臺灣博碩士論文加值系統

隨著資訊科技的進步，全球產業4.0的風潮下，人工智慧、機器學習、區塊鏈等新興技術應用也蔚為潮流，資訊服務業更被國家視為發展的重點產業。台灣以中小企業為主，而許多資訊服務產業仍然是以傳統的供應鏈來運作，因此本研究訪談了產業的龍頭A公司，它雖然不是新創產業或是平台企業，但靠著整合的力量以及數據生態圈，仍然能夠在困難的時代中脫影而出。本研究透過分析資訊服務業的如何共創價值，期望能夠為其他傳統產業做為借鏡，為傳統的線性供應鏈導入平台思維。
本研究的研究方法是質性研究法中的單一個案研究法，參考了Payne, Storbacka ＆ Frow在2008年所提出的概念性框架並加以改良，由於本研究旨在探討產業價值鏈(系統)如何共創價值，所以將原本僅有供應商與顧客兩個階層，擴增為上游原廠、中游企業以及下游客戶三個部分，以了解整個價值系統是如何價值共創以及獲取個別價值，另外，由於想了解這三個階層之間的關係是如何相互影響的，所以將線性的價值鏈轉為三個對等的元素，形成一個三角形，方便討論兩兩之間的關係以及互動。因此第四章將分別探討三者的創價流程、接觸流程、關係和學習。

With the advancement of information technology and the trend of global industry 4.0, the application of emerging technologies such as artificial intelligence, machine learning and blockchain has also become a trend, and the information service industry has been regarded as a key industry for development by the government. Taiwan is dominated by small and medium-sized enterprises, and many information service industries still operate under the traditional supply chain. Therefore, this study interviewed the leading company A in the industry. Although it is not a new industry or a platform enterprise, it relies on the power of integration. And the data ecosystem, still able to take off in difficult times. This study analyzes how the information services industry creates value and hopes to give other traditional industries as a mirror to introduce platform thinking into the traditional linear supply chain.

The research method of this study is a single case study method in the qualitative research method, which refers to the conceptual framework proposed by Payne, Storbacka ＆ Frow in 2008 and is improved, because this study aims to explore how the industrial value chain (system) create value together, so we expand the two segments of the supplier and the customer into the upstream, midstream and downstream customers to understand how the value system creates value and obtain individual value. Since we want to understand how the relationships between the three classes interact, we transform the linear value chain into three equivalent elements to form a triangle to facilitate the discussion of the relationship and interaction between the two. Therefore, the fourth chapter will discuss the price creation process, contact process, relationship and learning of the three.

摘要 II
ABSTRACT III
誌謝 VI
目錄 VII
表目錄 X
圖目錄 IX
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究流程 6
第二章 文獻回顧 8
第一節 價值共創 8
第二節 供應鏈 17
第三節 從供應鏈到價值系統 19
第四節 在價值系統中的價值共創 23
第五節 小結 25
第三章 研究方法 27
第一節 質性研究法 27
第二節 研究設計 29
第三節 資料分析 32
第四章 研究分析與討論 33
第一節 創價流程 33
第二節 接觸流程 41
第三節 關係 44
第四節 學習 47
第五節 討論與分析 51
第五章 研究結論與意涵 54
第一節 研究結論 54
第二節 研究貢獻 56
第三節 研究限制 57
第四節 未來研究方向 58
References 59

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