臺灣博碩士論文加值系統

隨著民眾環保意識抬頭、企業形象的自我提升，藉由舉辦社會公益活動建立追求永續經營的競爭優勢。某A科技公司舉辦「綠色嘉年華」響應植樹節活動，致力於推動綠色環境之承諾。本研究目的藉了解植樹活動對親子環境教育之影響，建立服務設計模式，發展作為日後植樹活動親子環境教育的參考與原型。
本研究從服務設計觀點，探討「植樹活動」進行環境教育對親子關係的影響，以「專家深度訪談」與「焦點族群法」進行植樹活動服務設計的問題探究，探索「環境教育影響親子關係」在共同體驗服務中的模式。其中，藉由彙整專家深度訪談之內容，由其主觀觀點與建議去探知植樹活動的痛點與亮點，從訪談內容中針對「環境教育」及「親子關係」做編碼分類找出關鍵字詞，藉此建立本研究所採用之六項評估準則。在活動方案設計部分，本研究藉由焦點族群法進行共創思考，透過參與體驗與發現探索，以及焦點族群彼此間的發問、討論等方式，誘發出解決目標問題的高層次思考，提出三項創新活動方案，並設計相對應之活動學習單。最後，本研究以A企業曾參與植樹活動員工為研究對象，以六項評估準則針對三個創新活動方案與原活動方案進行分析比較，藉此了解服務設計應用於植樹活動進行環境教育對親子關係影響的研究。
本研究達成結果：1. 植樹活動服務設計本質探索、2. 服務體驗共創品質評價管理、3. 環境教育影響親子關係的促進，等三大未來研究發展重點方向。冀望，本研究成果可作為如何朝向永續發展為下一代創造更美好的未來落實，永續發展之重要參考依據。

This study demonstrates the service design process of tree planting activity regarding to the improvement of parent-child relationship and the interesting of environmental education. First of all, we used participant observational method and in-depth interview with experts in the field of environmental education, parent-child relationship and tree planting to find out the problems in Green Party, which is an annual tree planting activity hold by company A. Furthermore, we adopt semi-structured questionnaire and focus group to purpose three programs and reconstruct the corresponding service blueprint of tree planting activity. A post-test questionnaire was also applied to evaluate the improve effectiveness of the purposed programs.

摘要......ii
Extended Abstract......iii
目錄......xi
表目錄......xiv
圖目錄......xv
第1章 緒論......1
1.1研究背景......1
1.2研究動機與目的......1
1.3研究範圍界定與限制......2
1.4研究架構......2
第2章 文獻探討......4
2.1服務設計......4
2.1.1服務設計定義的方法......5
2.1.2服務設計研究的方法......7
2.2服務藍圖......8
2.2.1服務藍圖研究的方法......9
2.3環境教育......10
2.3.1環境教育研究的方法......10
2.4親子關係......11
2.4.1親子關係研究的方法......12
第3章 研究方法......13
3.1研究期望與研究流程......13
3.2訪談對象與問題設計......17
3.3專家深度訪談與專家背景......18
3.3.1專家深度訪談程序......18
3.4焦點族群訪談......19
3.4.1焦點族群訪談程序......19
第4章 研究分析與探討......20
4.1專家深度訪談......21
4.2焦點族群訪談......22
4.3焦點族群的共創思考......24
4.4方案設計概念與特色......27
4.5前測問卷......30
4.6後測最終問卷......30
4.7研究分析......30
4.7.1選擇活動與評估準則優先考量程度......31
4.7.2四個方案符合評估準則的程度差異......32
4.7.3四個方案對於「活動內容的創新性」符合程度......33
4.7.4四個方案對於「活動內容的趣味性」符合程度......34
4.7.5四個方案對於「可誘發親子互動行為」符合程度......35
4.7.6四個方案對於「親子接受度高的體驗活動」符合程度......36
4.7.7四個方案對於「能增進對自然環境的瞭解」符合程度......37
4.7.8四個方案對於「可提昇對植樹的認知」符合程度......38
4.7.9最有興趣參加的植樹活動配套方案......39
4.7.10最有學習價值的植樹活動學習單......40
4.7.11結果與討論......40
4.7.12新服務藍圖提案......42
第5章 結論與建議......45
5.1結論......45
5.1.1植樹活動的環境教育現象......46
5.1.2植樹活動的親子互動現象......46
5.1.3植樹活動的服務藍圖......47
5.2後續研究建議......47
參考文獻......48
附錄......53
A.1 正式問卷......53
A.2 專家訪談大綱-植樹活動親子環境教育問卷......61
A.3 專家訪談逐字稿......63
A.4 專家訪談資料彙整......72

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