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研究生:劉昌
研究生(外文):PONGPISIT JITOUYPORN
論文名稱:以科技接受模式探討消費者對無人便利商店需求因素之研究—以泰國大都城為例
論文名稱(外文):Research on The Factors of Consumers’ Demand for Unattended Convenience Stores by Technology Acceptance Model – A Case Study of Thailand’s Metropolis
指導教授:王靖欣王靖欣引用關係
指導教授(外文):WANG,CHING-HSIN
口試委員:陳細鈿劉自強林國平
口試委員(外文):CHEN,HSI-TIENLIU,Z-JOHNLIN,KUO-PING
口試日期:2019-05-27
學位類別:碩士
校院名稱:國立勤益科技大學
系所名稱:專案管理研究所
學門:民生學門
學類:運動休閒及休閒管理學類
論文種類:學術論文
論文出版年:2019
畢業學年度:108
語文別:英文
論文頁數:83
中文關鍵詞:無人便利商店科技接受模式資訊系統成功模式模糊德爾菲法精緻化Kano
外文關鍵詞:Unattended Convenience StoresTechnology Acceptance ModelInformation Success ModelFuzzy Delphi MethodRefined Kano Model
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  • 被引用被引用:1
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新零售之概念以大數據為驅動,透過過新科技發展和用戶體驗的升級,改造零售業形態,其中無人便利商店發展為未來的新趨勢,許多國家皆逐步地進行廣泛嘗試與發展,本研究欲發展問卷探討其消費者對無人便利商店需求之關鍵要素,為在泰國發展無人便利商店提供參考之價值。因此本研究運用科技接受模式及資訊成功模式發展研究構面與問項,接著整合模糊德爾菲FDM法、二維品質服務Kano、精緻化Kano及重要性-滿意度模式IS Model,分析出消費者對無人便利商店需求之關鍵因素的屬性歸類及重要排序,提供泰國發展無人便利商店時參考。
The concept of new retail is driven by big data. With the development of new technologies and the upgrade of users’ experience, the retail industry has been transformed. In particular, unattended convenience stores have developed into a new trend in the future. Many countries have gradually tried and extensively developed them. This study made a questionnaire exploring the key elements of consumers’ demand for unattended convenience stores, in order to provide valuable reference for the development of unattended convenience stores in Thailand. Therefore, this study employed the technology acceptance model and the information success model to develop research dimensions and question items. Furthermore, this study integrated the fuzzy Delphi method, the Kano two-dimensional quality model, the refined Kano model, and the importance-satisfaction model to analyze the key factors of the attribute classification and importance priority of consumers’ demand for unattended convenience stores.
摘要 I
Abstract II
List of Table V
List of Figure VI
CHAPTER 1 INTRODUCTION 1
1.1 Background 1
1.2 Motivation 2
1.3 Research Purpose 3
1.4 Research Process 4
CHAPTER 2 LITERATURE REVIEW 5
2.1 Unattended Convenience Stores 5
2.2 Technology Acceptance Model (TAM) 8
2.3 Information Systems (IS) success model 11
2.4 Fuzzy Delphi method 16
2.5 Kano Two-dimensional Quality Model 19
2.6 The refined Kano Model 23
2.7 Importance – Satisfaction (I-S) Model 26
2.8 Literature summary 30
CHAPTER 3 INTRODUCTION TO RESEARCH METHOD 31
3.1 Research method and process architecture 31
3.2 Research process 32
3.2.1 Kano Two-dimensional quality model 36
3.2.2 Refined Kano 37
3.2.3 Importance – Satisfaction Model 39
3.3 Research process summary 41
CHAPTER 4 INTRODUCTION TO RESEARCH RESULTS & ANALYSIS 42
CHAPTER 5 CONCLUSIONS AND SUGGESTION 53
References 55


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