfied with our product and resolve any issues that they may have. Plus, we will also be making adjustments to our business strategy based on the data and customer feedback that we receive.
We will use our experience from the first product to create an improved strategy for our second product. We feel quite confident that within 1-2 years we will have created a profitable and sustainable Amazon business.
1. Executive Summary 1
2. General Company Description 3
2.1. Mission 3
2.2. Goals and Objectives 3
2.3. Business Philosophy 3
2.4. Our Customers 3
2.5. Our Product Niche 3
2.6. Company Strengths and Core Competencies 4
2.7. Company Registration 5
3. Our Products 6
3.1. Potential Second Product 9
4. Marketing 10
4.1. Market Research 10
4.2. Economics 11
4.3. Features and Benefits 13
4.4. Customer Demographics 15
4.5. Competition 16
4.6. Promotional Strategy 19
4.7. Sales Forecast 20
Table 2: 2019 Sales Forecast 22
5. Operational Plan 23
5.1. Production 24
5.2. Location 25
5.3. Legal Environment 26
5.4. Amazon Store Management 27
6. Management and Organization 29
7. Personal Financial Statement 30
8. Startup Expenses 31
9. Financial Plan 34
10. References 39
11. Appendices 41
1. https://www.cnbc.com/2018/07/12/amazon-to-take-almost-50-percent-of-us-e-commerce-market-by-years-end.html
2. https://www.simplyss.com/blog/moving-statistics/
3. https://www.cpsc.gov/Regulations-Laws--Standards/Regulations-Mandatory-Standards-Bans/
4. https://yongsheng618.en.alibaba.com/product/60774657392-803102173/Transparent_LLDPE_Wrapping_Mini_Stretch_Wrap_With_Handle.html?spm=a2700.icbuShop.41413.20.18fa68f8CqEEkc
5. https://www.amazon.com/Stretch-Plastic-Supplies-Packing-Furniture/dp/B07HBZB839
6. https://www.entrepreneur.com/article/281212
7. https://www.amazon.com/gp/help/customer/display.html?nodeId=525376
8. https://www.cnbc.com/2019/01/04/timeline-of-us-china-trade-war-and-trump-tariffs-as-talks-in-beijing-start.html
9. https://edition.cnn.com/2018/12/12/economy/recession-economy-cfos-duke/index.html
10. https://services.amazon.com/fulfillment-by-amazon/benefits.html
11. https://www.webretailer.com/lean-commerce/amazons-choice/#/
12. https://www.cpcstrategy.com/blog/2018/09/amazon-seo/
13. https://sellercentral.amazon.com/gp/help/external/200370550?language=en-US&ref=mpbc_12880481_cont_20037055014
14. https://sellercentral.amazon.com/gp/help/external/G202010130?language=en_US
15. https://sellercentral.amazon.com/forums/t/anyone-had-a-product-suspended-twice-for-a-high-return-rate-how-bad-is-it/35342
連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
無相關論文
 
無相關期刊
 
無相關點閱論文
 
系統版面圖檔 系統版面圖檔